Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Full disclosure: Spear Marketing Group is a Marketo agency partner.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. Spark starts at $750 per month with no annual contract, compared with Marketo’s $2,000 per month minimum and annual contract for its full-featured Professional Edition.

Marketo Raises Another $50 Million: Where Does the Money Go?

Customer Experience Matrix

Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. In accompanying commentary, the company also revealed its 2010 revenue was $14 million, that it expects 140% revenue growth in 2011 (meaning about $34 million), and that it has about $70 million remaining of its total $107 million raised to date. Remember that Marketo said it has $70 million cash on hand?

We Should Be Asking: “Why Didn’t Marketo Raise More?”

Modern Marketing

When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound. I fully expect this round – which, according to industry observers, brings Marketo’s total raise to $107 million – to brighten the spotlight that’s already shining on marketing automation and related categories like revenue performance management. Marketo recently launched a low-cost product that competes directly against HubSpot.

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation.

Dreamforce 2011: Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I discussed RPM with both Eloqua and Marketo during Dreamforce. I spent most of this week at ’s Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. I don’t know whether that’s true (as someone pointed out, the Consumer Electronics Show is much bigger, for starters).

Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

Marketo made good today on its promise to file for an initial public offering (IPO). The S-1 registration statement gives considerable new information about Marketo’s business. Perhaps stock investors will look only at Marketo’s growth rate.

Forget About Hot Leads. It’s Cold Leads that Make the Difference.

The Point

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success.

The Sights of Dreamforce 2011

Modern B2B Marketing

The Sights of Dreamforce 2011. View more presentations from Marketo. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I finally did it. I lost my virginity.

What Does B2B Social Media Success Look Like?


Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Until recently, most social media case studies have focused on consumer brands.

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity social selling twitter

Lead Generation Losing Out to Social Media? Not So Much.

The Point

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways.

No Leads from Social Media? No Excuses.

The Point

Navicure uses Marketo and to track marketing ROI.). b2b demand generation b2b lead generation blog design lead generation marketo pardot silicon angle social media measurement

Marketo Announces Japan Expansion

Modern B2B Marketing

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Author: Phil Fernandez It is so nice to be wanted.

ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies

Modern B2B Marketing

And during explosive growth like we’re seeing at Marketo, it’s critical to increase distribution reach. We announced a strategic agreement under which ExactTarget will resell Marketo’s Revenue Performance Management solution globally.

Dialogue Marketing: A Conversation with Maria Pergolino

The Point

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) Compliments to the Marketo team for their first-rate production.).

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others.

ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. In fact, the real head scratcher was why ExactTarget would deal with Marketo if it had ambitions to occupy the same central turf. Marketo’s motivation is obvious: to gain broader distribution.) crm customer management marketo eloqua exacttarget b2b marketing automation

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Marketing Events You Can’t Miss

The Effective Marketer

It seems Marketo has a nicer way of presenting Marketing Conferences. Trade Shows and Events b2b marketing conferences infographic marketing events marketo trade showI did a post back in February listing upcoming marketing events but I have to agree a nice graphic is so much better!

Fast and Furious Feature Releases – A Marketo Community Update

Modern B2B Marketing

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.

Marketing Automation: What Is It & Why Do I Care? (Webinar)

The Point

B2B Marketing Lead Management Lead Nurturing Marketing Automation eloqua marketo revenue cycle management revenue marketing silverpopDo you feign understanding when your CEO talks about “sales and marketing alignment”?

American Privacy 2011 – Empowering the Consumer

Modern B2B Marketing

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. American Privacy 2011 – Empowering the Consumer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote

Modern B2B Marketing

Marketo also appreciated all the shout-outs during the event. Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference. by Maria Pergolino Salesforce partner keynote kicked off my week with quite a bang.

Is a Player in Marketing Automation Software?


In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Guest post by Lauren Carlson. is the cloud computing darling of customer relationship management (CRM) software.

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. What’s your favorite post from 2011?

B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

MLT Creative

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. In February 2011, he became the youngest driver in history to win the Daytona 500.

B2B lead qualification and scoring

Sales Lead Insights

Using the criteria I’ve listed above, plus the information in The Definitive Guide to Lead Scoring published by my friends at Marketo , you’ll be able to design a process that ensures Sales only gets sales-ready leads. The growth of the Internet has changed B2B buyer activity.

Marketing Automation Catching On Fire

The Effective Marketer

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures. Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post.

2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Modern B2B Marketing

The chart below shows how funds were allocated for 2011 among companies surveyed. 2011 Lead Management Optimization Survey shows less focus on branding, more on customers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Top Findings from the Marketo Email Marketing Benchmark

Modern B2B Marketing

by Jon Miller The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Top Findings from the Marketo Email Marketing Benchmark was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. in 2011 - the most dramatic change for any social media metric in the survey.

Which B2B Marketing Automation Systems Have Hard-to-Find Features? The Answers May Surprise You

Customer Experience Matrix

The other pattern clearly visible is the two heavily-populated columns in the center, representing mid-market leaders Eloqua and Marketo. The high number of green cells (seven for Marketo and nine for Eloqua) shows that both products are feature-rich.