The Most Effective Search Engine Marketing Strategy
NOVEMBER 21, 2011
The popularity of SEO as a business marketing activity is no surprise. Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. Yet undertaking it in conjunction with inbound marketing resources makes it much more lucrative.