2011: The year of personal brands

Chris Koch

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. It’s relevant but still a step removed from the truly personal connection. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand. Pitting the corporate brand against the personal brand. What better a, b test of personal vs. corporate branding could you get?

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Content Marketing World 2011

Ambal's Amusings

It is called Content Marketing World 2011. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. Joe, is the co-author of Get Content. Get Customers.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She’s smart, personable, sometimes controversial and never dull.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia.

What I learned at Dreamforce 2011

ViewPoint

He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. Jason shared with us his key takeaways from Dreamforce 2011.

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2011 #Nifty50 Top Twitter Women

Ambal's Amusings

Mothers Day 2011 was indeed a special day. After breakfast, May 9, 2011 only got better. I was very honored to find out that I was on the " 2011 #Nifty50 Top Twitter Women " list that Tom Pick of KC Associates and Cheryl Burgess of Blue Focus Marketing had just announced.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. Personalization and privacy will drive effectiveness.

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10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. ISRs will begin to understand the value of personal branding and how it can impact their sales efforts. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment. No longer will the Inside Sales Rep be a “jack of all trades” Roles will be clearly defined and measured based on specific desired outcomes.

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Enterprise Social Media and Personal Branding

Webbiquity

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand.

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. The iPad and possibly other tablets will start to make laptops look soooo 2000-singles as more and more move 100% of their digital work and personal lives to these devices. Augmented Reality For B2B Marketing in 2011?"

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The Perils of Corporate-Personal Twitter Names

B2B Memes

Tweet under a personal name, like @johnbethune. Tweet under a hybrid name that combines personal and corporate brands, like @BBCLauraK. The second might seem so clearly personal that, as Callow says, “there is no way a brand could seek to claim ownership of such a profile.”.

The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

So the question is: can we be distinct people or personalities on different social sites? Is there any real separation in our business and our personal profiles no matter where we are and what we do? I hope you’ll share yours as well… Work is Personal.

Blogging with Personality and Tim Ferriss

Writing on the Web

How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body.

[Chart] How Personalization Increases Email Open Rates

Modern Marketing

We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right. by Egan Cheung | Tweet this What’s in a name?

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. Data quality is still a barrier to adopting high-touch, personalized communication approaches. Demand Generation B2B b2b marketing B2C data data health data quality database marketing Frost & Sullivan lead management Marketing World 2011 mechanical whale New Orleans Revenue Performance Managementby Jennifer Horton | Tweet this.

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.  Facebook, while a wonderful personal and consumer social platform, remains questionable as a B2b marketing and selling platform in my mind. 

2011 Sales & Marketing Success Conference

Sales Intelligence View

The 2011 Sales & Marketing Success Conference is an event where 36 of the top speakers, bloggers and experts from the sales world are getting together over a 5 day series to educate and enlighten sales professionals in succeeding, winning and exceeding expectations.

Product Update: August 2011 Release

Sales Intelligence View

Updated Connection Summary: You are now able to get a snapshot of any personal & professional connections from any company.

Get Personal: 5 Tips for Putting YOU in Your Blog

Writing on the Web

How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Here are 5 tips I recommend you follow when sharing personal stories with your business readers. Blog Content: Are you personal… or all business?

Your Life According to Facebook: Facebook Overhauls Personal Profiles

Modern Marketing

By far, the most substantial change is Facebook’s unveiling of the Timeline – the company’s new vision for the personal profile. The Facebook Timeline will be rolled out to personal profiles over the next couple of months.

Three Ways to Make Media More Personal

B2B Memes

world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Personalization means giving readers the information they want. As I’ve suggested, these three tactics are neither the only nor the required ways to make content more personal.

Personal vs. Corporate: Six New-Media Principles, No. 3

B2B Memes

But in the social media world, they have an increasingly personal and direct connection to their readers. Having a personal, conversational relationship with an audience inevitably means having a distinctive voice and point of view. Vadim Lavrusik, Facebook’s journalism program manager, puts it this way : “As journalists, we often squirm at phrases like ‘personal branding.’ Related posts: The Perils of Corporate-Personal Twitter Names.

My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

What Will Your Personal AI Look Like?

Biznology

IBM Watson appeared on Jeopardy in 2011, winning the first place prize of $1 million. All of which is fine and dandy, but it still begs the question: When can I bring home my own personal AI? Still, we’re a long way from these consumer devices turning into personal AIs.

Future of Marketing - Technology Enabled Personalized Marketing

Ambal's Amusings

So, it indeed is challenging for us marketers to personalize marketing. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. How to personalize marketing? For more on personalized marketing, tune into Future of Marketing II: The Personalization Revolution. Customers have very heterogeneous needs. Let us address 2 questions. Question 1.

Video: Personal Brands, Marriage and SEO

Modern Marketing

Moderated by Eloqua’s Joe Chernov , the discussion was centered on the intersection and divergence of personal and corporate brands. Obvious issues around personal identity abound, not to mention obvious practical considerations that come with changing your name. Adopting another person’s last name could negatively affect the search engine optimization of her brand. Would you give up the SEO value of your personal brand to take your partner’s last name?

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

Jessica Cates outlines the process of setting up a business account (so you can keep LinkedIn advertising access separate from your personal account) and an advertising campaign on LinkedIn, from rotation and targeting through bidding and tracking conversion data.

4 Ways to Make Your Website More Personal

Modern Marketing

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Personalized content: From the report: “The website becomes the crucial sales tool during the buyer’s research and discovery process, and buyers are educating themselves without the guidance of a salesperson.

2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. (

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.

[Video] @MayorEmanuel Creator On Twitter Fiction & Personal Branding

Modern Marketing

I caught up with Dan at Personal Democracy Forum in New York and he was kind of to talk about his story, what’s in store for him next, and what he learned about social media and personal branding from his experience. Social Media #PdF11 @dansinker @MayorEmanuel Dan Sinker fake Twitter handles personal branding Personal Democracy Forum Rahm Emanuel Twitter video Youtube