Digital B2B Marketing

FEBRUARY 4, 2012

They purchased IT Business Edge in September 2011 and Internet.com in 2009. Are “Leads” the Only Thing Left? Very little of their business is based on advertising, whether digital or traditional. This isn’t QuinStreet’s first B2B technology media acquisition.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

The ROI Guy

NOVEMBER 17, 2011

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

The Point

DECEMBER 14, 2010

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. This flood of leads overwhelmed sales and distracted from the selling part of the job.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Striking a Balance. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. I have two major issues with the analysis: 1.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. They helped Dennis Publishing evolve their lead generation arm into a business that’s both ‘ready for the future and better serves their customers’. Emma says: “We saw a huge gap in the market.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

ANNUITAS

OCTOBER 17, 2010

By providing the marketing department insights into the types of in-profile leads they believe they are likely to close, sales can really accelerate the process and improve lead gen effectiveness. The Annuitas Group: What do you think is in store for 2011?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Webbiquity

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. B2B Lead Blog ). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

APRIL 23, 2012

In fact, we've written a whole blog post that explains how to get the most out of a live event regardless of your role--including some lead generation ideas! In August 2011, HubSpot sponsored Salesforce's Dreamforce event and used the opportunity to generate leads.

PR 28

PR Lead Gen Top of Funnel Leads 28

SnapApp

JANUARY 31, 2012

Comcast Sportsnet Philadelphia created a home site and Facebook sweepstakes giving away a pair of 2011 Philadelphia Eagles season tickets. Over 9,000 leads. 64% of leads opted in to receive the Eagles newsletter or text alerts. while collecting quality leads and driving rapid results.

Facebook 48

Facebook Lead Gen Opt-in Newsletter 48

Marketing Insider Group

FEBRUARY 5, 2013

I’m co-author of the best-selling book on content marketing, Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012. Translated into nine languages, including Turkish, Chinese, Korean, Italian, Portugeuse.).

Planning 100

Planning Brand Identity Branding Content 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

Jive launched their new site in 2011 with a dramatic black background with provocative messaging and distinctive light writing. Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue. Three examples of companies I have recently worked with come to mind. The first is Jive Software.

Enterprise Management 48

Enterprise Management Paid Search Agency Marketing Websites Companies 48

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. To get a five-second eye-opener, just look at the graphics from Scott Brinker’s annual blog on the growth of the martech (i.e. Marketing Technology) landscape. There were 150 then. That’s not a typo.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Hubspot

OCTOBER 27, 2010

Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. We just had to share this free, no-form-required, excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report - PPC Edition. If you think social media marketing has no impact on PPC performance, think again.

PPC 28

PPC Social Media Social Marketing Clickthrough 28

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. The clients who work from the outside in, tend to see much better results when focused on demand generation/opportunity creation as opposed to traditional lead generation. Augmented Reality For B2B Marketing in 2011?"

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Online Marketing Institute

DECEMBER 23, 2010

Just as you would measure cost/sale between lead gen channels like paid search and B2B hubs, you should also measure it within your paid search program in order to increase ROI. Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. Is your blog optimized for lead gen?

Optimization 28

Optimization Conversion Lead Gen Banners 28

Convince & Convert

AUGUST 25, 2011

If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. If you own or manage an advertising, marketing, or PR firm with 100 employees or fewer, you REALLY need to go BOLO 2011. Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA.

Social Media 127

Social Media Media Blogger Co-Registration 127

Hubspot

NOVEMBER 17, 2011

The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ". Why Online Lead Gen Is More Profitable. Source: Hinge Research Institute.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

SnapApp

MARCH 8, 2012

But building a Facebook Marketing strategy focused solely on Likes is sooo 2011 - especially because ~88% of fans will never return to your page. Including a lead gen form and email opt-in (for example) within your app is an effective way to drive acquisition on page & leads can be posted to your CRM or email system in real-time.

Lead Scoring 54

Lead Scoring Lead Ranking Facebook Ad Frequency 54

Hubspot

MARCH 26, 2012

Social media lead generation has been notoriously challenging for B2B companies. Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media.

Social Media 28

Social Media Sales Qualified Leads Generation Paid Search Agency 28

Hubspot

AUGUST 31, 2011

That’s the thing -- due to smaller budgets, trimmed manpower, and time contraints, many marketers have just looked for a quick fix to their lackluster lead gen performance. For more information on optimizing your B2B marketing funnel, visit MarketingSherpa B2B Summit 2011. Image credit: Oliver Le Moal.

Top of Funnel 28

Top of Funnel Optimization B2B Thought Leadership B2B 28

Marketing Insider Group

OCTOBER 12, 2010

Granted, there are some unscrupulous appointment setting vendors out there, but I can find you just as many unscrupulous qualified lead gen vendors. I see value in both qualified lead generation and appointment setting. And having a balanced mix is so important to lead gen overall. Great discussion and thanks!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

B2B Digital Marketer

SEPTEMBER 29, 2020

Upon her return to the Netherlands in 2011, she started her own company in Den Bosch. We had this clients back then, and then I moved back to the Netherlands in 2011 with the, like this pile of knowledge packed on my, then I entered the Netherlands and like I was ahead of the game. They are now taken over by methods.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Hubspot

AUGUST 30, 2011

Fantasy: Blogging occasionally has the same impact on traffic & lead gen as blogging constantly. Fact: Businesses that blog at least 20 times/month generate 5x more traffic & 4x more leads. Fact: 54% of companies increased their investments in social media & blogs in 2011. Tweet This ). Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

KoMarketing Associates

JANUARY 18, 2018

55% Use Lead Gen/Nurturing to Measure Content Marketing Success. and Ascend2 , lead generation/nurturing was considered the most useful metric for measuring content marketing initiative. B2B marketers became more efficient at developing content and increased focus on strategy development. In a report by Publicity.ai

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

markempa

APRIL 15, 2013

“Focusing on helping our channel partners close deals gave us more empathy to their needs, and therefore, we were able to create lead gen content that became more relatable and more effective.”. Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I.

Top of Funnel 120

Top of Funnel Paid Search Agency Sales Cycle Companies 120

KoMarketing Associates

MAY 7, 2019

It’s lead qualification. And that’s why lead qualification has become a core part of any good lead generation program, whether you’re doing ppc lead generation or any other kind of lead gen. Lead Qualification is Lead Generation 2.0. But it does reshape them.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

Contently

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. At the end of the course, they included an optional exam.

Course 136

Course Lead Generation Leads Lead 136

KoMarketing Associates

MAY 7, 2019

It’s lead qualification. And that’s why lead qualification has become a core part of any good lead generation program, whether you’re doing ppc lead generation or any other kind of lead gen. Lead Qualification is Lead Generation 2.0. But it does reshape them.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. With the rise of tablet and e-reader popularity, ebooks are only growing in popularity.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Contently

OCTOBER 15, 2020

Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out. They wanted to create an educational program on inbound marketing for HubSpot customers.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

NuSpark Consulting

MAY 19, 2012

In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. That gets audiences to your website, and that means potential for website engagement and lead generation. Lead Gen Content. Original content also includes your blog posts.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Contently

OCTOBER 15, 2021

Educational Courses Are Lead Gen Machines. Way back in 2011, some employees at HubSpot had an idea. Start simple with a calculator or outcome quiz that your audience can use to discover something about themselves. Add value by guiding the user toward a solution like a relevant resource, case study, or product page.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Industrial Marketing Today

JUNE 4, 2011

Various studies and my own experiences with industrial clients show that filling the top of the lead-gen funnel is still the number one goal. A study of over 1,400 small and mid-sized businesses found that marketers with blogs generated 67% more leads. Source: HubSpot , The 2011 State of Inbound Marketing).

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Unbounce

OCTOBER 8, 2019

In 2011, Expedia made a change to their checkout form that increased profits by $12 million. Focus on the possibility of a lost sale due to friction instead of focusing on filling up your lead gen list. Provide online chat and phone support. Include a checkout progress bar. Include exit-intent popups. Rule #1: Avoid long forms.

Conversion Rate 111

Conversion Rate eCommerce Rules Conversion 111