Hubspot

APRIL 21, 2020

When it comes to inbound marketing, the old adage, "Why buy the cow if the milk is free?" This is extremely beneficial, since it expands the reach of your content and generates brand awareness beyond your direct network. Benefits of Educating Prospects with Free Content. doesn't seem to ring true.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Exo B2B

MAY 9, 2017

Snapchat was born in September 2011, in California. As B2B marketing professionals and social media specialists, we obviously had to write about it. Snapchat is the millennial generation’s favorite network! Compared to other networks (B2C usage), we can see that its audience is markedly different. ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. Full disclosure, what I’m discussing is my boyfriend’s business as he embarks on his own inbound marketing journey.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're funny, clever, and great for social sharing. They Make Great Social Media Fodder. For inbound marketers, content creation is a daily task.

Social Networks 74

Social Networks Viral Marketing Buzz Classified Ads 74

Hubspot

DECEMBER 18, 2013

As reported by Network for Good , a third of annual online giving will occur this month and 22% will occur the last two days of the year. In the spirit of the biggest and most exciting month for nonprofits, the HubSpot Nonprofit Program is excited to announce our first annual "Nonprofit of the Year" award nominations!

Hubspot 28

Hubspot Telemarketing Transparency Paid Search Agency 28

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Optimization 100

Optimization Banner Ads SEO Banners 100

accelerate agency

OCTOBER 14, 2021

The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. When it comes to Facebook, cloud experts are undecided as to whether or not it constitutes a SaaS social media site and messaging service.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. When it comes to Facebook, cloud experts are undecided as to whether or not it constitutes a SaaS social media site and messaging service. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. When the Oprah Winfrey Network (Oprah, you guys!) Not a huge legal firm.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

MAY 7, 2012

But those are all so 2011. What has 2012 delivered marketers in the way of awesome infographics? This post has rounded up the best of the best -- the ones that are chock full of information, excel at data visualization, and deliver brand new data to marketers. Take a look at our favorite marketing infographics so far in 2012!

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

Hubspot

AUGUST 10, 2011

With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language. Connect with HubSpot :

Facebook 28

Facebook Twitter Linkedin Social Networks 28

Hubspot

SEPTEMBER 23, 2011

And where inbound marketing is concerned, some of the key mobile data centers around how people are using their phones to access content and social media. Subscribers are also increasingly using social networks on their phones. indicated they used a social network on their mobile phone, up from 24.7%

Twitter 28

Twitter Social Networks Mobile Marketing Inbound Marketing 28

Hubspot

APRIL 5, 2011

We can largely thank the Internet for this, and the constant emergence of new marketing communications channels such as social networking and mobile. The way businesses market to and sell to potential buyers has changed. US internet spend 3x more minutes on blogs and social networks than on email 5.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Hubspot

JANUARY 4, 2012

Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. Any market research Google conducted likely told them that people didn't want yet another social network.

Google 28

Google Work Management Marketing Management Social Networks 28

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which -- if either -- are worth a marketer's time? HubSpot ) Tweet This Stat.

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. Connect with HubSpot :

Social Media 28

Social Media Statistics Social Marketing Media 28

Hubspot

MAY 19, 2011

It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. Social networks trail slightly behind at 89%, and sharing through blogs is a close third at 82%. And the latest data shared by eMarketer only confirms it.

Social Media 28

Social Media Media Emarketing Stats 28

Hubspot

OCTOBER 16, 2013

In 2011, the social medium''s traffic grew 40x in six months. Pew Research shows a 286% increase in Pinterest use between 2011-12. The answer is layered, but key to it was how deeply the company built social sharing into to the product. You may have content better suited to LinkedIn, Twitter, or another network.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. will give you the facts, research, and know-how to explain the benefits of business blogging to a tentative boss and debunk many of the common myths inbound marketing professionals are frequently faced with during these difficult conversations. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. If you are reading this article, you have found one of HubSpot's most valuable assets.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

MARCH 16, 2011

LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Now individuals are sharing content as themselves across blogs, social networks, and other platforms. Connect with HubSpot : Web 1.0 - Web 1.0

Rules 28

Rules Web 2.0 Skype Bandwidth 28

Hubspot

AUGUST 23, 2011

When Google's social network Google+ launched, its core differentiation was Circles, a way to share content with only a certain group -- or groups -- of your Google+ connections. In the next 24 hours, you are likely to come across way too many headlines discussing the battle between Google+ and Facebook around social media sharing.

Facebook 28

Facebook Google Social Networks Inbound Marketing 28

Hubspot

SEPTEMBER 14, 2011

This week, the media research firm Nielsen released its Q3 report on the state of social media. Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. 37% of consumers access their social media networks through their phone.

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

NOVEMBER 21, 2011

Early in 2011, Facebook launched the addition of Sponsored Stories to its advertising platform, and two months ago, the social network introduced the real-time Ticker to the Facebook sidebar. Leveraging the Power of Social Advertising. Connect with HubSpot : Have you experimented with Facebook's Sponsored Stories

Facebook 28

Facebook Paid Search Agency User-Generated Content Display 28

Hubspot

JANUARY 5, 2012

Look at inbound marketing. Something similar has happened with a little known social network called Path. A failure by social networking standards. These networks have made it easy and free to share whatever you want with whomever you want. Path did that for me in December 2011.

Social Media 28

Social Media Media Social Networks Inbound Marketing 28

Hubspot

JANUARY 11, 2011

The iPhone 4 on Verizon is essentially the same phone but on a different network type, CDMA. So what does this mean for marketers who want to reach prospects on mobile devices? Reports show that Verizon may sell as many as 13 million iPhones in 2011. Free Internet Marketing Kit. Download our internet marketing kit.

Mobile Marketing 28

Mobile Marketing Mobile Advertising Paid Search Agency Internet Marketing 28

Hubspot

JUNE 26, 2019

In conjunction with eBay, it implemented the Common Threads Initiative in late 2011 to help customers resell their highly durable Patagonia clothing online via Patagonia's website. Plus, it'll help you grow your network to reach your partners' customers, too. Want to learn more about how to run a contest on social media?

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Hubspot

AUGUST 30, 2011

Instead, we need to rely on cold, hard facts to guide is in the right direction toward inbound marketing success. That's why we've released our newest ebook to help you separate marketing fact from fantasy. Inbound Marketing. Social Media. Fantasy: Social networks are only for youngsters.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

OCTOBER 7, 2011

Paul is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency , and author of the upcoming Wiley book, The Marketing Agency Blueprint (December 2011). The Impact of Inbound Marketing. You cannot build digital marketing strategies and campaigns in silos. Connect with HubSpot :

Advertising Agencies 28

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 28

Hubspot

MARCH 21, 2012

Twitter, however, doesn’t offer a seamless way to see how your marketing is paying off. Closed-loop marketing is what you should be looking at to track the power of Twitter compared to your other channels, social media or not. Now there is a two-way communication between your marketing activities and sales results.

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Hubspot

NOVEMBER 24, 2011

As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Let's take a look!

Inbound Marketing 28

Inbound Marketing User-Generated Content Linkedin Twitter 28

Hubspot

JANUARY 17, 2011

You already target certain phrases through SEO and blogging; you have been investing in paid ads and have recently started monitoring social media for these mentions. Next comes a fundamental element in the evolution of inbound marketing—transcending the virtual space to reach your community in the physical space.

Small Business Marketing 28

Small Business Marketing Features Business Opt-out 28

Hubspot

MARCH 1, 2011

Because they definitely had that effect on marketing author and speaker David Meerman Scott. In January 2011, David was the keynote speaker at MarketingSherpa's Email Summit in Las Vegas. Coordination on Social Media. Are they able to blog about it and share it with their networks? Connect with HubSpot :

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. did I get everyone?)

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

JANUARY 15, 2013

In fact, Graph Search is powered by Microsoft Bing -- which makes sense, since Bing has also integrated Facebook into its own social search function, according to VentureBeat. So, what is Facebook's Graph Search, and how is it different from what's already out on the market? Social media helps give your business visibility.

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

Hubspot

FEBRUARY 8, 2012

In fact, in December 2011, the 1 millionth mobile app was pushed to market. Luckily, using inbound marketing, you can pull off a successful mobile app launch that costs more in time and planning than it does additional budget, and that will ensure your audience knows about your new mobile app and incites downloads.

Mobile Marketing 28

Mobile Marketing Paid Content Mobile Advertising Planning 28