The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

Are you marketing to the federal, state or local government in the USA? Then you need to read this new book

Sales Lead Insights

If you are a business marketer looking for leads and sales from the federal, state or local government, this book is "must read.". The author, Mark Amtower, is the business-to-government (B2B) specialist that I turn to again and again when my clients need help with marketing and selling to the government.

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Into the Matrix: Revenue Performance Management at Dreamforce #DF11

Modern Marketing

This is how Revenue Performance Management was positioned during Eloqua’s Super Session with Involver and NetApp at Dreamforce 2011 this afternoon. Revenue Performance Management #DF11 cloud computing Dreamforce Dreamforce 2011 RPM sales and marketing alignment

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American Privacy 2011 – Empowering the Consumer


Have no doubt, there’s going to be more government regulation and there’s going to be more industry self-regulation. The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011.

PR Lesson from a Twitter Flap

Marketing Craftmanship

She has yet to learn basic diplomacy skills from her Youth in Government program. Emma Sullivan. emmakate988. Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot.

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Who Should Write Your Corporate Social Media Policy?


Fortunately for enterprises that have not drafted a policy, there are many examples online including lists from Social Media Governance , 123 Social Media and Dave Fleet. Social Media Marketing Dave Fleet herding cats herding lobsters social media best practices social media governance who should develop a corporate social media policy writing a social media policy YouTube network bandwidthWhen it comes to writing a social media policy , who should decide what goes into it?

B2B Marketing Events Around the World - February 2011

MLT Creative

February 2-4, Digital Marketing Forum 2011 Austin, TX: From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011.

The State Of The Union In B2B Marketing

Marketing Insider Group

political environment and B2B Marketing in 2011. nation: the economy, jobs, our role in the world and the role of government in our lives. I wish I could say “the state of our union is strong.&#

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Are You Feeling The Love In Social Media?

Marketing Insider Group

Some companies police actions through their social governance policy. Should brand governance kick in? My guidance: weigh the benefits of the employee expression vs. the risks of governance.

How To Overcome The 4 Main Challenges In B2B Content Marketing

Marketing Insider Group

Only through a centralized program can this be defined, governed and implemented. This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important?

The Powerful Effects of Social Media in Egypt


Individuals have used social media to increase government transparency and mobilize like-minded individuals. Secondly, social media increases government transparency and accountability. Guest post by Thomas Morrison.

The Marketing Forum: Integrating Social Media

Marketing Insider Group

I list common steps to social policy, governance and market approaches. As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media?

Lead Management: Let’s Formalize this Relationship


” In fact, only 31 percent indicated sales and marketing have created and are governed by a “complete” SLA framework. Today's guest blogger, Tony Jaros, is Senior Vice President of Research at SiriusDecisions.

New Response Databases - Valuable Resource for B2B Marketers?


Compiled files , gathered from directories, government records and other sources. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

Chief amongst these was a lack of profiling that caused many inquiries, whether government or utilities, end user or prospect, to be processed in a generic fashion. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways.

The “Social Media Certificate” – Smart Move or Scam?


It’s understandable why the purveyors offer them—unemployment is high, social media is a hot topic, the federal government is still willing to spend our great-great-grandchildren’s future taxes on questionable education grants today—but are such programs really a good idea for students?

10 Marketing Nightmares

Modern Marketing

A concrete data governance strategy paired with a process for tagging client accounts will help ensure customer records don’t get mixed up with prospect campaigns. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses.

8 Elements to Successfully Scaling Your Global Social Media Strategy

Modern Marketing

We created a center for governance, guidelines, training and tools that made it possible to replicate in 45 countries. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy.

How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

The survey predicts that 30% of employers will drop health care coverage for employees altogether, throwing them into the government-mandated health insurance pool of individuals without company coverage. McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media.

Case Study: How e.Republic Went from Awkward Conversations to Automation

Modern Marketing

e.Republic publishes Governing magazine. But the problem was e.Republic, a publisher of resources on the education and government industries, had outgrown its email marketing system.

Marketing Goes To Washington: How One Think-Tank Gets The Message Out

Modern Marketing

The nonprofit was awarded the Silver Medal for best personalization/segmentation at the MarketingSherpa 2011 Email Awards. It’s government affairs database, which contains more than 10,000 contacts, is completely segmented by role or job. by Jesse Noyes | Tweet this.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

I believe in accuracy, especially since large companies, governments, and individuals are creating action plans around the result sets we provide. Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana.

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Three reasons B2B marketers should care about sustainability


Many tenders issued to B2B suppliers, especially those from government, now include sustainability requirements as standard. In the latest in my series of interviews with today’s leading business thinkers I spoke with Thomas Jelley, Corporate Citizenship Manager at support services giant Sodexo. But why, you may wonder, is a B2B marketing research agency like Circle talking about sustainability. Isn’t that the preserve of a niche team within corporations and NGOs? . Well, no.

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Social business and the workforce: ROI, risk and reward


However, the reality in 2011 is that the internal use of social technologies in large enterprises across the globe still faces an interesting situation: while most large companies have already gone through some 2.0 Image via Wikipedia.

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Innovative Uses of QR Codes by the AEC Industry

Industrial Marketing Today

Municipalities and local governments are using QR codes. Small and large municipalities and local governments are using QR codes to better serve their citizens while dealing with shrinking budgets. began using the bar-code technology to help contractors and government workers access information on buildings. Architectural, Engineering and Construction (AEC) industry professionals have found innovative uses of QR (Quick Reference) codes in their daily work.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

Companies, governments, organizations and individuals are constantly putting more data online: Text, videos, audio files, animations, statistics, news reports, chatter on social networks.

“Unemployed Need Not Apply” is dumb


No, this isn’t a problem the government can solve. Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it.

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Book Review: The Power of Strategic Commitment


But the principals and guidance presented here apply to organizations of all sizes, and non-profit and government agencies as well as businesses. Many books fail to live up to what’s promised on their covers: exciting title, raving blurbs, boring content. But The Power of Strategic Commitment by Josh Leibner, Gershon Mader and Alan Weiss is just the opposite—it’s a vital and engaging guide to effective leadership, despite the yawn-inducing title.

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Marketing’s golden opportunity in innovation

Chris Koch

ITSMA’s social media research (free excerpt available) shows that marketing is responsible for monitoring social media and for training, governing, and supporting the organization in using social media. Innovation is becoming more external to companies and more social.

List of Brand-Side Corporate Social Strategists: Twitter Edition


Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

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Manufacturer Successfully Uses a B2C Online Marketing Tactic

Industrial Marketing Today

They may also qualify for additional rebates and credits from state and local governments. I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Some have even called B2B marketing obsolete in this day and age. Whether you agree or not is a topic for another day.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Greg Ferenstein cites a range of examples and research to show that banning access to social media sites—whether in schools, companies or done by national governments—is ineffective and ofter counterproductive. by Governing People. ** 5 Stars.

Casey Anthony, Communitainment and the Death of Democracy

Marketing Craftmanship

The Fourth Estate: As journalism goes, so goes democracy.

How do you know when you’ve reached the next level in social media?

Chris Koch

Basic social media governance has been established. I was thrilled to run a social media workshop this week with a large B2B technology and services provider (and ITSMA member). The great thing about the experience was that this company is already doing social media. In other words, I didn’t have to spend any time defending the honor of social media and explaining why they should be doing it. This was all about the how. But even the how was different.

Moving things vs. moving ideas


In fact, much of what we call governance consists of ensuring that information moves very slowly--if at all. Image by Getty Images via @daylife. by Aaron Kim.

The Ministry of Happiness


Forty years on David Cameron has picked up Kennedy’s idea and instructed government statisticians to begin measuring quality of life in psychological terms. . Government has many roles but its core goal is to ensure the happiness of citizens. That’s why governments should monitor Gross National Happiness (GNH) alongside Gross National Product (GNP). Companies, it struck me, are similar in some ways to governments.

[Video] Why You Can’t Afford To Ignore Millennials

Modern Marketing

by Jesse Noyes | Tweet this Millennials: a generation that remains a mystery to governments and businesses. Luckily, I ran into John Della Volpe yesterday at the 2011 Personal Democracy Forum in New York City. They like Facebook and the Twilight series right? Della Volpe, Director of Polling at the Harvard University Institute of Politics and Managing Director of SocialSphere. At Harvard he began deep research into the Millennial generation.

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