Dynamic Search Ads: Bridging the PPC and SEO Gap
EMagine B2B Blog
MARCH 21, 2019
Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. All an advertiser has to do is specify which pages should have traffic sent to them and provide the copy to be displayed under the custom headline for each landing page. What are Dynamic Search Ads? Sounds Great! No, don’t do that!
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