Lead Nurturing, Lead Scoring and the World Cup
Adobe Experience Cloud Blog
OCTOBER 3, 2011
In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. Henry, who is the VP of Global Field and Industry Marketing, opened with an explanation of why QlikView needed marketing automation and why they chose Marketo. Target profiling and lead scoring.
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