ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Outsourcing lead generation. Revenue performance management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

The Point

OCTOBER 26, 2010

Though marketing budgets may begin to recover in 2011, the last two years have been marked by cutbacks in overall marketing spend and an over-arching desire to do more with less. In that context, two of the most common use cases for marketing automation are: * ensuring prompt, effective, and systematic follow-up to all new inbound leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Adobe Experience Cloud Blog

MARCH 3, 2011

Communicate with leads in time. Too many companies lose business because of lack of timely follow up on leads. Save time by using marketing automation software that incorporates lead management , inclusive of crucial activities such as lead scoring and lead nurturing. Communicate within your company.

Sales Qualified Leads 48

Sales Qualified Leads Lead Ranking Lead Scoring Buying Cycle 48

Marketing Insider Group

AUGUST 12, 2010

In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points. Give them leads they can close and then we can all share in the success of hitting the numbers. hot lead management. Share your thoughts, post a comment.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

Hubspot

NOVEMBER 18, 2011

The B2B marketing automation industry will reach $325 million in revenue by the end of 2011. By 2020, customers will manage 85% of their relationship without talking to a human. Nurtured leads make 47% larger purchases than non-nurtured leads. Companies with mature lead generation and management practices have a 9.3%

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. 5 Responses to Marketing Automation Catching On Fire Robin says: February 17, 2011 at 1:31 pm Many thanks Daniel for gathering these figures.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Act-On’s transactional event-triggered email solution (via Act-On).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120