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Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing

Customer Experience Matrix

Lead Genius is a good example. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Like many data gatherers, Lead Genius uses a combination of Web and other sources to build company and contact lists. Lead Genius does this too. Plan interactions.

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Lead Nurturing, Lead Scoring and the World Cup

Adobe Experience Cloud Blog

In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. Target profiling and lead scoring.

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2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Adobe Experience Cloud Blog

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. Also, although marketing budgets have increased slightly over last year, allocation of funds to lead generation programs has not increased.

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Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant.

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Why Marketers Shouldn’t Shy Away From Long-Form Content

Adobe Experience Cloud Blog

So how does one build a good long-form post that provides tons of value and is read from start to finish? From a technical perspective , Google considers long-form content more authoritative, but that doesn’t mean that you should throw in thousands of meaningless words into the article and expect rankings to improve.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

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How to Build a Better Lead Form

Contently

Lead forms are the canvassers of the marketing world. In any exchange of value, both sides need to evaluate whether they’re getting something useful in return. How many fields should you include in the lead form? A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94