Hubspot
NOVEMBER 17, 2011
Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms.
Marketing Insider Group
MAY 12, 2010
Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?
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Hubspot
APRIL 8, 2011
Companies were beginning to see that content marketing, social media outreach and online lead generation could yield a high ROI. They were a content vehicle critical to improving search rankings, traffic and gaining inbound links. ” A Bright Future for Inbound Agencies. Connect with HubSpot :
Hubspot
AUGUST 18, 2011
The problem with using outbound marketing as a primary strategy today is that it is becoming less and less effective while remaining ever so expensive. Luckily for us, inbound marketing was born and has become the next best thing since sliced bread (If you’re a marketer or sales professional, I hope you’d agree!).
Industrial Marketing Today
DECEMBER 17, 2010
A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. With 2011 right around the corner, this is a good time to finalize your website redesign plans in order to find the right prospects and begin filling your sales pipeline. See Marketing Automation vs. Inbound Marketing.
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