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My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Read more… Do you appreciate your blogger network?

Toyota launches a social network for drivers

Biznology

With Salesforce.com, they've launched a social network for Toyota owners and drivers that keeps them connected to Toyota, to its dealers, and to other drivers. Image by conhunter via Flickr. by Chris Abraham. Is the car the ultimate mobile device? Toyota thinks so.

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Is there still room for new social networks?

Biznology

If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. If you look at how social networks operate, they are rather similar. Image via Wikipedia.

B2B social media: Highlights from new benchmarking research

Savanta

B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve.

Tracking Social Media ROI

Biznology

I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

5 Ways Social Media Can Drive Revenue

Modern Marketing

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model.

The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! Computing is Social. Social Media

Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Instead, be strategic and smart – use social data analysis to measure campaign effectiveness.

26 Social Media Secrets Skittles Knows

Biznology

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. “If you don’t like change, you’re going to like irrelevance even less.”

Editing: Is social media realtime or permanent?

Biznology

As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing.

Listening to Your Customers in Social Media

Biznology

Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!

The Other Social Network

Paul Gillin

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals.

Does integrity make you a social media loser?

Chris Koch

Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr Twitter

How to measure influence in social media marketing

Chris Koch

Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Others include Klout and Twitter Grader, which focus on the social networks. Image via Wikipedia.

8 Elements to Successfully Scaling Your Global Social Media Strategy

Modern Marketing

by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. Social media marketing is a marathon, not a race.

Bean counters and Innovators: Facing off on social media ROI

Biznology

Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. Discussions on the ROI for Social Media tend to be very polarized.

How to Optimize your Paid Search with Social Media

Buzz Marketing for Technology

When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. The great thing about using social media data for topic discovery is you can see all of those searches connected together.

121 Amazing Social Media Statistics and Facts

Brandwatch CX

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics.

3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. One writer claims that the attraction of G+ is the opportunity to start over in social networking. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill.

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. The post How to write for social media appeared first on Biznology.

Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. We never used to add this to our Social Media News Releases. Social Media and Tags. They don’t reference the client-owned Social Media properties.

Battle of the social media titans

Biznology

As you look at how the social media market is evolving, you can see the lines being drawn. Large enough to go it alone, Google has it all, between search dominance, YouTube, Blogger, Picasso, and now the Google+ social network. Image by mira66 via Flickr.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf.

Organizational Social Media

Biznology

Social media is like that. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. They might not know the four steps every organization should take to succeed in social media. But you can, by checking out my presentation to board of directors of the IEEE yesterday, called " Organizational Social Media." Image via Wikipedia.

Organizational Social Media for Financial Services

Biznology

Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Social Skills: What’s Needed for Social Media.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

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Social media success demands talent above technology

Biznology

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” ” Well, my response is the topic of this post today, “The article is only about the what and why of the Social Media News Release and not the how. Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase.

What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike!

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

When you consider what social networks can become key marketing channels for your business, there isn’t one right answer. Here are three quick practical ways you can tell what social networks may be right for your business and focus additional research.

3 Ways Social Media Will Fail Marketers

Marketing Craftmanship

Social media will not increase word of mouth influence. Social media will not drive customer experience. Social media does not improve or replace the customer service channels that have the most significant impact on brand impressions.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. Once you have relationships with thought leaders in your space, you’ve built social equity. Social Media/Web 2.0 Tweet.

7 B2B Social Media Sins

Marketri

As 2012 approaches, it is clear to see that social media should be a focal point in your B2B marketing plan and strategy. If that is the case, you should also be aware of common social media sins that B2B marketers are known to commit.

You DO know what to say in social media

Biznology

I talk to folks about social media all the time. Most people are worried that they don’t know what to do in social media. I’d like to convince you that you really do know what to say in social media. But, over time, I started to realize that I could share things in much the same way that I already do outside of social media. To channel your inner social media person, play this mind game with yourself.

Google needs its own social network

Biznology

They lament how social has changed everything. If you are one of those search people descrying social media's impact, you need to check out my latest post on Search Engine Guide, " Google needs its own social network.". Organic Search Social Media Marketing Facebook Google MySpace Search engine optimization Searching Social media Social network TwitterImage via CrunchBase.