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Social Media Marketing: 2011 Trends Report

Marketing Insider Group

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? What social media marketing trends will emerge in the coming year?

My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Social is a very handy way of dominating search.

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#PRWebchat Discussion on B2B Marketing, PR and Social Media

Marketing Insider Group

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. Recently I was invited to dive a bit deeper on this by Stacey Acevero , Social Media Community Managerof Vocus’ PRWeb. Social Media

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Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH!

No Leads from Social Media? No Excuses.

The Point

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency.

Press Coverage Done Right: A Story Of Social Media, PR And Stalking

Marketing Insider Group

You know what they say, “there’s no such thing as bad PR.” Since then, Kristin has moved to covering social media and Web 2.0 When we had the latest innovation series which announced the banishment of corporate email, replaced by social media… I knew she would be interested.

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How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often extends to our colleagues in PR. Social Media

2011 Social Media Marketing Trends

Webbiquity SMM

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Social efforts will permeate the enterprise. “Social is much bigger than marketing and PR. Social media will become targetable.

Inside a Social Media News Release

Biznology

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Video Introduction and the Social Network Sharing. We never used to add this to our Social Media News Releases. I always tell everybody that only 1% of all bloggers have media, communications, or public relations experience.

5 Must-Read B2B Marketing & Social Media Books

Modern Marketing

Periodically we review a must-read B2B marketing or social media book on this blog. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day.

Social Media – the Next Frontier!

Buzz Marketing for Technology

It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. After all customer service is the new PR and it also provides a great ROI!

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. Your PR needs to move from publications to conversations.

Lurkers are the 99.989% of Social Media

Biznology

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011). Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators.

Social media success demands talent above technology

Biznology

In response to Inside a Social Media News Release , Jonathan Rick asked me , “Isn’t this essentially the same thing than what Pitch Engine offers?” ” Well, my response is the topic of this post today, “The article is only about the what and why of the Social Media News Release and not the how. Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible. Image via CrunchBase.

Answering the tough questions about social media

Biznology

Has your boss started asking you the so-called “tough questions” about social media yet? What’s the ROI for this social stuff? Or improve your PR efforts? Social can fill a vital role in each of these areas. Tweet This Post. Image via Wikipedia.

Social Media is Like Riding a Bike

Biznology

I get to a point on social media eventually, so hang in there. The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations.

65 Tweetable Moments From The Corporate Social Media Summit New York

Marketing Insider Group

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. Integrate Social into everything your company does.

We don’t need a social media ROI model

Biznology

The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Paraphrasing Doctor Moskowitz, there is no perfect social media ROI model, there are only perfect social media ROI model s.

78 Tweetable Moments From Social Media Plus #SMPlus

Marketing Insider Group

This week I attended the Social Media Plus conference in downtown Philadelphia, PA and for the second year in a row, the organizers of the event did an amazing job bringing together some of the best minds in social media in both the speakers and the attendees. LauraDuran: Social media marketing means “engaging with customers” and “driving business” – must do both says @jasonfalls via @BrennerMichael. Social Media

The Reviews Are In!: A Social Media ProBook Roundup

Modern Marketing

by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social media marketing – from writing for Facebook and scaling your operations to geosocial apps and reaching influencers – from 20 leading voices. Today, we’re brining you a roundup of what people are saying about the Social Media ProBook from around the Web.

Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

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8 Rules When Using Social Media as a Support Channel

Modern Marketing

This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. The surge in the sheer number social media channels has given customers even more of a voice and has challenged companies to re-define these relationships. by Zainab Ali | Tweet this.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation

Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. This is why Baggott advises that every social media post links back to a landing page. Social Media

Is Social Media Really Living Up to Expectations?

B2B Lead Generation

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Best practices for social media shilling

Biznology

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. Again, it’s currently late 2013 and the number of posts has not progressed since 2011.

What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

PR Lesson from a Twitter Flap

Marketing Craftmanship

At this point, Governor Brownback and the Shawnee Mission School District had a big decision to make: either hold your ground, or back off a controversy that the media was likely to milk for days, and would position the governor and educators as free speech bullies and social media terrorists.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west.

What Is The Future Of The Social Media Role?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

There really is an ROI in Social Media – I’ve seen it!

Buzz Marketing for Technology

I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! Let me just go on record to say – I am sick of the notion that there is no ROI in Social Media. ROI Social Media ANA BMA CMO

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook.

What Does Social Media Have to Do with Crossing the Chasm?

B2B Marketing Traction

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” Social Media/Web 2.0

Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

How to Write a Social Media Policy for Your Company

Hootsuite

A social media policy is a crucial tool for any organization that uses social media. In fact, it’s a crucial tool even if your organization doesn’t use social media. Yet 63% of Americans say their employer has no social media policy.