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2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Adobe Experience Cloud Blog

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. Also, although marketing budgets have increased slightly over last year, allocation of funds to lead generation programs has not increased.

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Webinar: Getting More Revenue from Marketing Automation by Developing Lead Management

ANNUITAS

2PM EST, Thursday, August 11, 2011. More and more marketing organizations are looking to derive more value from their technology investments. While marketing automation continues to grow, companies are still looking to get the value from their investments and show their impact on revenue. Register Today!

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation.

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Looking at AI’s rapid infusion into marketing automation platforms

Martech

AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders. AI-powered, tried-and-true best practices will drive value in 2023 and beyond. Why it matters.

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

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Lead Nurturing, Lead Scoring and the World Cup

Adobe Experience Cloud Blog

In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. A way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads. Target profiling and lead scoring. 74 landing pages created.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

markempa

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. 3:43 – Poll – Would you consider your lead-management process a closed loop?