Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene.

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

B2B E-Mail Marketing B2B Lead Generation Industrial Marketing Strategies E-mail marketing industrial lead generation Industrial Marketing Manufacturing marketingMost manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter.

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Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011.

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Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail


When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? And while marketers are sending less direct mail and more emails, open rates for marketing emails are steadily declining. Fusing direct mail and email.

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2011 B2B Marketing Outlook, According to Google

The Point

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

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Why Direct Mail & Focus Groups Don’t Mix

The Point

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

2011 B2B Marketing Trends


MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Mail Bag

Paul Gillin

Feedburner even lets you sign up for e-mail notification. In fact, I’ll bet we could even arrange to have a postal mail sent right to 9620 W Russell Rd. I get comments from readers all the time, and while I usually let these remarks speak for themselves, I thought I’d take advantage of a little extra time at the holidays to show my appreciation by responding to a few recent contributors. Thanks for showing that you care! Unquestionably imagine that which you said.

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My social media marketing posts from 2011


I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. This where traditional outbound marketing like print ads, phone calls and direct mail can help in maintaining top-of-mind awareness even when the prospect is not actively looking to buy.

Email, social media top 2011 marketing budgets – research

EMagine B2B Blog

Recent research conducted by Zoomerang taps the planned marketing budgets, challenges and priorities of business leaders for 2011. B2B Web Strategy Social Media email 52 businesses cite increasing subscriber engagement zoomerang taps the planned marketing budgets 2011 initiative 41 data integration “the reveal an optimistic outlook social’s increasingly mainstream status tradeshows events and direct mail remain resources staff primary challenge

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Simply stated, dynamic content is mail merge on steroids. B2B E-Mail Marketing Content Marketing Inbound Marketing Sales Strategies Dynamic content email marketing Engineering marketing Industrial MarketingEmail marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead?

Marketo Email Campaign Keeps It Short & Sweet

The Point

B2B Marketing E-mail email design email marketing Graphic Design lead generation Marketing Automation marketoA client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing.

B2B Email Creative: A 5 Point Checklist

The Point

For more tips on B2B email design, download a free copy of our white paper: “ Top 10 B2B E-mail Marketing Mistakes.”. Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.”. Get to the Point.

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. …fall back on tried-and-true marketing tactics that they have relied on for years.

Five Ways B2B Marketers Can Get the Most from Facebook


E-mail marketing service provider Infusionsoft uses it for lead generation. FedEx shows its employees volunteering around the world for FedEx Cares Week 2011. T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist.

B2B Marketing Events Around The World - September 2011

MLT Creative

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. The changing nature of our industry propels us to stay on top of the latest trends.

Can Barnes and Noble engage Borders customers?


The value in this list was not understated at $14 million –most e-mail marketers can tell you that quality lists are hard to come by. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list. ” And that was back in January 2011.

Can Barnes and Noble engage Borders customers?


The value in this list was not understated at $14 million –most e-mail marketers can tell you that quality lists are hard to come by. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list. ” And that was back in January 2011.

2011 B2B Marketing Predictions

delicious b2bmarketing

Creative Resources Brochure Quick Facts Marketing Assessment and Road Map Marketing Agency Forms - Just trying to help Top 5 White Paper Contact Directions Careers Home > Rant 2011 B2B Marketing Predictions Dec 6, 2010 @ 10:33PM by Chris McGovern (Subscribe to Chris McGoverns posts) Tags: Advertising , Agencies , Change Management , Digital Marketing , Marketing , Social Media , b2b Marketing As 2010 comes to a close, I can’t help but look to next year.

How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

Entering new markets (49%) is cited as one of the top three areas where manufacturers and industrial companies will be spending more time and effort in 2011. Source: 2011 Economic Outlook Survey by GlobalSpec.). Just pushing out marketing messages or blasting out a generic email campaign to a bought mailing list is likely to produce disappointing results for you.

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Radian6 Email Campaign Hits the Mark

The Point

B2B Marketing Content marketing Copywriting Creative Demand Generation E-mail email design email marketing Social Media graphic design radian6

Can Barnes and Noble engage Borders customers?


The value in this list was not understated at $14 million –most e-mail marketers can tell you that quality lists are hard to come by. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list. ” And that was back in January 2011.

6 Reasons Social Media Sucks, But You Need to Use It Anyway


A PR program that relies exclusively on traditional phone, online wire service and mail tactics is no longer effective.

Steal a Chapter from the Sales Strategy Playbook to Improve Marketing ROI

B2B Lead Generation

Invest in experimentation with the cadence of calls, the integration of email, and even the use of mail. Marketing has three options here: Using higher-cost forms of contact, like a teleprospecting call or a more elaborate mailing package.

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B2B Marketing Tactics That Work Today

Marketing Insider Group

Email, Social, Mobile, Local, SEO, Paid Search, Direct Mail…none of these tactics are an effective answer to the question because they all rely on an effective content strategy.

B2B Marketing Events Around The World - November 2011

MLT Creative

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. Los Angeles, CA: BlogWorld Expo 2011 is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio.

B2B Marketing Events Around The World - October 2011

MLT Creative

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 12-13, EM20 2011 Amsterdam: 2-day conference where you can learn how the world’s leading B2B and B2C Corporations use online marketing and social media to gain more exposure, to help you grow your business and engage customers and future prospects. At the 2011 Sales 2.0

Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. The latest marketing spending survey results are out and the budget news is finally good for technology marketers.

7 Ideas To Increase Your Twitter Followers

Marketing Insider Group

Put Twitter on Your E-mails! All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment.

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

I define that as: phone + e-mail + social + SEO/SEM + online content. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


People hate outbound marketing (cold calls, spam, junk mail, etc.) Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011.

Best LinkedIn Guides, Tips and Tactics of 2010


Noting the power of LinkedIn as a business networking tool, Linda Coles outline four ways to “use social etiquette to really make your LinkedIn connections valuable and stand out from the crowd,&# including the proper ways to ask for recommendations and send a group mailing.

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

January 27, 2011 - New York City. January 27, 2011 - New York City. MarketSync – Empower sales in your marketing cloud by combining physical and e-mail correspondence to break through the clutter and consistently reach decision makers.

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Social Media Measurement – Would You Still Do It If There Was No ROI?

Marketing Insider Group

I agree with you that KMart is right that it is easier to measure TV (and direct mail and email and paid search) but that doesn’t mean that we should only do the things that are easy to track. There has been plenty of debate about the ROI of social media.