Social Media Marketing: 2011 Trends Report

Marketing Insider Group

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? What social media marketing trends will emerge in the coming year?

My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Social is a very handy way of dominating search.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Timing is everything in social media marketing

Biznology

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. I have been writing religiously for Biznology Blog since January 2011–well over 7 years!

B2B social media: Highlights from new benchmarking research

Savanta

B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve.

No Leads from Social Media? No Excuses.

The Point

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. B2B Marketing blog marketing Blogs Campaign Measurement Social Media Web 2.0

Is This The End Of Social Media?

Marketing Insider Group

Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad.

The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! Computing is Social. Social Media

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH!

5 Steps To Get Your Social Media Game On

Marketing Insider Group

Are you thinking about getting started in social media personally? You are not the last one to drag your feet a bit and jump on the social bandwagon! I talk about building social media into your daily routine in the same way you find the time for email and lunch.

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. Social doesn’t happen in B2B without a culture change. Is Twitter “social?”

How to measure influence in social media marketing

Chris Koch

Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Others include Klout and Twitter Grader, which focus on the social networks. Image via Wikipedia.

7 Signs You’re A Social Media Diva

Marketing Insider Group

In this case, I’m talking about social media divas ! So if you are someone who I have social-media-slighted in the past, please know it was in no way intentional. Social Media Equity. The Emergence of the Social Media Diva. Social Media

Tracking Social Media ROI

Biznology

I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

2011 Social Media Marketing Trends

Webbiquity SMM

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Social efforts will permeate the enterprise. “Social is much bigger than marketing and PR. Social media will become targetable.

8 Elements to Successfully Scaling Your Global Social Media Strategy

Modern Marketing

by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. Social media marketing is a marathon, not a race.

Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads.

5 Social Media Tips From A Digital Native

Modern Marketing

When the phrase “social media” became popular, I viewed it merely as a moniker for what I’d been doing for almost a decade. The biggest mistake businesses can make when entering the social Web is to view as another place to do marketing. Social” is a mentality, not an activity.

The Marketing Forum: Integrating Social Media

Marketing Insider Group

As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? Social media is a platform for change.

Entering the World of Social Media: Better Late than Never

Writing on the Web

Better Late than Never" alt=" Entering the World of Social Media: Better Late than Never" />. (A Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. Social media is not just a number’s game.

Social Media Data: Time to Embrace it

Buzz Marketing for Technology

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually.

Jay Baer Exposes 4 Common B2B Social Media Mistakes

Modern Marketing

Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths.

121 Amazing Social Media Statistics and Facts

Brandwatch CX

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics.

Social Media & SEO: Are You There Yet?

B2B Marketing Traction

When will you see results from social media and SEO? Up to three months for social media messaging traction. Post and comment on social media platforms. How long did it take you to get SEO and social media results? Social Media/Web 2.0

Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. We never used to add this to our Social Media News Releases. I always tell everybody that only 1% of all bloggers have media, communications, or public relations experience.

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. The post How to write for social media appeared first on Biznology.

5 Social Media Savvy Nonprofits

Modern Marketing

Nonprofits are not typically seen as pioneers of social media or content marketing. But socially smart nonprofits chase more than followers. by Jesse Noyes | Tweet this.

What's missing from your social media playbook?

Biznology

Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. Image via Wikipedia.

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I needed to find some real-world examples of manufacturers using social media effectively.

Social Media – the Next Frontier!

Buzz Marketing for Technology

It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand.

Organizational Social Media for Financial Services

Biznology

Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. If you’re launching a product at a show, extend the launch reach with social media video and photos. How have you used social media at trade shows?

Lurkers are the 99.989% of Social Media

Biznology

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

The Sociology of Social Media: TED TV Talks

Writing on the Web

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Social Skills: What’s Needed for Social Media.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

Link 222

Lead Generation Losing Out to Social Media? Not So Much.

The Point

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

Social media success demands talent above technology

Biznology

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” ” Well, my response is the topic of this post today, “The article is only about the what and why of the Social Media News Release and not the how. Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase.