5 Common Landing Page Mistakes

Hubspot

Your landing page should have one simple purpose: Get someone excited enough about your offer so that they're willing to hand over their information. Download our Guide to Effective Landing Pages" ). I've seen many landing pages that miss one of these three key details.

5-Step Guide to Optimizing Landing Pages

Hubspot

The most effective way to boost lead generation is to improve the performance of your landing pages. In fact, the folks at MECLABS came up with a formula to create top-performing landing pages. Free Chapter: Key Components of Landing Page Optimization Strategy.

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3 Secrets to Optimizing Landing Page Copy

Hubspot

I recently attended MECLAB’s Landing Page Optimization Summit where Dr. Flint McGlaughlin presented his research to a sold-out audience. When a visitor arrives on your page, you have only a short period of time to convince them not to press the "Back" button on their browser.

3 Live Landing Page Optimization Lessons

Hubspot

Do you plan on optimizing your landing pages for higher conversion? Earlier this month, HubSpot attended MarketingSherpa’s Landing Page Optimization Summit , where we immersed ourselves in great learning and networking opportunities. Connect with HubSpot

9 Must-Haves for the Perfect Landing Page

Hubspot

Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. In fact, landing pages have a 5-15% conversion rate on average. Yet they are often overshadowed by a homepage or other product pages.

The Ultimate Cheat Sheet for Creating Awesome Landing Pages

Hubspot

Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? Does the anatomy of your landing pages include all of the following crucial elements?

8 Ways to Instantly Improve Landing Page Quality

Hubspot

When it comes to landing pages , instant improvement is the latter. You and your landing pages must do a number of things right in order to successfully convert visitors into leads. The first part -- attracting visitors to your page -- is a challenge in itself.

7 Major Landing Page Mistakes to Stop Making Today

Hubspot

You know that using landing pages is a crucial part of effective lead generation. Here are 7 common mistakes that could be keeping your landing page conversion rates from reaching their true potential. 7 Common Landing Page Mistakes. Connect with HubSpot

30 Key Terms in Landing Page Creation & Optimization [Glossary]

Hubspot

Landing pages play a critical role in lead generation. So what makes a landing page successful? ” As proud sponsors of this conference, HubSpot will keep sharing the lessons we learn with our audience. Layout – How the landing page is designed.

10 Easy Ways to Improve Landing Page Conversions

Hubspot

We’ve put together a compelling list of ways you can improve your landing pages and conversions. Landing page headlines and ad copy should match. Google AdWords determines cost-per-click in part based on the quality of your landing page.

5 Foolproof Ways to Prevent Landing Page Abandonment

Hubspot

the first step is to convert those visitors into leads, and landing pages are an efficient, low cost way to get that done. But if you're noticing that some of your landing pages perform better than others, there are some logical explanations behind your underperformers.

3 Unique Ways to Gain Trust on Landing Pages

Hubspot

Reducing the amount of friction and anxiety on the mind of your landing page visitors is critical to convincing them in taking the action you want and converting on your offer. What are some ways that you establish trust and credibility on your landing pages?

How to Diagnose and Heal a Poorly Converting Landing Page

Hubspot

Is your landing page feeling a little under the weather? With a little bit of TLC and a few quick fixes, you can nurse your landing page back to health and turn that ailing page into a conversion-optimized, lead generating machine. Connect with HubSpot

How Non-Techies Can Succeed With Landing Page Testing

Hubspot

Ideally, it should be something that every marketer uses to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to pump up lead gen. Page Layout. Play around with the overall layout of your page.

10 Quick Fixes to Build Killer Landing Pages

Hubspot

The landing page is the single most important part of your online marketing efforts. Without a good landing page , all of the time and effort you spent driving traffic to your website will be wasted since your site isn’t driving leads. Always test your landing pages.

How to Qualify New Leads Through Landing Pages

Hubspot

One important factor that gets lost in this discussion of how many form fields to use on a landing page is the quality of leads that you’re generating from that page. Free Webinar: Optimizing 60 Landing Pages in 60 Minutes. Connect with HubSpot

HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

How to Set up a Facebook Custom iFrame Landing Page Application

Hubspot

In order for this to work you must update your Facebook Fan Page to the newest settings. Set Up Your iFrame Page on Your Own Server. Set Up Your Canvas URL in the Facebook Integration Page. Setting Tab URL (Still in Facebook Intregration Page). Connect with HubSpot

Inbound Marketing Analytics 101

The Effective Marketer

HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. Your Website & Landing Pages. The benefits of analyzing your marketing performance according to HubSpot are: 1. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why.

5 Ways to Analyze Landing Page Data to Generate More Leads

Hubspot

Ever wonder how a landing page you created months ago is performing today? Start tracking the long tail value of your landing pages! 5 Ways to Use Landing Page Analytics to Generate More Leads. How is a specific landing page performing ten months later?

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust

Hubspot

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.

How to Maximize PPC Campaigns and Optimize Landing Pages with @JoannaLord [@InboundNow #13]

Hubspot

Landing page best practices. Billy Mcdonald, a consultant here at HubSpot, asks "What are Joanna's thoughts on ad positioning? Landing Pages - Keep it Simple Stupid! Joanna suggest keeping your landing page as simple as possible! Connect with HubSpot

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact? The Best Facebook Page Strategies and the Pages That Use Them by Inside Facebook.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.)

SMB 206

Six Ways to Search-Optimize a Blog

Webbiquity

investor pages, and “Contact Us” is almost always a top-level link even though this page has no search value). Of course you can add these sharing buttons to a standard company website as well, but readers are far more likely to share useful blog content than ordinary vendor web pages ; while 60% of all social postings link to published content (news sites or blogs), just 4% link to corporate website content.

Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

Source: HubSpot ). Business blogs help marketers generate more sales leads by: Rapidly growing the number of pages indexed by Google and other search engines. It is easier and quicker to get your blog posts indexed than adding more Web pages. Happy New Year!

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

if your goal is just to get visitors to call an 800 number to learn more—not to have them browse your site), how to determine bounce rate by page, and what steps to take to reduce bounce rate and make your site “stickier.” The measurability of the web can be a double-edged sword.

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine.

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine.

New Chart: Most Effective Email Marketing Objectives for 2011

Hubspot

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic. This should not be a surprise since with emails you want people to click to your landing pages or website.

New Chart: Biggest Challenges Facing Email Marketing in 2011

Hubspot

Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. Connect with HubSpot

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring.

Enter HubSpot’s Marketing Library Sweepstakes Today!

Hubspot

Hey HubSpot, what’s all the hype about this Marketing Library Sweepstakes you’re having? Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash. Connect with HubSpot

4 Event Marketing Lessons From @HubSpot's Dreamforce Strategy #DF11

Hubspot

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." HubSpot sent approximately 20 of our inbound marketing consultants who -- when not at Dreamforce -- teach our customers how to do inbound marketing using HubSpot every day.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. 8 Ways to Not Get ReTweeted by HubSpot Blog.

The Science of Creating Demand, Upon Demand, When Demand is Needed

ViewPoint

I will leave the Science of Lead Generation tactics to David Zarrella, Social Media Scientist in his recent HubSpot Webinar. Created a single page business rules agreement between sales and marketing.

Demand 208

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

HubSpot had a remarkable presence at Dreamforce. View more presentations from HubSpot Internet Marketing. Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. And bestowed this magical power on all of the people all across the land.