Dynamic Search Ads: Bridging the PPC and SEO Gap
EMagine B2B Blog
MARCH 21, 2019
Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. DKI let Google automatically insert a searcher’s query into the ad’s headline. Examples of Dynamic Keyword Insertion in Ads. What are Dynamic Search Ads? To understand Dynamic Search Ads, you’ll need to know a bit of Google Ads history.
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