vendor 
Customer Experience Matrix
FEBRUARY 5, 2012
Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. Real marketers care about what the systems can do.
Everything Technology Marketing
JANUARY 1, 2011
It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!
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ViewPoint
JANUARY 11, 2011
Comment on The Bridge Group's ten predictions for inside sales in 2011. No longer will companies buy data from one vendor but rather they will create a network of data providers to deliver to them the specific information in their target markets. Lead scoring and lead nurturing will move from art to science.
Customer Experience Matrix
OCTOBER 17, 2012
Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. I profiled them in a February 2011 post.) There’s less value to sharing B2B strengths in execution, since each group builds and deploys programs independently. (In
Martech
MARCH 11, 2024
However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. Lead forms Lead forms are still crucial. Brand association.
Customer Experience Matrix
FEBRUARY 10, 2017
Lead Genius is a good example. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Let’s look at those stages, using the four step structure of the Raab Guide to ABM Vendors. Lead Genius does this too. Identify target accounts. Plan interactions.
Webbiquity
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Want to know more?
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