Remove government
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5 Simple Steps to Ruin Marketing Automation

ANNUITAS

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

Modern Marketing is now a mainstream concept embraced by marketers across industries, functions and geographies, to ensure that the marketing function is more strategic, embraces data-driven decision-making, riven by data and insights, aligned with Sales and agile.

Planning 328
Insiders

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

Even in companies with a TAM in the many thousands, there are key accounts and current customers that can be segmented for ABM applications while leaving the remainder of the marketplace to the normal marketing automation applications. Number of State and Local Government Community Hospitals. Less than 50 beds. 50-250 beds.

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The yin and yang of martech

ClickZ

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Where is marketing technology (martech) going? marketers now spend more on marketing technology than on salaries for internal staff.

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What is marketing operations and who are MOPs professionals?

Martech

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. The model was further expanded to acknowledge the role of managers who oversee the breadth of marketing and marketing operations.

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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40
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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. which also owns a database marketing services agency called Blue Sheep. The Venn in BlueVenn The unified database process, a.k.a.