2011 Lead Management Optimization Survey shows less focus on branding, more on customers
Adobe Experience Cloud Blog
JULY 29, 2011
by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The chart below shows how funds were allocated for 2011 among companies surveyed. Also, although marketing budgets have increased slightly over last year, allocation of funds to lead generation programs has not increased.
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