Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

EMagine B2B Blog

MARCH 5, 2019

Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. There are 100 different industry-specific schema types, here are examples of schema usage that apply to most every hospital website and/or center of excellence microsite: Hospital. Medical Specialty. Medical Cause.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Webbiquity

FEBRUARY 24, 2015

Cyrus Shepard presents “a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while producing richer content for your audience” in this graphical guide covering keyword research, keyword relationships (position, frequency, distance), internal links, semantic markup, page titles and more.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100