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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

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inbound marketing training for free

The Effective Marketer

Veredict: If you are new to social networks, community building, etc. Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

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7 Companies That Jumped on a Viral Craze at Just the Right Time

Hubspot

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do? You remember.

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A 4-Step Guide to Producing Crowdsourced Video

Hubspot

In January 2011, David was the keynote speaker at MarketingSherpa's Email Summit in Las Vegas. His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowdsourced marketing video. Hope you get to share the video and leave your mark!

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Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. This number is up from 35% in the spring of 2011.) For starters, mobile usage is at an all-time high.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Courtney Wiley of iNgage Networks also made this suggestion 43.In Video interview successful people in your industry and then make it easy for them to share the interview with their network (this will surprise you as to how powerful this is in leveraging and spreading your content) 77. the traffic volumes are significant) 78.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

For example, the viral relationship model of Twitter adds a new dimension to relationships, it doesn’t subtract. That’s why employees and subject matter experts should be on the front lines of social media rather than marketers or PR people. The kids have already dumped it in favor of texting and social networking.

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