6 Ingenious Microsites You Could Play With All Day

Hubspot

I didn''t even know that that kind of site had a name until I got into marketing: they''re called microsites. Some companies have used microsites to highlight a specific campaign or target specific buyer personas. The microsite was built to support their "Bank Human, Again" campaign.

Best SnapApps of 2011

SnapApp

2011 was a big year for SnapApp! SnapApp interactive content can go anywhere your audience is: your blog, website, Facebook page, on a stand-along microsite, and more. We were thrilled to see clients creating so many amazing quizzes and sweepstakes.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Web Presence Optimization, Reloaded

Webbiquity

Microsites are advisable only if they don’t dilute the search authority of the main business website. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever.

Web Presence Optimization, Reloaded

Webbiquity

Microsites are advisable only if they don’t dilute the search authority of the main business website. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever.

Content and Social Media Marketing Predictions for 2011

Avitage

Balakrishnan) Content rules when it shares or solves, and doesn’t shill (Ann Handley) Facebook will rule (Leslie Lindeman) Track audience preferred devices Challenge of standing out within the cacophony of content Focus on syndication Content curation Get webinars “right” — viewers won’t accept mediocrity anymore – (Shelley Ryan) Microsites Leverage. I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

The art of writing the perfect blogger pitch

Biznology

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed.

Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. Image via CrunchBase.

The A-Z Guide to B2B Lead Generation

NuSpark

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics.

SEO and Content Marketing Work Together

NuSpark

Promotional ads Get content now Landing page/microsite Immediate leads. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

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SEO and Content Marketing Work Together

NuSpark

Promotional ads Get content now Landing page/microsite Immediate leads. Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

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Social media success demands talent above technology

Biznology

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. Image via CrunchBase. In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?”

Is “social media campaign” an oxymoron?

Chris Koch

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. I would have had only slightly less disdain for the audience for these campaigns.

17 Marketing Action Items in 140 Characters or Less

Modern Marketing

Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. Instead of writing out pages of notes that I would have to sort through and re-interpret, I found it more effective to tweet my takeaways throughout the 2011 Eloqua Experience conference sessions. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Marilyn Cox , Manager of Marketing Operations and Information Engineering at Cincom Systems.

8 “Rules” for Social Advertising

Modern Marketing

Drive Customers “Home” (to your Website / microsite / landing page): In many cases the data provided on social platforms will be less “rich” than what you can collect on your own web properties. Your best bet for tracking metrics (and triggering conversions) is to route prospects to a microsite or a custom landing page designed specifically for the campaign.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. So why don’t more B2B companies use video? Well, one reason is cost.

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Is “social media campaign” an oxymoron?

Chris Koch

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach. I would have had only slightly less disdain for the audience for these campaigns.

8 “Rules” for Social Advertising

Modern Marketing

Drive Customers “Home” (to your Website / microsite / landing page): In many cases the data provided on social platforms will be less “rich” than what you can collect on your own web properties. Your best bet for tracking metrics (and triggering conversions) is to route prospects to a microsite or a custom landing page designed specifically for the campaign.

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Content Investments Effective When Aligned to Facilitate Buyer’s Journey

The ROI Guy

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%).

New-and-Improved SnapApp Analytics, and New Twitter Buttons!

SnapApp

Distribution Channel (whether the app is published as a Facebook Page, widget on your website, or microsite/mobile). There is a new version of SnapApp today, hot off the presses!? Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter.

SnapApp @ ad:tech SF | Results of our Poll Series

SnapApp

What is Your Favorite 2011 Buzzword? This poll, like all of the polls in this series, can currently be found on the SnapApp Facebook page , or you can take it on the dedicated microsite. Over the last few weeks SnapApp has been running a series of polls aimed at the attendees of the ad:tech conference in San Francisco, CA. Our polls were hosted on the SnapApp Facebook page in a dedicated tab and we shared polls on our Facebook wall and among our Twitter followers.

Top Eight Reasons B2B Marketers Use Content Curation

delicious b2bmarketing

True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work).

The Rise of the Revenue Marketer

Modern B2B Marketing

The “creatives” develop the copy and graphics for emails, landing pages, hypersites, microsites, etc.

Online Publishing Glossary and Terms

SnapApp

Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Unlike sidebars and widgets, microsites are like websites within websites. The Internet is transforming the language of traditional publishing.

Best Practices for Running a Sweepstakes

SnapApp

ve placed my sweepstakes in a prominent location on my website and on my blog, microsite, Facebook and Twitter for broadest reach. A sweepstakes is a contest or promotion that offers a grand prize. Users submit an entry form containing their contact information, and are entered to win. Leverage the ?thank thank you? page post entry to encourage email opt-ins, social sharing and cross-promotion.

App Deployment to Facebook Pages is Here!

SnapApp

All of the same design, styling and customization options that SnapApp offers for widget and microsite deployment are available on Facebok apps. If you have an app deployed to a microsite and an emebedded widget on your website and a Facebook page tab, you can edit your app all in one place, and any updates will propagate to all instances of your app, wherever it is deployed. SnapApp applications can now be deployed to the new Facebook Pages.

A Passion for Great Products!

SnapApp

for our customers, wherever they want to engage, the web, ad units, microsite, Facebook or Twitter. Product managers must have a deep passion for well-executed products. Here are just a few of my favorites and why. Why do I love Lowa boots ? www.lowaboots.com. My friends and I love to hike in extreme conditions, like Mt. Washington in the winter. (I I think we are nearing 15 assaults at this point).

Content Marketing for Engineers

Industrial Marketing Today

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. This trend is consistent and was reported in 2010, 2011 and in 2012. I’ll go out on a limb and state that content marketing for engineers is different.

Content: The Show That Never Ends

Marketing Insider Group

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ To create them as true (long-term) assets, the company needed to address – during their planning – questions like this: If this microsite is successful, who will keep it going? It’s been translated into multiple languages and spent several weeks as a top 10 marketing book on Amazon.com since its debut in 2011.

15 B2B case studies show how content marketing drives ROI

Biznology

MAERSK : Danish shipping company Maersk first began using social back in 2011 to raise brand awareness, gain insight into the market, increase employee satisfaction, and get closer to its customers.

18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Coca-Cola's been selling cans and bottles with people's names on them since they first launched their "Share a Coke" campaign in Australia in 2011 -- and they've seen a rises in sales ever since. Microsites are great ways to highlight a specific campaign or target a specific buyer persona.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Moreover, Fast Company reports that GoPro more than doubled its net income from 2010 to 2011 to $24.6 Finally, Rent the Runway launched a microsite dedicated to its user-generated content.

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Augmented Reality For B2B Marketing in 2011?"