B2B Marketing Directions

JUNE 21, 2015

In the B2B marketing space, one of the hot new technologies is predictive lead scoring. There's no doubt that predictive lead scoring is still in its infancy, but it's beginning to gain some traction in the market. According to SiriusDecisions: Fewer than 500 B2B companies are currently using predictive lead scoring.

Lead Ranking 45

Lead Ranking Lead Scoring Sales Qualified Leads B2B Marketing 45

Hubspot

JUNE 26, 2019

Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.". How do you convey enough additional value in your programs to keep your customers coming back? According to a 2015 study of 500 leading global brands , cart abandonment rates reached 75.6%

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. 200% ROI on PPC in 2011.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation. Inside sales.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 5, 2012

(In this and following charts, “feature availability” is the ratio the actual vendor scores to the highest possible scores. The scores are on a scale of 0 to 2, where 0 means a feature is missing, 1 means it is partly available, and 2 means it is fully available. Remember, though: more features is not always better.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Point

JANUARY 20, 2011

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011. . • 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Want to know more?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Martech

MARCH 11, 2024

However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. But instead of exclusively running ads to drive lead conversions, we need a crop of ads focused on building: Brand awareness. Lead forms Lead forms are still crucial. Brand association.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

Adobe Experience Cloud Blog

OCTOBER 3, 2011

In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. A way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads. Target profiling and lead scoring. 74 landing pages created.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Qualified Leads 48

Zoominfo

APRIL 24, 2019

But, just as Google’s ranking algorithm is ever-changing, so is SEO. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative. In an attempt to manipulate rankings, businesses turned to keyword stuffing– including a keyword as many times as possible within the body and metadata of a page.

Tactics 189

Tactics Cost SEO Lead Scoring 189

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Sometimes, it’s because they are unsure of the real value, and sometimes it’s because they aren’t sure how to approach social channels. Like at the start of a new year.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Out: gated content.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Customer Experience Matrix

FEBRUARY 10, 2017

Lead Genius is a good example. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Like many data gatherers, Lead Genius uses a combination of Web and other sources to build company and contact lists. Lead Genius does this too. Plan interactions.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. They expect marketing to generate leads, expand brand awareness, and increase revenue. Companies hire marketers to implement strategies that drive marketing value. For organic search rankings, SAP was losing here.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 3:43 – Poll – Would you consider your lead-management process a closed loop?

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Placing a question in the subhead and offering the answer in the body of the blog post can also help a piece of content rank.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. But it gets even better…).

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

NetLine

DECEMBER 27, 2023

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. It also helps improve lead scoring, allowing you to identify the most promising prospects. Yes, you read that correctly.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. Also, although marketing budgets have increased slightly over last year, allocation of funds to lead generation programs has not increased.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Webbiquity

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. B2B Lead Generation without Lead Nurturing is Doomed to Fail.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product. Google is ‘using clicks in rankings’ (Sept.

Google 78

Google Lead Ranking Lead Scoring Paid Search Agency 78

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. The proliferation of “relationship” selling methodologies has made them predictable and of diminished value to buyers. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Contently

DECEMBER 11, 2017

In the past, it was relatively easy for people to collect large datasets and figure out what elements contributed to better search rankings—increase internal links, use H1 and H2 tags, etc. Contently has been behind this push for quality since opening for business in 2011. ” Create content for humans, not search engines.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Martech

MARCH 23, 2023

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. AI-powered, tried-and-true best practices will drive value in 2023 and beyond. Campaigns and lead management.

Marketing Automation Services 109

Marketing Automation Services Marketing AI Marketing Automation Automation 109

Customer Experience Matrix

AUGUST 23, 2012

Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. SalesFusion (which also ranked highly in the micro business segment; a good trick) and TreeHouse Interactive stand out in that region.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Google has even used the freshness of content as a ranking factor since 2011.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Instead, provide your customers with value through your content. Marketing is about building brand awareness and generating as many qualified leads as possible that sales can convert them into paying customers.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Martech

JUNE 1, 2022

was established in 2011 to create and acquire digital assets that save shoppers time and money while enabling merchants to reach a new audience. Our company is looking for industry-leading professionals to join our team across all departments to support the accelerated growth of the platform and business. Our culture and values.

Lead Scoring 55

Lead Scoring Lead Ranking Digital Asset Management Paid Search Agency 55

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Catch all episodes here. Episode Summary. Make no mistake, a solid product matters.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Heinz Marketing

FEBRUARY 14, 2023

Now, the confidence question is: How do you engender confidence that your product is creating value? Risk-Taking : Taking risks and challenging oneself can have a positive impact on confidence (Zimmerman & Schunk, 2011). Focus The second is to focus on hand-raisers, not lead scoring or other intent assumptions.

Top of Funnel 85

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 85

SnapApp

MARCH 8, 2012

But building a Facebook Marketing strategy focused solely on Likes is sooo 2011 - especially because ~88% of fans will never return to your page. Weight = A score based on how likely the content being shared is to drive action/engagement. Much like Google's Search Engine rewards relevant content with a higher rank, so does Facebook.

Lead Scoring 54

Lead Scoring Lead Ranking Facebook Ad Frequency 54

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. The Debate: Is Social Media Lead Gen or Brand Building or Both? For small businesses, social media is likely lead generation-focused. The problem? So, what’s going on here? As companies scale, the role of social media changes.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

So how does one build a good long-form post that provides tons of value and is read from start to finish? From a technical perspective , Google considers long-form content more authoritative, but that doesn’t mean that you should throw in thousands of meaningless words into the article and expect rankings to improve.

Planning 268

Planning Content Work Management Paid Search Agency 268

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. Lead scoring. Lead nurturing.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114