Social Media Marketing: 2011 Trends Report

Marketing Insider Group

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. The Executive Summary of the report states: Social media’s days as a “fad&# and “the next big thing&# are long gone.

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I needed to find some real-world examples of manufacturers using social media effectively.


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5 Ways Social Media Can Drive Revenue


by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. In fact, by attaching social media marketing to the 5 Revenue Performance Indicators high-performing companies have adopted, you can drive actual results. Here are five ways social media marketing can be used to drive revenue.

My social media marketing posts from 2011


I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. This is the Internet , an efficient platform allowing easy access to what’s called the network effect : the value of your social network is dependent on the number of others using it. Yes, earned media outreach and engagement also has an agenda.

Does Social Media Really Generate Revenue?


Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. As companies scale, the role of social media changes.

8 Elements to Successfully Scaling Your Global Social Media Strategy


by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. The duo penned a chapter in our highly popular Social Media ProBook that’s so rich in knowledge, we decided to share their wisdom here. If you want your social media marketing plan to bloom, you have to water it carefully.

B2B social media: Highlights from new benchmarking research


B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Now it’s in the initial stages of becoming main stream with eight in every ten marketers (78%) currently using social media in their B2B marketing activity.

Jay Baer Exposes 4 Common B2B Social Media Mistakes


Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. In the process, Baer exposed 4 B2B social media mistakes far too many marketers make. Too many B2B marketers assume their customers don’t use social media, or don’t use it to gather intelligence.

Eloqua Book Review: Likeable Social Media


percent of social media experts are clowns.” The tips and best practices he shares in his newly released book, Likeable Social Media , are very much in line with the rest of the point-five percent of true social media thought leaders. What differentiates Dave, however, is his focus on the necessary behaviors to be “likeable” / successful in social media – as opposed to simply sharing how to use social tools.

Eloqua 199

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. Social doesn’t happen in B2B without a culture change. Is Twitter “social?”

The 7 B2B Sins of Social Media Ignorance


by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. And that misconception is often the result of one or several of what I call the 7 Deadly Sins of Social Media Ignorance. We’ve done fine without social media, why shift strategies?” There’s no ROI in social media.”

4 Tweetable Lessons In Social Media Civility


So when I ended up at the “Civility and Social Media: An Oxy-moron?” With that in mind, I gleamed four lessons from the panelists on how to engender a civil environment in social media, whether you’re a business, non-profit or political entity. If you consider social media divorced from reality, you’re making a mistake. Jumping on social media will likely scare some within your organization.

5 Social Media Savvy Nonprofits


Nonprofits are not typically seen as pioneers of social media or content marketing. But socially smart nonprofits chase more than followers. Digital Marketing Bill & Melinda Gates Foundation Brooklyn Museum Content Marketing engagement Facebook foursquare fundraising geosocial GetSchooled Livestrong National Wildlife Federation nonprofits NPR outreach publishing Social Media StoryCorps Twitter Viacom video marketing Youtube

The Reviews Are In!: A Social Media ProBook Roundup


by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social media marketing – from writing for Facebook and scaling your operations to geosocial apps and reaching influencers – from 20 leading voices. Today, we’re brining you a roundup of what people are saying about the Social Media ProBook from around the Web.

Timing is everything in social media marketing


I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. You can totally post the same news and updates across all your social media platforms— fer sure— you just need to make sure you dress it up appropriately for each venue. I have been writing religiously for Biznology Blog since January 2011–well over 7 years!

Inside a Social Media News Release


Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. We never used to add this to our Social Media News Releases. I always tell everybody that only 1% of all bloggers have media, communications, or public relations experience.

8 Rules When Using Social Media as a Support Channel


This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. The surge in the sheer number social media channels has given customers even more of a voice and has challenged companies to re-define these relationships. by Zainab Ali | Tweet this.

No Leads from Social Media? No Excuses.

The Point

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social media success demands talent above technology


In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” ” Well, my response is the topic of this post today, “The article is only about the what and why of the Social Media News Release and not the how. Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase.

5 Must-Read B2B Marketing & Social Media Books


Periodically we review a must-read B2B marketing or social media book on this blog. Content Marketing Andy Smith Ann Handley B2B b2b marketing book review CC Chapman Content Rules David Meerman Scott Dragonfly Effect Eloqua Empowered Jeffrey Hayzlett Jennifer Aaker Josh bernoff marketing Real-Time Marketing & PR Social Media Ted Schadler The Mirror Testby Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice.

Social media strategy leaders: Tory Starr


Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. Very cool work history for this young woman who is now Director of Social Media for WGBH! ROLE OF SOCIAL MEDIA.

Is This The End Of Social Media?

Marketing Insider Group

Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. There were a string of article claiming that social media is in fact “dead.&# (A nice headline trick I decided against using.). In What Is The Future Of The Social Media Role?

How to measure influence in social media marketing

Chris Koch

Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.

4 Lessons Social Media Pros Can Learn from DemandGen


by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. I run social media for a marketing automation vendor. I stand with one leg in the demand generation world and the other in social marketing. So this post is for my social marketing cronies. Social May Be Cool, But Demand Has Guts. We sit here saying social can’t really be measured, or only some aspects of it can be tied to ROI.

Tracking Social Media ROI


I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return. Image via Wikipedia.

How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Such a bold and relevant piece of thought leadership was bound to capture mainstream media interest, and this one certainly did —another coup in McKinsey’s long string of thought leadership marketing successes. This crisis unfolded online and in social media.

Does integrity make you a social media loser?

Chris Koch

Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr Twitter

4 Lessons DemandGen Pros Can Learn From Social Media


by Joe Chernov | Tweet this Recently I tallied four lessons social media marketers can learn from their demand generation counterparts. To recap: We social media pros can be more willing to be measured, more open to long-term planning, more focused on customer acquisition and more methodical in our approach to campaigns. Your campaigns need to adapt to real-time way information moves across social channels. They know that social channels are two-way channels.

Social Media For Social Good. Will It Do Any Good?


Those most passionate about the cause were more likely to encourage others to give via social media. It’s one of the many companies popping up all over the country that promise to help nonprofits tap into social media to engage donors and raise cash. A lot of nonprofits are being dragged kicking and screaming into social media and social giving,” Vela said. by Jesse Noyes | Tweet this.

Entering the World of Social Media: Better Late than Never

Writing on the Web

Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Born straight into the world of online dependency, the art of social media is considered just another common form of innate communication. Engaging in social media in any capacity can be quite intimidating.

Social Media Data: Time to Embrace it

Buzz Marketing for Technology

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Innovation ROI Social Media monitize Monitize social media social media roi

Social Media & SEO: Are You There Yet?

B2B Marketing Traction

When will you see results from social media and SEO? Up to three months for social media messaging traction. Post and comment on social media platforms. How long did it take you to get SEO and social media results? Social Media/Web 2.0 marketing SEO social mediaWhen is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog.

The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! So the question is: can we be distinct people or personalities on different social sites? Most if us have thought through our rules for who we connect with, on which social channels and how we behave there. Computing is Social.

2011 Social Media Marketing Trends

Webbiquity SMM

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Social efforts will permeate the enterprise. “Social is much bigger than marketing and PR. Social media will become targetable.

Is “social media campaign” an oxymoron?

Chris Koch

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. Facebook is the fun social network.

Organizational Social Media


Social media is like that. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. They might not know the four steps every organization should take to succeed in social media. But you can, by checking out my presentation to board of directors of the IEEE yesterday, called " Organizational Social Media." Image via Wikipedia.

What's missing from your social media playbook?


Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise. Now you might believe that there are lots of ways that proving your expertise can be common between B2B and B2C social media—writing a blog, for example.