Marketing Insider Group

JANUARY 28, 2015

Content marketing is not advertising and it is not a press release. Moreover, Fast Company reports that GoPro more than doubled its net income from 2010 to 2011 to $24.6 Finally, Rent the Runway launched a microsite dedicated to its user-generated content. It is your “authors” speaking.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ To create them as true (long-term) assets, the company needed to address – during their planning – questions like this: If this microsite is successful, who will keep it going?

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

Biznology

FEBRUARY 23, 2015

After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. MAERSK : Danish shipping company Maersk first began using social back in 2011 to raise brand awareness, gain insight into the market, increase employee satisfaction, and get closer to its customers.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

AUGUST 16, 2015

In 1968, the company released a short film advertising Legoland's opening, shown below. 2011: Website Redesign. Lego hired e2x to overhaul their website design in 2011, adding Lego Club, galleries, games, and message boards to the mix. 2012: Friends Line for Girls. Lego relayed this message in their marketing as well.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Branding 28

Hubspot

JULY 24, 2012

When I joined the company in September 2011 (we'll call it the Acme Startup Company), my business partners had just spent two years in research and development. This is just baseline business sense, but don't get caught up in buzz words like "brand presence," "go-to-market strategy," "microsite," "QR code," or "targeted campaign."

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Hubspot

DECEMBER 14, 2015

Coca-Cola's been selling cans and bottles with people's names on them since they first launched their "Share a Coke" campaign in Australia in 2011 -- and they've seen a rises in sales ever since. To help inspire people for what to do with their day off, REI's #OptOutside microsite featured hiking trails and adventure ideas.

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

Webbiquity

FEBRUARY 24, 2015

Enterprise-level SEO–optimizing thousands of pages, often across multiple subdomains and interlinked microsites as well as a mothership site–is different from working on smaller sites. The Ultimate Guide to Enterprise SEO by SERPs. Activities have to scale, there are more people involved, more politics, more planning, etc.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100