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What vertical networks mean for the future of social media

Sprout Social

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009. last year.

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What’s the Scoop? June 10, 2022

Zoominfo

Data-backed business Marriott has partnered with Yahoo on plans to launch Marriott Media Network, an advertising network that will use hotel guests’ data to allow advertisers to present targeted ads on the hotel’s websites. This continues the trend of major corporations cutting ties with Russia. Ford has reached a $19.2

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Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Martech

For much of that time, both TV networks and advertisers complained about the accuracy of the data. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Further, the cord-cutting trend continues apace. The suspension was a good thing for marketers in many ways. Bad timing.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

Last April a trade group representing the major television networks said Nielsen undercounted TV viewers during the pandemic because technicians were not able to get into panelists’ homes to fix devices. While networks have long complained about Nielsen’s ratings, they have had to use them because there wasn’t another source.

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