2011: The year of personal brands
JANUARY 28, 2011
This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. It’s relevant but still a step removed from the truly personal connection. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand. Pitting the corporate brand against the personal brand. What better a, b test of personal vs. corporate branding could you get?