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My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Read more… Do you appreciate your blogger network?

Tracking Social Media ROI

Biznology

I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

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Social Media – the Next Frontier!

Buzz Marketing for Technology

It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. After all customer service is the new PR and it also provides a great ROI!

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations.

Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. We never used to add this to our Social Media News Releases. Social Media and Tags. They don’t reference the client-owned Social Media properties.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

We don’t need a social media ROI model

Biznology

The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s.

78 Tweetable Moments From Social Media Plus #SMPlus

Marketing Insider Group

This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. LauraDuran: Social media marketing means “engaging with customers” and “driving business” – must do both says @jasonfalls via @BrennerMichael. Social Media

Is Social Media Really Living Up to Expectations?

B2B Lead Generation

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media strategist is your public spokesperson.

Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” companies now use social media for marketing.

The Future of Social Media

Webbiquity SMM

Social media is transforming communications in ways unimaginable just a couple of decades ago. Social media is being embraced by marketers , of course, but it’s much larger than that. We live in amazing times.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes?

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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

Victoria Harres, PR Newswire. In fact, 68 percent of companies don’t know or can’t measure social media ROI or worse 62 percent of CMO believe that social media will pay off … eventually!

15 things marketers should stop doing and thinking in 2011

Chris Koch

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. You meet tons more people than you would in more traditional permission-based environments and some of those relationships will wind up becoming the kinds of deeper, more meaningful exchanges that the critics say we are losing through social media.

Target your Twitter audiences using a theory of everyone

Biznology

Well, as you all know who read this blog, I am a Cluetrainian.This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend.

The Secret To B2B Social Media?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Twitter success demands both top influencers and everyone else

Biznology

Others users focus exclusively on networking within their own space, effectively limiting scope and reach by preaching to the choir. If you’ve invested in running with the A-list, fine; however, that’s an old model reminiscent of old PR , of the golf club, the lodge, and the private club. The Internet created something that not enough social media consultants and coaches support and advise: the ability to expand circles of influencers, to engage with anyone and everyone.

Can social media be the new white hat SEO technique?

Biznology

Instead, I threw myself and my agency into blogger outreach and social media marketing. The more social media marketing and blogger outreach AH did for its clients, the more these clients dominated the first page of Google. Long story short, we were—and are—routinely earning a couple hundred-a-month to a couple thousand-a-year earned media mentions for out clients. The social media-sphere is too crowded. Image via CrunchBase.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Monitoring beyond social media.

Marketers: How To Get Noticed by “Influencers”

Modern Marketing

Because there are few who are truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe. The topic was discussed in several panels at SXSWi 2011.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. Social Media Press Releases and Blogger Outreach.

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Who Should Write Your Corporate Social Media Policy?

Webbiquity SMM

When it comes to writing a social media policy , who should decide what goes into it? Social media?! Marketing and PR know about things like messaging and best practices. escalating support issues reported through social media, based on specific subject matter and severity). Social media is too broad to be “owned&# by any single function and too pervasive to be tightly controlled by almost any organization.

Consolidate and Coordinate your Media

Buzz Marketing for Technology

Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Another part of the confusion is based on the changing definition of “media.” How can PR pros optimize their use of social media tools?

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10 Sloppy Social Media Mistakes to Fix NOW

Hubspot

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck).

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? Social CRM is still confusing.

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. Dentoola consulting gives away reports on how to apply social media in the dentistry profession.

How to Deal With Negative Nancy's Comments in Social Media

Hubspot

While brand-bashing is nothing new, the tools of the web and social media make the comments from these meanies even more lasting and impressionable. The answer isn't to give up participating in social media. 5 Ways to Kill Negative Nancys With Kindness in Social Media.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

So how can marketers and PR professionals use Twitter more effectively? Twitter: Marketers Still Struggling To Understand Social Channel by MediaPost Online Media Daily. How To: Get More Qualified Followers on Twitter by Social Media Today.

8 Share Spiking Tips For Empire Avenue

Modern Marketing

The latest social media measurement tool to takeoff is Empire Avenue. But it’s actually a startling addictive new social media engagement site. Now at this point it’s scoring your network value.”. by Jesse Noyes | Tweet this.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

How to Create a Winning Contest with Social Media

Hubspot

Social media, specifically, enables you to reach a very large audience for little cost, which makes it a superb outlet for contests and giveaways. People love to share great content, and the social channel only makes it easier to spread the word about your promotion.