The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Contently

SEPTEMBER 28, 2017

” More than ever, paid distribution on Facebook is a crucial tool for driving top-of-funnel engagement and building an audience with the right personas. That ship sailed around 2011. Professional and B2B content performs much better than most marketers realize, even for niche topics such as “Logistics.”

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

KoMarketing Associates

SEPTEMBER 12, 2016

Entrepreneur magazine points to the example of Chicago-area baker Foiled, which in 2011 filled about 1,000 orders a month. They Fit Your Buyer Persona. What is your buyer persona ? Who might be the influencers your target persona engages with? What is the age, gender, geographic location you’d like to reach?

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. The MarTech Landscape is still growing, despite long-standing expectations of consolidation, 13.6% And we need to track how well we do beyond just web hits and downloads.

Planning 323

Planning Analytics Enterprise Management Work Management 323

MLT Creative

JUNE 27, 2011

People use personas to identify themselves or groups where they maintain connections. Although these personas don't describe all my activities, they do touch on some of my affinities and proclivities, and thus some motivations that trigger my buying impulses. Security seniors. Pet lovers. Weekend jocks. Computer nerds.

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

Contently

DECEMBER 11, 2017

Contently has been behind this push for quality since opening for business in 2011. For example, the rise of virtual assistants has lead to an increase in voice searches via mobile devices, so strategists, especially those who work in B2C, may want to shape their content based on how target personas would ask a question.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

B2B Marketing Directions

JULY 9, 2022

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology landscape has grown by an astounding 6,521% since 2011. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ANNUITAS

AUGUST 7, 2014

Marketers need to take into consideration many factors when developing a Content Marketing Strategy including buyer personas, buyer insights, buyer’s journey, buyers content consumption format, and the list goes on. This statement was true in 2011 and is even more important in 2014 – as the noise in the market is intense.

Relevance 100

Relevance Content Buyer Personas Trade Show 100

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Now more than ever, online content is the key to attracting and engaging qualified prospects online.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. In the book, David covered five areas of demand generation and lead management: Buyer personas. From Buyer Personas to Target Demand. It’s about creating the buyer persona.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Zoominfo

APRIL 24, 2019

Rolled out in 2011, Panda “rewards high-quality websites and diminish[es] the presence of low-quality websites in Google’s organic search results” ( source ). Google has attacked this trick head-on with the launch of the Panda algorithm. Write for humans, not robots, and watch your rankings climb.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Customer Experience Matrix

JUNE 14, 2013

Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. Marketers can use titles and other attributes to define their own target groups, called personas. A campaign list can include the entire persona universe or a quantity specified by the user.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. Does this reflect the reality in your organization going into 2011? Which of these focus areas match your priorities, which don’t?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Zoominfo

JUNE 9, 2022

So he created a fake persona, “Ron Smyth,” to work and close the deal. HENRY SCHUCK So it’s 2011. So I concocted a different persona, this guy named Ron Smyth, who was just a seller inside of ZoomInfo. When his biggest lead at that time showed interest, he couldn’t pass up the opportunity to sell. SAM BALTER OK.

Zoominfo 130

Zoominfo Training Enterprise Management Marketing Automation Services 130

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. Ideally, you want to match your content with the buyer persona and the nurturing/sales stage.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

ViewPoint

MARCH 6, 2012

Many organizations understand the value of developing buyer personas to gain this insight. Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

APRIL 18, 2012

That's why it's so crucial to craft your website's design, content, and experience with your business' buyer personas in mind. Here, we'll discuss how to design your website in a way that puts your buyer personas first, amplifying the effects of your already stellar inbound marketing. The Importance of Buyer Personas in Website Design.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Convince & Convert

APRIL 30, 2015

Ed Balls — Ed Balls (@edballsmp) April 28, 2011. His relatability in the situation and public persona sparked enough of a reaction from followers and the news media to take a simple action to the next level. It all started four years ago when Ed Balls wanted to see what people were saying about him on Twitter. Well, not for Ed.

Trends 140

Trends Social Media Twitter Internet Marketing 140

Tony Zambito

MAY 18, 2011

Social Goals :  buyer behavior, as well as the foundational principle behind buyer persona development, is goal oriented.  Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior (buyerpersonainsights.com). Engage the Social Buyer Persona (buyerpersonainsights.com). Related articles.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

ConvertKit

OCTOBER 26, 2021

Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. Each of these platforms has added a live-stream component that creators use specifically to cultivate an authentic persona for themselves.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

Hubspot

NOVEMBER 28, 2017

In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. While it wasn't so awful for Gap to pursue a logo redesign, the lesson is simply to stay in touch with your buyer personas so you can ensure your new design reflects them. 2) Tone Deaf Tweets. No big deal, right?

Guerilla Marketing 78

Guerilla Marketing Sample Paid Search Agency Lock-In 78

KoMarketing Associates

JUNE 16, 2014

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. Developing buyer personas is a critical piece of this process. Credit: www.cbssports.com. Keyword research: Develop a list of core keywords that the content will be geared towards.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

The Effective Marketer

AUGUST 30, 2010

The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. The intelligence on buyer persona and metrics that predict the performance of existing leads and accounts help sales improve results.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Marketing and sales alignment will achieve the following outcomes: Agreement on target audience; demographics, buyer personas.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. A marketing persona tells a story about each customer type you serve. Each customer type (or segment) gets an actual name and persona that brings them to life.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. A marketing persona tells a story about each customer type you serve. Each customer type (or segment) gets an actual name and persona that brings them to life.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Delivra

FEBRUARY 26, 2021

The difference here is the recreations made by Black people were done in jest intracommunally, and in genuine support of Smylie, while the white person was deliberately looking to capitalize off of Smylie’s persona for his own material gain.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Marketing and sales alignment will achieve the following outcomes: Agreement on target audience; demographics, buyer personas.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Tony Zambito

FEBRUARY 10, 2012

Several executives I interviewed in the last six months of 2011 are saying it best: “What we’ve learned is that buyer personas, building tools for sales, creating lots of content, and etc. Yes, we even did a buyer persona. Second, the use of the single buyer model has proven to be fraught with shortcomings.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Tony Zambito

FEBRUARY 11, 2011

Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    I highly recommend this good read and it can be found here at this link: B2B Blogging Trends in 2011. .    A nice effort from Tony Karrer and Tom Pick!

Paper 100

Paper Trends B2B Marketing B2B 100

The Point

OCTOBER 26, 2010

Though marketing budgets may begin to recover in 2011, the last two years have been marked by cutbacks in overall marketing spend and an over-arching desire to do more with less. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency. The Changing Role of Email. The email blast is dead.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Industrial Marketing Today

JULY 18, 2011

Outperformers are defined as manufacturers, custom manufacturers and wholesalers/distributors that experienced growth in the last half of 2010 and expect further growth by June 2011. Optimists are companies from the industrial sector that expect growth to happen by June 2011 even if their sales were flat or declined in the last half of 2010.

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80