Stopping the Internet's rush to judgment on everything

Biznology

With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week. Internet Marketing Facebook Google search Search Engines Social networkImage via CrunchBase. by Frank Reed. So you know, this is not a review of Google+. I am experimenting with it but have not done nearly enough with it to form a credible opinion.

Hi, my name is Frank and I am an Internet marketer

Biznology

In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. Internet Marketing Business Internet marketing Marketing and Advertising Small businessImage via Wikipedia. by Frank Reed. It's an interesting crowd that is obviously not used to being around actual people very often.

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Does the Internet allow more differentiation?

Biznology

But how does the Internet changes the way marketers discuss differentiation? Does the Internet allow more differentiation? Internet Marketing Monthly Newsletter Advertising Business Customer Internet Marketing Market Marketing and Advertising Product differentiationImage by elvinj via Flickr. If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about.

B2B Marketing 2011 Year In Review

Marketing Insider Group

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. But for those of you who cannot make it, here is my list of the biggest 2011 B2B Marketing lessons and what I thought was the biggest surprise…. What Did We Learn In 2011? Hey B2B marketers!

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Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. But whether you’re considering privacy issues, QR codes, Augmented Reality or even 3D, here I will outline the Mobile Marketing top 10 trends in Mobile Marketing for 2011. MMA’s top ten for 2011. Will the dream of the electronic wallet finally become a reality in 2011?

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The Internet Generation Gap Is Real and Quite Interesting

Biznology

We represent two very different age groups on the Internet spectrum and the experience opened my eyes to a few things that I thought would be good for all of us to think about. Internet Marketing Social Media Marketing internet internet marketingImage by ChrisK4u via Flickr. by Frank Reed.

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    I heard the same degree of skepticism when the Internet first came into play in the mid-‘90’s.    The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases. 

Does Internet Marketing need a business case?

Biznology

And you can put together business cases for Internet marketing projects, but there is another way, too. Internet Marketing Monthly Newsletter Business MarketingImage by doug88888 via Flickr. Don't give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I used to work for IBM, which is one of those places in love with justifications for how you spend money before you drop a dime.

Deciding What Really Matters In Internet Marketing

Biznology

The news is unusually slow at the moment as it pertains to the world of Internet marketing. Internet Marketing Google Internet marketing MarketingImage by twicepix via Flickr. by Frank Reed. We know that AT&T has purchased T-Mobile for $39 billion, but as marketers our concern is with Android vs. Apple platforms--the wireless carrier who provides the signal isn't that important.

Internet Marketing Grinders Are Winners

Biznology

This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). Internet Marketing Internet marketingImage via Wikipedia. by Frank Reed. First of all, for you folks in New England that refer to a sub or a hoagy as a "grinder," this is not about that.

Local Internet Marketing Is Too Complex

Biznology

No wonder local Internet marketing is a mystery to many SMB's and even much larger businesses and organizations. Local marketing Google Places Internet marketingImage by DavidErickson via Flickr. by Frank Reed. Setting aside the fact that there are so many different channels, sites, directories etc that need to be considered, there is a new (and somewhat unfortunate) aspect that is creeping into the picture: complexity.

Internet marketing is all relative

Biznology

So is Internet marketing. Business Internet marketing MarketingImage by alancleaver_2000 via Flickr. As I write this, I am in a cab in my way to a speaking event for the New Jersey Advertising Club in central New Jersey. I wasn't planning to take a cab--I had my train ticket and was all ready to go, but the trains were canceled. So I had to scramble to figure out how to make the event on time, stressing over whether all the attendees would show up to no speaker.

What's the most important marketing skill for 2011?

Biznology

Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? Internet Marketing business internetmarketing payperclick payperclickadvertising promotion searchengineoptimizationImage by Getty Images via @daylife. by Tim Peter. Is it social media marketing? Search engine optimization? Pay-per-click advertising? Video optimization? Mobile marketing? Well, would you believe me if I said, "None of the above"? None of them.

Mr. Executive: What Are You Really Saying About Internet Marketing?

Biznology

Part of what I do for a living is educate business people from the rank and file up through the C-level in organizations regarding Internet and social media monitoring. What I find fascinating is the resistance that many VPs, EVPs and C-level types put up with regard to them actually learning something about the Internet space. Do you know enough about the Internet space to recognize trouble if you saw it? Image by Getty Images via @daylife.

I am thankful for the Internet industry

Biznology

On the professional side there is a lot I am thankful for and much of that thankfulness comes from general things that we all as Internet industry denizens can share in being thankful for. Here goes my Internet industry “I am thankful for” list. Let’s put it this way, if you think the economy is bad WITH Google, imagine what kind of shape we would be in if much of the Internet culture that Google enables didn’t exist. Image via Wikipedia.

Hey Internet Industry! Enough Already!

Biznology

Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. So that’s what is going on in the Internet space as of late. Internet Marketing Andrew Mason AOL Huffington Post Michael Arrington TechCrunch Tim ArmstrongImage via CrunchBase.

Local Internet Marketing with Google Places

Biznology

If you want to find out more, then check out the recording for our Biznology Webinar given by Frank Reed, " Local Internet Marketing with Google Places.". Local marketing Business Frank Reed Google Google Places Internet marketing Local search (Internet) searchImage by warrantedarrest via Flickr. You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog.

Internet Industry Assumptions Can Be Dangerous for SMB’s

Biznology

I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. They obviously have a technology angle to their business or at least personally since they are getting information from an Internet personality. Those of us in the Internet industry are, of course, much more likely to use just about everything that comes down the pike to some degree or another. Image via Wikipedia.

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12 Internet Trends You Need To Know From Mary Meeker

Marketing Insider Group

In 3 years, China added more internet users than exist in the U.S. This combination of mobile and access to the internet is changing the world. And here you can view Mary’s presentation in Slideshare: KPCB Internet Trends (2011). Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins.

Are Local Websites Like the Internet’s Old Gray Mare?

Biznology

Websites age in Internet years – You know that one human year is the same as seven dog years, right? Well, the same basic principle applies regarding things aging on the Internet. Be active elsewhere on the Internet – If your website isn’t going to be your “go to” guy, then you need to actually go to where the people are. Internet Marketing Local MarketingImage by Kerri-Jo via Flickr. You know that I talk a lot about local marketing.

The Internet killed the "One-Day Story"

Biznology

Unfortunately, the Internet has forever ended the technique of letting the storm blow over. Internet Marketing Public Relations Social Media Marketing publicrelations socialmediaImage via Wikipedia. Yesterday, I wrote about how NBC has handled Keith Olbermann's departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations.

Internet Marketing Industry: Rumors and Rumors of Rumors

Biznology

Not the Internet and social media marketing industry, though. So how does this all impact us as Internet marketers? Imagine what might happen in your job if you truly committed yourself to the here and now of the Internet space instead of looking off into the future like the rest of these people? Internet Marketing Social Media Marketing Facebook Foursquare Gowalla Location-based service RumorImage via CrunchBase. I will not rant. I will not rant. I will not rant.

The Internet industry sounds like Charlie Brown's teacher

Biznology

So how does this relate to Internet marketing, you ask? Internet Marketing Business Internet marketing Marketing and Advertising TwitterImage via Wikipedia. by Frank Reed. Do you remember Charlie Brown's teacher from the classic Peanuts TV show of a better age gone by? Take a listen to Charlie Brown's teacher's voice (just hit the back button in your browser after listening) and see if this jogs your memory.

B2B Marketing Predictions For 2011

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 18, 2010 16 Subscribe B2B Marketing Predictions For 2011 Share Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate.

We are in real need of clean air in Internet marketing

Biznology

Since I hail from North Carolina, the home of NASCAR, I am taking liberties and simply applying the term to the Internet marketing industry. Internet Marketing Business Internet marketing Marketing Marketing and Advertising Search engine optimizationImage via Wikipedia. by Frank Reed. Have you ever heard the expression in business saying that things won't be able to change until we have "clean air"? It's an expression that comes from racing.

The Internet Industry Races Forward and Leaves Opportunity in the Dust

Biznology

That point, however, is being lost in today's rush to create the next greatest thing in the Internet space. It's simply because too many people are being left at the curb by the Internet industry. SMB's, certain industry verticals and many others are being told that if they are not willing to drink from the fire hose of Internet progress then they are going to lose. few will see the real benefit of what the Internet truly has to offer for business.

Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. Your blind spot is there. The problem is, you only see how people respond to your content and your offers. You only see what is happening on your own properties.

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My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. This is the Internet , an efficient platform allowing easy access to what’s called the network effect : the value of your social network is dependent on the number of others using it.

Can Barnes and Noble engage Borders customers?

Biznology

” And that was back in January 2011. on September 26, 2011. visit [link] by November 2, 2011 to do so. Should you choose not to opt-out by November 2, 2011, be assured your. e-Commerce Internet Marketing Offline Marketing Barnes & Noble Borders email marketingImage by markhillary via Flickr.

Can Barnes and Noble engage Borders customers?

Biznology

” And that was back in January 2011. on September 26, 2011. visit [link] by November 2, 2011 to do so. Should you choose not to opt-out by November 2, 2011, be assured your. e-Commerce Internet Marketing Offline Marketing Barnes & Noble Borders email marketingImage by markhillary via Flickr.

Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. Your blind spot is there. The problem is, you only see how people respond to your content and your offers. You only see what is happening on your own properties.

Spot 100

Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. Your blind spot is there. The problem is, you only see how people respond to your content and your [.]. Demand Generation B2B marketing lead management lead nurturing lead scoring marketing automation

Spot 100

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

2011 Search Engine Ranking Factors by SEOmoz Rand Fishkin (again) uses a series of graphics to illustrate the key SEO ranking factors based on research, as well as another graphic on the future of search which attempts to predict which ranking factors are likely to become more or less important in the coming year. Virtually everything you do on the Internet with your website can impact SEO today.”

10 New Google Algorithm Changes Announced

Industrial Marketing Today

What this means to industrial marketers: Forget about posting the same article all over the Internet to get inbound links. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly.

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How SEO can Help You Win More Customers and Make More Revenue

Tomorrow People

He said that growing companies can go global in several weeks, simply by exploiting the power of the internet ( Source: The Daily Telegraph ). So if the internet does indeed offer so much scope for development why are so many companies still missing out? After all, some 65% of UK companies are spending more than £5,000 on SEO marketing each year ( Source: UK SEM Benchmark Report 2011 ). What are Britain’s businesses missing when it comes to SEO?

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Google+ Finally Launches Business Pages

Tomorrow People

Download this free eBook on How to Get Discovered on the Internet The day we've all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. While Pages have only been released to a select few businesses, Google+ indicates that organizations will be able to create their own pages at [link]. Visit Tomorrow People's Google+ Page and add it to your Circles here! ).

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Inside a Social Media News Release

Biznology

Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Abraham Harrison cluetrain manifesto HTML Press release quicklink smnr social media southern manitoba railway Web pageImage via CrunchBase.

Zoober - Inbound Marketing Methodology to Outflank Your Competition

Tomorrow People

Who wouldn’t want to listen when 78% of web users go to the internet first when they’re thinking of buying a product or service? Staying ahead is what business is all about. But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? What’s actually involved with this innovative and proven approach to outflanking the competition?

The art of writing the perfect blogger pitch

Biznology

Internet Marketing Public Relations Social Media Marketing abraham Abraham Harrison Blog blogger outreach blogger pitch chris abraham dc comics Domain name homelessness howto message model message modeling miriam multimedia release pr pitch email smnr social media news release social media release the medium is the message (phrase) United StatesImage by Sean MacEntee via Flickr.

B2B Marketing Events Around The World - May 2011

MLT Creative

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more. May 20-22 , SheCon’s 2011 New Media Expo Ft. The changing nature of our industry propels us to stay on top of the latest trends.