Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Featured snippets appear on page one of Google and often describe a difficult or technical concept in a simplistic way.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. ”, the company did not appear on the first 10-20 search results pages. But when I spoke to the head of advertising, I learned that they spent a large amount of money each year on campaign landing pages.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Hubspot

JUNE 3, 2020

Evaluate your ad compared to your landing page. When this happens, it's time to look at your ads and see if your landing page follows through on expectations. For example, if an ad markets a "Free CMS," but your landing page is focused on an inbound marketing certification, there's going to be a disconnect.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Hubspot

JANUARY 25, 2011

Your landing page should have one simple purpose: Get someone excited enough about your offer so that they're willing to hand over their information. Download our Guide to Effective Landing Pages" ). Download our Guide to Effective Landing Pages and Learn How to Increase Conversions by over 10%").

Landing Pages 28

Landing Pages CAN-SPAM Budget Programs Click Rate 28

ClearVoice

AUGUST 13, 2021

Bottom Google ads are search engine results page (SERP) snippets that appear at the bottom of the search results page, underneath organic search results. Bottom Google ads are search engine results page (SERP) snippets that appear at the bottom of the search results page, underneath organic search results.

Google 52

Google Ads SERP Landing Pages 52

Hubspot

JUNE 2, 2011

We talk a lot about how personalized and customized landing pages are essential if you want to get the best conversion rates. Our more than 650 targeted landing pages get an average visitor-to-lead conversion rate of 35.62%. So what is the consensus on the effectiveness of dedicated landing pages ?

Landing Pages 28

Landing Pages Effectiveness Advertising Benchmark Conversion Rate 28

Hubspot

APRIL 19, 2012

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Crimson Marketing

OCTOBER 8, 2013

Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. 70% increase in visits to video sites since 2011. Your Website. Take your fill. News Articles . Case Studies.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

B2B Marketing Traction

DECEMBER 7, 2012

Ideally, you would use a QR code to quickly connect your audience to a landing page on your site with a special offer. The problem that I’ve seen in B2B marketing is that the QR codes often link to a Home page instead of the page with specific product or service information.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

NuSpark Consulting

MARCH 17, 2012

The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com. The State of Content Marketing, Outbrain.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. On-page SEO: Technical elements. On-page SEO: Content quality. How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Customer Experience Matrix

JULY 15, 2013

But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

ATAK Interactive

MARCH 7, 2017

A 2015 Google report found that searches containing the words “near me” have increased 34 times since 2011. If your business operates multiple locations, it would behoove you to give each location its own page with a unique, location-specific URL. In response, searches are becoming more geo-specific. Location Based URLs. Hanz de Fuko.

Design 114

Design Business Display Advertising Funnels 114

KoMarketing Associates

FEBRUARY 21, 2012

Year : 2011. By : Lee LeFever with CommonCraft & Search Engine Land. Tips for Getting your Website Pages Indexed Faster. Attributes of On-Page Site Optimization. Basic Steps for Off-Page Site Optimization. How to Confirm Your Pages Are Indexed with Google. Year : 2011. Year : 2011.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". Appendix A: Update count sources.

Google 69

Google Verticals Click Rate Eye-Tracking 69

nDash

FEBRUARY 23, 2022

Whether it was explaining to a fisherman where to look to land that huge trout they’ve been after, or explaining to an aquarium client how to grow the best coral, or even just helping a coworker have a great first experience snowboarding, gaining and sharing knowledge was where I really found joy. It’s great to be here on nDash!

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). The tracking code for these pages should be either added or updated to match the remainder of your website.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). The tracking code for these pages should be either added or updated to match the remainder of your website.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

SEPTEMBER 25, 2013

Danny Sullivan of Search Engine Land confirmed this shift with Google, as discussed in the recent article on SEL this week and highlighted in news coverage on our site as well. Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I profiled them in a February 2011 post.) The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

ClearVoice

MARCH 7, 2020

Clickbait – Clickbait is a catching or intriguing headline for an article that is intended to drive website clicks, but has no actual relevance to the content on the landing page. . Snapchat – Launched in 2011, Snapchat is a mobile app used for photo, video, and message sharing.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Optinmonster

MAY 10, 2023

SeedProd is the best drag-and-drop page builder for WordPress, and it comes with custom WooCommerce blocks. Simply drag the product block and drop it onto your page. You can even create a custom WooCommerce checkout page with a showcase of best-selling products. This is a great way to increase your average order value.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

KoMarketing Associates

FEBRUARY 9, 2015

According to Google guidelines, the search engine uses only the visible content of the web page to determine its language. Multilingual Web Page SEO Best Practices for Google. Keep the content for each language on separate web addresses / don’t mix languages on the web page. Multilingual Web Pages Across Regional Websites.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

Customer Experience Matrix

MARCH 2, 2015

Email and landing pages are still native to the product but the vendor has added tools to import, edit, and reuse HTML from external Web sites and email systems. AutoPilot was founded in 2011 and introduced the first version of its system in 2013. So you might consider AutoPilot as part of a complete CDP package.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Hubspot

DECEMBER 11, 2020

But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant "Subscribe to our email" CTA popped up -- completely interrupting my experience. When creating marketing content like landing pages, web experiences, or other visuals, ethical graphic designers consider a handful of guidelines.

Ethics 100

Ethics Design Guidelines Amazon 100

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. Testing market interest can be as easy as setting up a landing page and picking up the phone to see if a target demographic would purchase a product or service (again, assuming you’ve done your homework on customer needs). Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

Hubspot

JANUARY 6, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic. This should not be a surprise since with emails you want people to click to your landing pages or website. What will you concentrate on during 2011?

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28

Hubspot

JANUARY 4, 2011

Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. This lead generating and nurturing cycle relies on every piece of the marketing puzzle working to its fullest.

Email Marketing 28

Email Marketing Inbound Marketing Landing Pages Case Study 28

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. Home is the first place that someone lands on when they open up YouTube and is one of the top traffic sources for most channels. Below are a few tips from YouTube on optimizing your video to show up on someone’s Home page: Pretend you’re a new viewer to your channel and objectively review your videos.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

EMagine B2B Blog

MARCH 21, 2019

Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. All an advertiser has to do is specify which pages should have traffic sent to them and provide the copy to be displayed under the custom headline for each landing page. What are Dynamic Search Ads? Sounds Great! No, don’t do that!

PPC 96

PPC SEO Ads Lead Scoring 96

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Build on owned (not borrowed) land. Double-down on top-performing topic angles, and retarget people who’ve actually visited a conversion page with related content. Focus on what you can control.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. This is comparable to standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

RebelMouse

AUGUST 25, 2022

Sourced from Search Engine Land. However, it will take months for Google’s classifier, the AI feature that determines which content on the web is deemed “helpful,” to validate every page on the web that’s eligible for this update. u201d — Aleyda Solis ud83cuddfaud83cudde6 (@Aleyda Solis ud83cuddfaud83cudde6) 1660859703.

CMS Development 95

CMS Development Content Classified Ads Eye-Tracking 95

Customer Experience Matrix

MARCH 13, 2014

I recently caught up with the folks at Teradata, which had its own marketing automation system for a decade before it acquired Aprimo marketing automation in 2011 and added Munich-based email vendor eCircle in 2012. responsive design").

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Unbounce

JULY 30, 2019

With that in mind, Unbounce has teamed up with a few heavy-hitters of marketing to give you the rundown on how you can start with your holiday campaigns and landing pages today. (So, Also, if you’re reading this in November and short on time, using a drag-and-drop builder like Unbounce makes pages faster to pull off.).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

markempa

AUGUST 19, 2012

This is why Baggott advises that every social media post links back to a landing page. Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. MarketingSherpa 2011 Social Marketing Benchmark Report. Share Links. Customize Links.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. If you’re a complex product, you’re going to get much of your leads from landing pages, and that’s pay-per-click or other media tactics that attract audiences to sign-up or download.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100