9 Experts Answer “What Makes an Online Video Worth Sharing?”

Modern Marketing

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” I like to share snippets of whimsy I suspect my social network hasn’t encountered yet, like these funny videos from Simon Panrucker I recently shared. Few digital sensations are more uncomfortable than that of sharing something with your network and being reminded of just how late to the meme game you are. A trusted network.”

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The Best Socially Connected Marketing Campaign of 2011: Museum of Me

Marketing-Gimbal

Branding Marketing Social Networking Viral Marketing branding data interactive marketing media privacy social

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Viral Lift - How to Master the Art of Viral Marketing

SnapApp

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ?viral viral marketing.?? viral lift? ratio, a key performance indicator for a viral marketing campaign. ?In

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

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15 things marketers should stop doing and thinking in 2011

Chris Koch

For example, the viral relationship model of Twitter adds a new dimension to relationships, it doesn’t subtract. The kids have already dumped it in favor of texting and social networking. What things do you wish we would stop doing and saying in 2011? Latest Post Marketing Strategy Mobile Marketing Social Media B2B marketing Business Facebook ITSMA Research LinkedIn Marketing ROI Rate of return Smartphones Social network Twitter

You Need Better Content, Not More

Modern Marketing

That’s what Wendy Clark , VP of Integrated Marketing and Communications at Coca-Cola, told a crowd of digital marketing enthusiasts at ad:tech 2011. Now, we publish on blogs, and mobile screens, Tweet and update our social networks. And Coke recorded it all to make a great viral video concept. by Jesse Noyes | Tweet this There are more than 150 million blogs. Last year, over 100 trillion emails were sent out.

Lessons in Viral Marketing From the Sh*t My Dad Says

Hubspot

Creating content that goes viral is no easy feat. Originating as a fun, silly hobby he shared with friends, Halpern's musings have since gone viral and generated over 2.3 3 Key Lessons for Creating Viral Content From Justin Halpern.

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3 factors in winning the social media horse race

Chris Koch

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

The Coming Future of the Greatest Sponsorhsip Ever Sold

Marketing-Gimbal

Branding Marketing Social Networking Sports Viral Marketing Web/TechA fantastic TED talk by Morgan Spurlock of "SuperSize Me" about the world of big corporate advertising and its incestuous relationship with the media channels.

10 Examples of Check-The-Box Marketing

Marketing Insider Group

After reading this list of 10 Social Networking Don’ts by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”. You ask your agency to create a cool “viral” video or “advergame.” ” You ignore the questions you receive on social networks.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Results : 500,000 viral updates on company products. Blogging Buzz Marketing Content Marketing Conversational Marketing Facebook Marketing Social Media Social Networking Strategy CEO CFO Customer Support Jive LinkedIn Groups TwitterSocial media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?

Google Plus was born prematurely and you should take advantage

Biznology

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. Within a day of being allowed in via viral invite or connections, there were thousands of connected, fleshed-out, and promoted ad hoc corporate and nonprofit brand pages popping up everywhere.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Are These Social Media Trends of 2011 Part of Your Strategy?

The Art and Science of Viral Videos

Hubspot

Virality. All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. So let''s take a look at some of the research that''s been done on viral videos and identify some of the commonalities that can make them internet-famous.

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3 factors in winning the social media horse race

Chris Koch

It’s way too early to make a call, so I’m not going to presume to know G+’s prospects for success (especially when it hasn’t even been officially launched), but there are a few things that the rise of a possible new giant in social networking points out: Social networks are porous. One writer claims that the attraction of G+ is the opportunity to start over in social networking. There are only two types of relationships in social networking.

The Networker's Dream

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how?

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media.

The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing

Content Standard

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Fast-forward to 2004, and that cultural phenomenon became a formal campaign: the Movember Foundation was established, and the viral campaign took on a global focus. You’re a marketer.

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Book Review: Escape from Cubicle Nation

Webbiquity

Her “Open Letter to CXOs Across the Corporate World,” originally written as blog post (which caught the attention of Guy Kawasaki , who helped it go viral) on the inadequacies of corporate leadership, is worth the cost of the book on its own. ” • How to develop “natural networking” ability (another section that is worth the price of the book in itself).

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

April 11, 2011 by Leyl Master Black View Comments email share email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. May 12th - 14th, 2011.

Common Qualities of Insanely Successful Viral Videos

Hubspot

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. And those qualities can be replicated to increase the chance that your video might join the ranks of the other viral successes out there. Why did this gem go viral? What other qualities of viral videos did we miss here?

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The Coming Future of the Greatest Sponsorhsip Ever Sold

Marketing-Gimbal

Branding Marketing Social Networking Sports Viral Marketing Web/TechA fantastic TED talk by Morgan Spurlock of "SuperSize Me" about the world of big corporate advertising and its incestuous relationship with the media channels. Morgan's new movie "POM Presents: The Greatest Movie Ever Sold" The thought of true transparency.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Courtney Wiley of iNgage Networks also made this suggestion 43.In Video interview successful people in your industry and then make it easy for them to share the interview with their network (this will surprise you as to how powerful this is in leveraging and spreading your content) 77.

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Can social media be the new white hat SEO technique?

Biznology

Mike and I were chewing on how to develop authentic, legitimate, timely, and attractive promotional and PR campaigns compelling enough to be picked up by hundreds and hundreds of bloggers, re-tweeted and Facebook'ed by thousands of social networkers, and noted and posted, recommended, dugg, liked, and upped by thousands of social bookmarkers. Image via CrunchBase. by Chris Abraham. Several months ago, I met up with Mike Moran in New York and we were chatting about search.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

For both areas, content is power on the social web and to the extent we can create it and move it virally through a network, we will be successful. Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Social Networking: Like Falling In Love.

9 Viral Change.org Petitions Nonprofits Can Learn From

Hubspot

This is the key to getting a petition to go viral , even if it’s just within a few individuals'' networks. After major media networks all over the world reported on the poor conditions in Apple’s factories in China, an avid Apple fan and customer petitioned for better conditions for workers. You may remember that, back in 2011, Bank of America announced it was going to start charging customers $5 a month for using their debit cards.

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Inbound Marketing Bounce Pass: B2B Inbound Links

MLT Creative

Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products. As a staunch basketball fan, I love early springtime when the NCAA tournament takes off and the NBA season heats up.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Connect with social web power users Having been blogging for a few years before starting this site and moderating web forums/boards since 2000, I was already well-networked prior to starting this blog. External networks should be secondary calls-to-action.

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11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Network, Share and Repeat “If you build it, they will come” is not how it works with blogs and websites. You need to focus on creating unique content, and when you do post something, be sure to share it with everyone in your network. May 12th - 14th, 2011.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

May 12th - 14th, 2011.

Top 5 Things Not to Do on Facebook

Hubspot

Plus, every time a user interacts with your page, that interaction gets in front of that user's network, spreading your reach far beyond your existing customer base. This virality is what makes Facebook such an incredibly powerful tool for businesses.

6 Ways to Screw Up Your Social Media Strategy

Hubspot

There are two valuable benefits that come from posting content that encourages a response: 1) healthy debate or discussion, and 2) the natural 'viral effect' that develops from heavily commented and shared content on Facebook and Twitter. We all make mistakes when we're learning something new.

20 Examples of Great Facebook Pages

Hubspot

McDonald's Fan Page includes a number of short quick mental games that are not only addicting but also allow fans to share their scores with their friends promoting viral sharing. Marketers are becoming more and more interested in measuring the ROI of social media.

Report Card Time: How to get a 90+ on your Website Grade

MLT Creative

Use social bookmarking – Using social networking sites such as Reddit, Delicious and StumbleUpon, you can submit links to your website or specific products.