Martech

AUGUST 14, 2023

Gaining hands-on experience across various mediums (including paid search, programmatic media, web analytics and SEO) is crucial, notes Brian Reilly, senior manager of digital marketing at medical technologies corporation Stryker.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 97

Hubspot

MAY 7, 2020

In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Contently

MARCH 14, 2023

That said, you must find that happy medium between content and context. Schema.org , where you can find a list of coding terms that can help your SEO, was founded in 2011 by Google, Microsoft, and Yahoo to provide a common language that leads to better and more consistent search results. Schema helps search engines crawl your website.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Biznology

JANUARY 13, 2016

Start by understanding the culture and the medium, speaking the language of your audience and using angles that provoke conversation and response. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. You need to be distinctive.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

nDash

FEBRUARY 23, 2022

I started freelance writing in 2011 and never looked back. This has made me a sought after writer on mental health, publishing in outlets such as Thrive Global, Fast Company, Harvard Business Review, and Modern Healthcare, with blogs on Psychology Today, Medium and blogspot. I can be found on Twitter: @1ProducerDee. Laura DeCesare.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Marketing Insider Group

FEBRUARY 8, 2011

Mobile is one of the hottest topics in B2B Marketing in 2011. And you want to make sure the medium is used in the right context. For B2B, I have already questioned the role of Augmented Reality For B2B Marketing in 2011? More businesses are embracing smart-phones and tablets as part of their support and operations.

Mobile Marketing 100

Mobile Marketing Planning SMS Paid Search Agency 100

Tomorrow People

OCTOBER 24, 2012

Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. UK companies that successfully gained new customers through social networking rose to 41% in 2011, 8% up from the previous year''s figure.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads. UK companies that successfully gained new customers through social networking rose to 41% in 2011, 8% up from the previous year's figure.

Social Media 120

Social Media SME Media Marketing Budget 120

Contently

SEPTEMBER 19, 2016

He’s done a lot not only to publicize the medium, but also to promote the games he plays. Once gaming companies noticed that let’s players were getting millions of subscribers, the Let’s Play medium became a lucrative form of promotion. In June 2011, Justin.tv Eventually, other companies to see the value.

Trends 60

Trends Media Youtube Advertising Mediums 60

Tomorrow People

OCTOBER 4, 2012

Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations. billion in 2011, a 16% rise from 2010, and is predicted to have reached £63 billion by the end of 2012, an almost 16% increase once again. So what happened? The internet is what happened.

Advertisements 120

Advertisements Advertising Word of Mouth Banner Ads 120

SocialPilot

FEBRUARY 5, 2024

This may sound unnecessary, but Virtual Influencers can offer a great medium to improve engagement. HireInfluence Founded in 2011, and since then, HireInfluence has been a trusted Twitter influencer marketing agency. Virtual Influencers Will Rock Not just AI but also virtual reality is playing its part in influencer marketing.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Kapost

APRIL 15, 2016

That’s why content marketers need to start prioritizing alternative communication mediums. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. But sometimes, stories have multiple dimensions that even the best writing can’t capture.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

KoMarketing Associates

FEBRUARY 12, 2015

Just like The B2B Executive Playbook , Kramer’s book emphasizes the point that human connection is crucial toward building relationships on a personal level and through digital mediums, such as your website and social media presence. Even though this book came out in 2011, its main principles still hold true today. Current Cost: $4.49

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Biznology

SEPTEMBER 24, 2012

In fact, social media represent an ideal direct marketing medium. Last year, in 2011, only 7% said that. While there, I learned that Facebook itself is a sizable user of direct mail, the long-time workhorse medium of direct marketing. And in social media. A big change. The intersection comes full circle.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Webbiquity

MARCH 12, 2012

” 8 Steps to Leveraging PR for SEO by gShift Labs. ** 5 STARS.

PR 100

PR Blogger Tips Best Practices 100

Brightedge

SEPTEMBER 9, 2022

Some search engine optimization (SEO) experts have suggested that it might impact rankings as significantly as the Panda update of 2011. This points toward YouTube’s commitment to the medium, and you may see an increase in listeners if you publish a regular podcast. Everything we know so far is included in this roundup.

SEO 52

SEO Guidelines Validation Youtube 52

Envy

AUGUST 30, 2018

Co-founder of Bitcoin Magazine (2011) and Ethereum (2013), Vitalik Buterin is only 24 years old and someone we’re all keeping our eyes on! Vitalik regularly posts about medium and blockchain technologies and is an advisor on many Fintech projects.

Work Management 98

Work Management Marketing Management Lead Scoring Lead Ranking 98

Marketing Insider Group

JUNE 2, 2011

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. That was confirmed by a recent report of who tweets… Twitter usage is up significantly according to the 2011 Update from the Pew Internet & American Life Project.

Twitter 100

Twitter Customer Surveys Internet Marketing Mobile Marketing 100

ViewPoint

APRIL 10, 2012

2011 Marketing and Sales Trends Successes and Failures. Click to start video at this point —In response to my question about 2011 marketing and sales trends that did happen or ones he expected to see but did not happen, Jonathan notes that a primary projection played out as expected: markets and sales remained relatively flat last year.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. The medium isn’t the message. What social media marketing tips helped you out in 2011? Source: Dan Zarrella ). Source: Entrepreneur ). Source: SocialFresh ).

Social Media 28

Social Media Social Marketing Tips Media 28

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). Simply fill-in your destination URL and the values you would like to appear as your source, medium, and campaign name. It also allows you to improve insights on the channels contributing value for your organization.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). Simply fill-in your destination URL and the values you would like to appear as your source, medium, and campaign name. It also allows you to improve insights on the channels contributing value for your organization.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Marketing Insider Group

DECEMBER 19, 2014

He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011. You produce content for Vine, Medium, SoundCloud, Instagram, Tumblr, and Pinterest. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Marketing Insider Group

JUNE 24, 2010

According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&# Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Need to Drive Leads? Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Webbiquity

MARCH 10, 2011

On January 25 2011 after a successful revolution had occurred in Tunisia, many Egyptians took to the streets protesting government corruption, unemployment, poverty as well as the country’s 30 – year autocratic rule by former President Hosni Mubarak. Secondly, social media increases government transparency and accountability.

Social Media 100

Social Media Effectiveness Media Transparency 100

Tomorrow People

SEPTEMBER 13, 2012

In 2011, Chrysler's Twitter feed played host to the following pearl of wisdom: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to *ing drive.". Conclusion: Stop to consider if your campaign can be used for evil, as well as good. Chrysler commissions hapless marketing agency.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. But now, the Twitter you know (and presumably, love) is morphing again.

Twitter 167

Twitter Digg RSS Television marketing 167

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Bluetext

NOVEMBER 8, 2021

We’ve all heard the old adage “the medium is the message” – and that could not be more true in today’s vast media landscape where the majority of users are browsing websites on mobile devices. In 2011, Steven Hoober and Eric Berkman published a study called “ Designing Mobile Interfaces ” in which they coined the term “thumb zone.”

Barriers 26

Barriers Advertising Mediums Design Marketing Websites 26

B2B Marketing Traction

MAY 19, 2015

It targets small to medium businesses in Europe and is a CRM company with 12,000 customers. I wrote about this as a tactic way back in 2011 – read my post here. SuperOffice is the company in the case study. Their web presence includes six different languages. 5 critical success factors for content marketing.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

Bluetext

JUNE 19, 2020

In 2011, General Mills partnered with Target to introduce retro cereal boxes in their stores. Medium Title: Medium Content: The post Nostalgia Marketing: A Look Back to the Good Old Days appeared first on Bluetext. Naturally, this makes for the perfect sales and marketing tactic. General Mills.

Paid Search Agency 29

Paid Search Agency Advertising Agencies Planning Advertising Mediums 29

markempa

AUGUST 19, 2012

Medium – Content type, such as a blog post, so you can measure what type of content is working best. MarketingSherpa 2011 Social Marketing Benchmark Report. Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. TweetIt’s time to generate revenue.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Industrial Marketing Today

JULY 18, 2011

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010.

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

Brandwatch Marketing

JANUARY 2, 2019

81% of all small and medium businesses use some kind of social platform. A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 There are 3.03 billion active social media users. On average, people have 5.54 social media accounts. Internet users have an average of 7.6

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Tony Zambito

MAY 18, 2011

  Creating an imperative to understand new communication mediums and approaches to have buyers not only engage but adopt certain viewpoints.  Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior (buyerpersonainsights.com).   Obviously, content marketing comes to mind here.  Related articles.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100