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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Why did we do it, you ask? Three words: Batch. Trust us or die. RIP PAY PER CLICK.

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Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

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An Introduction To The Content Marketing Sphere

Only B2B

Inbound Vs Outbound Marketing. What is Inbound Marketing? . Inbound marketing is when you shoot the content to the interested audience, or to a person who is searching for a similar product or services. Digital marketing has introduced a brand-new face of inbound marketing.

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5 Benefits of Educating Prospects With Free Content

Hubspot

When it comes to inbound marketing, the old adage, "Why buy the cow if the milk is free?" Free content drives traffic. Creating content is a fantastic way to get found online and increase various types of traffic to your website. Benefits of Educating Prospects with Free Content. doesn't seem to ring true.

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2011 Revenue Goals: How Much Traffic Do You Need to Succeed?

Hubspot

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. Full disclosure, what I’m discussing is my boyfriend’s business as he embarks on his own inbound marketing journey.

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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

For example, if an ad markets a "Free CMS," but your landing page is focused on an inbound marketing certification, there's going to be a disconnect. Conversion rate is just as important as click-through rate -– you don’t want to pay for tons of clicks and traffic if none of that traffic ends up taking a meaningful action.

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