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Salesforce Field History Retention Policy: What It Means and Why You Should Care

InsightSquared

But starting this spring, Salesforce will start enforcing a policy that limits client access to their Field History data that is older than 18 months. By default, Salesforce captures history on certain standard Opportunity fields. We want to be able to track and preserve the data on custom fields to Opportunities as well.

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10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. Social media has leveled the playing field. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment. Hunters will go after new business while farmers will cultivate the customer base.

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Looking at AI’s rapid infusion into marketing automation platforms

Martech

Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. Native platform integrations were the original natural language for field mappings and workflows between the CRMs and marketing automation platforms.

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5 reasons why the martech landscape will reach its peak in 2024

Martech

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble.

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Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

Customer Experience Matrix

Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. It’s not just personalization, which simply plucks information from a database field, and it’s not segmentation, which uses rules to select different content objects within the campaign flow.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

The answer may come from the email marketing field. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. What is it?

Twitter 100
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MarTech’s GA4 experts to follow

Martech

LinkedIn: Jeff Sauer (11K followers) YouTube: @DataDrivenU (10K followers) X/Twitter: @jeffsauer and @jeffalytics (10K followers) Blog: Jeffalytics Krista Seiden Krista is a digital analytics consultant with an incredible background in the field. LinkedIn: KristaSeiden (12.8K