40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

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Toyota launches a social network for drivers

Biznology

With Salesforce.com, they've launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Image by conhunter via Flickr. by Chris Abraham. Is the car the ultimate mobile device? Toyota thinks so.

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Is there still room for new social networks?

Biznology

If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. If you look at how social networks operate, they are rather similar. Image via Wikipedia.

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

The startup plans to eliminate “big boxes&# by putting the manufacturing software on a social, cloud-based platform. Dreamforce 2011: Salesforce.com Talks Platforms #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

by Jesse Noyes | Tweet this There are plenty of reasons to head to Dreamforce : the expo floor, the certifications, the seemingly endless networking and, of course, the parties. While employees and customers are flocking to social media, Benioff noted, companies have lagged behind.

The Other Social Network

Paul Gillin

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals.

Do you appreciate your blogger network?

Biznology

One cannot assume that anyone knows what a press release is, or a social media release or what PRWeb is or, heaven forbid, how to keep an embargoed message holy. None of these bloggers are on the same server or the same node or the same cloud or in the same network.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve.

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Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. Social – hot or not? Lots of discussion, case studies, and debate on the role of social in demand generation. However, in the end, as one gentleman pointed out, we still don’t know what we don’t know with social. Focus on knowing your customer and understanding how they use social channels – this should inform your social strategy and efforts.

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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn.

B2B social media: Highlights from new benchmarking research

Savanta

B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve.

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Here are three quick practical ways you can tell what social networks may be right for your business and focus additional research.

Buyerology Trend: Think Buyer Network vs. Buyer

Tony Zambito

  This article looks at how buyers are developing more complex networks of interactions as well as decision-making and how organizations must adapt their view of buying. Buyer Trend: Developing More Complex Networks That Collaborate On Decisions.

Google needs its own social network

Biznology

They lament how social has changed everything. If you are one of those search people descrying social media's impact, you need to check out my latest post on Search Engine Guide, " Google needs its own social network.". Organic Search Social Media Marketing Facebook Google MySpace Search engine optimization Searching Social media Social network TwitterImage via CrunchBase.

Dreamforce: Buyer Behavior Marketing in a Social World #DF11

Modern Marketing

Eloqua’s “Accelerating the Revenue Engine&# session today at Dreamforce 2011 looked at how to do buyer behavior marketing in an increasingly social world. Taleo CMO, Heidi Melin, at Dreamforce 2011.

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn.

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Another Dreamforce 2011 Recap #DF11

Sales Intelligence View

Dreamforce 2011 was an amazing event. Knowing that there was going to be a focus by attendees on Radian6 getting acquired by Salesforce and the growing trend for companies trying to become more social, we stuck with a focused message around “Cutting through the noise.&#

The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! Computing is Social. Social Media

The 10 Traits of Successful Social Marketers

Marketing Insider Group

What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. Social Media

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2011 Sales & Marketing Success Conference

Sales Intelligence View

The 2011 Sales & Marketing Success Conference is an event where 36 of the top speakers, bloggers and experts from the sales world are getting together over a 5 day series to educate and enlighten sales professionals in succeeding, winning and exceeding expectations.

Sales Intelligence & Microsoft Dynamics – Convergence 2011

Sales Intelligence View

InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. Top Five Reasons to Attend Convergence 2011 Atlanta: Learn how you can get the most out of your Microsoft Dynamics solution to drive sales productivity. Network and collaborate with your peers and the product experts from InsideView and Microsoft. The best reason to attend Convergence 2011 is to be in the Geekiest party of the year.

The Best Socially Connected Marketing Campaign of 2011: Museum of Me

Marketing-Gimbal

This is what socially connected. Branding Marketing Social Networking Viral Marketing branding data interactive marketing media privacy social

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Product Update: August 2011 Release

Sales Intelligence View

These are not direct connections that can be found using networks like LinkedIn but more implied connections that look at my past employeers and other information from my profile to identify ways I can be connected to my target. Sales Intelligence sales productivity social selling SugarCRM

Social Media For Social Good. Will It Do Any Good?

Modern Marketing

Those most passionate about the cause were more likely to encourage others to give via social media. It’s one of the many companies popping up all over the country that promise to help nonprofits tap into social media to engage donors and raise cash. by Jesse Noyes | Tweet this.

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Learning is social, isn’t it? The best truly “social” interactions I see on Twitter are organized chats.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Everything is pointing to digital technologies and social media, even in offline experiences.

Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions. 

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Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

Social Media – the Next Frontier!

Buzz Marketing for Technology

It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand.

5 Ways Social Media Can Drive Revenue

Modern Marketing

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model.

Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity

Sales Intelligence View

Salespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not. InsideView is the only application that combines millions of company and decision-maker contact records with actionable sales triggers, rich social profiles, relevant news alerts and major social networks [.]. Conferences Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0

30 Brilliant Social Media Marketing Tips From 2011

Hubspot

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods.

Does integrity make you a social media loser?

Chris Koch

Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr Twitter

What is the Social Enterprise?

Modern Marketing

Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on the minds of attendees and that Salesforce executives would try to answer: “Just what exactly is a social enterprise?”. Is it all about social CRM? What is the Social Enterprise?

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!