Making Industrial E-mail Marketing More Relevant

Industrial Marketing Today

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. E-mail List Hygiene.

Mail 205

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011.

Mail 263

Using E-mail Marketing for Lead Generation

Industrial Marketing Today

B2B E-Mail Marketing B2B Lead Generation Industrial Marketing Strategies E-mail marketing industrial lead generation Industrial Marketing Manufacturing marketingMost manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter.

Mail 211

Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail

Act-On

When thinking of direct mail, you might imagine big, colorful postcards from the local car dealership or the latest advertisements from a mortgage company, all of which end up in the same place: the trash. Knowing this, why would you, as a marketer, want to reach out to customers through direct mail? And while marketers are sending less direct mail and more emails, open rates for marketing emails are steadily declining. Fusing direct mail and email.

Mail 198

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

2011 B2B Marketing Outlook, According to Google

The Point

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

Google 182

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. How are you allocating your 2011 B2B marketing budget?

Budget 260

Mail Bag

Paul Gillin

Feedburner even lets you sign up for e-mail notification. In fact, I’ll bet we could even arrange to have a postal mail sent right to 9620 W Russell Rd. I get comments from readers all the time, and while I usually let these remarks speak for themselves, I thought I’d take advantage of a little extra time at the holidays to show my appreciation by responding to a few recent contributors. Thanks for showing that you care! Unquestionably imagine that which you said.

Mail 67

2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising.

Trends 213

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. This where traditional outbound marketing like print ads, phone calls and direct mail can help in maintaining top-of-mind awareness even when the prospect is not actively looking to buy.

Email, social media top 2011 marketing budgets – research

EMagine B2B Blog

Recent research conducted by Zoomerang taps the planned marketing budgets, challenges and priorities of business leaders for 2011. B2B Web Strategy Social Media email 52 businesses cite increasing subscriber engagement zoomerang taps the planned marketing budgets 2011 initiative 41 data integration “the reveal an optimistic outlook social’s increasingly mainstream status tradeshows events and direct mail remain resources staff primary challenge

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Simply stated, dynamic content is mail merge on steroids. B2B E-Mail Marketing Content Marketing Inbound Marketing Sales Strategies Dynamic content email marketing Engineering marketing Industrial MarketingEmail marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead?

Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. The latest marketing spending survey results are out and the budget news is finally good for technology marketers.

Marketo Email Campaign Keeps It Short & Sweet

The Point

B2B Marketing E-mail email design email marketing Graphic Design lead generation Marketing Automation marketoA client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing.

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. …fall back on tried-and-true marketing tactics that they have relied on for years.

B2B Email Creative: A 5 Point Checklist

The Point

For more tips on B2B email design, download a free copy of our white paper: “ Top 10 B2B E-mail Marketing Mistakes.”. Is your lead generation email ready for primetime? Measure it against these 5 criteria before hitting “send.”. Get to the Point.

B2B Marketing Events Around The World - September 2011

MLT Creative

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. The changing nature of our industry propels us to stay on top of the latest trends.

2011 B2B Marketing Predictions

delicious b2bmarketing

Creative Resources Brochure Quick Facts Marketing Assessment and Road Map Marketing Agency Forms - Just trying to help Top 5 White Paper Contact Directions Careers Home > Rant 2011 B2B Marketing Predictions Dec 6, 2010 @ 10:33PM by Chris McGovern (Subscribe to Chris McGoverns posts) Tags: Advertising , Agencies , Change Management , Digital Marketing , Marketing , Social Media , b2b Marketing As 2010 comes to a close, I can’t help but look to next year.

Can Barnes and Noble engage Borders customers?

Biznology

The value in this list was not understated at $14 million –most e-mail marketers can tell you that quality lists are hard to come by. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list. ” And that was back in January 2011.

Can Barnes and Noble engage Borders customers?

Biznology

The value in this list was not understated at $14 million –most e-mail marketers can tell you that quality lists are hard to come by. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list. ” And that was back in January 2011.

It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets.

Budget 226

How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

Entering new markets (49%) is cited as one of the top three areas where manufacturers and industrial companies will be spending more time and effort in 2011. Source: 2011 Economic Outlook Survey by GlobalSpec.). Just pushing out marketing messages or blasting out a generic email campaign to a bought mailing list is likely to produce disappointing results for you.

Help 233

How To Create Marketing That Doesn’t Suck

Marketing Insider Group

And who doesn’t skip television ads or throw away unsolicited direct mail? Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Do Not Call” list.

Can Barnes and Noble engage Borders customers?

Biznology

The value in this list was not understated at $14 million –most e-mail marketers can tell you that quality lists are hard to come by. Some advice for dealing with e-mail list purchases is unequivocal: never buy a list. ” And that was back in January 2011.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

A PR program that relies exclusively on traditional phone, online wire service and mail tactics is no longer effective.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. Conversely, telemarketing and direct mail saw the biggest declines in spending.

Stats 279

Radian6 Email Campaign Hits the Mark

The Point

B2B Marketing Content marketing Copywriting Creative Demand Generation E-mail email design email marketing Social Media graphic design radian6 salesforce.com

17 (of the) Best Email Marketing Guides of 2011

Webbiquity

Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. 5 Email Marketing & Social Media Musts For 2011 by iMedia Connection.

Email 206

B2B Marketing Events Around The World - November 2011

MLT Creative

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. Los Angeles, CA: BlogWorld Expo 2011 is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

210 billion email messages are sent each day, which is more than the annual volume of postal mail letters in the U.S. Six Social Media Trends for 2011 by Harvard Business Review.

B2B Marketing Events Around The World - October 2011

MLT Creative

October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. October 12-13, EM20 2011 Amsterdam: 2-day conference where you can learn how the world’s leading B2B and B2C Corporations use online marketing and social media to gain more exposure, to help you grow your business and engage customers and future prospects. At the 2011 Sales 2.0

B2B Marketing Tactics That Work Today

Marketing Insider Group

Email, Social, Mobile, Local, SEO, Paid Search, Direct Mail…none of these tactics are an effective answer to the question because they all rely on an effective content strategy.

Steal a Chapter from the Sales Strategy Playbook to Improve Marketing ROI

B2B Lead Generation

Invest in experimentation with the cadence of calls, the integration of email, and even the use of mail. Marketing has three options here: Using higher-cost forms of contact, like a teleprospecting call or a more elaborate mailing package.

ROI 232