Convince & Convert

DECEMBER 27, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard.

Facebook 132

Facebook Sample Click Rate Promotion 132

ViewPoint

SEPTEMBER 26, 2011

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. LinkedIn is nine-to-five and Facebook is after-hours.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. Social media marketing.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Webbiquity

JUNE 13, 2012

More than half of my website traffic coming from mobile phones? Mobile browsing is unquestionably having an impact on website strategy, but the impact varies widely among different sectors based on a variety of factors. This is not a comprehensive study but is likely to be generally representative of B2B websites.

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry. Like this post?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Facebook recently released a list of its top 20 most-viewed posts. ” Carter’s team might praise and share a great New York Times story via Twitter or Facebook. One was deleted.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Marketing Insider Group

JULY 14, 2020

2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Websites Aren’t Brochures. Your website is your most important digital asset. If I look at their website traffic, it’s not looking good for them. They are failing.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Martech

MARCH 11, 2024

I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. Instead, we’ll now have to focus on earning the attention and interest of our prospects, so that they consume content on our own website / our own platforms. Good riddance. Verdict: No new tech needed 6.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Branding 81

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

SnapApp

JANUARY 31, 2012

Comcast Sportsnet Philadelphia created a home site and Facebook sweepstakes giving away a pair of 2011 Philadelphia Eagles season tickets. The campaign ran on the CSN Philadelphia Facebook page and website, as well as the Eagles official site. Over 9,000 leads. while collecting quality leads and driving rapid results.

Facebook 48

Facebook Lead Gen Opt-in Newsletter 48

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

readwrite

JANUARY 17, 2012

If Facebook had it their way, users would come to the site and stay. So it comes as no surprise that Facebook’s latest ad strategy focuses on subtle ways to keep users in the network. For the fourth quarter of 2011, Facebook offered the same deal and pushed the number up to 45% off. No one would ever leave.

Cost Per Thousand 40

Cost Per Thousand Cost Per Click Facebook Ads 40

SnapApp

JUNE 22, 2012

If you haven't heard of Facebook, you're probably not reading this article because you've never, ever been on the Internet. As of October 2011, Facebook was the second most frequently viewed website in the world, with over 800 million active users. Don't use Facebook solely to promote what you have to offer.

Facebook 48

Facebook SMS Broadcasting Barriers 48

Navigate the Channel

OCTOBER 5, 2022

The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand. For example, you post events on ticketing website or social platforms. What about Tik-Tok?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent). Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Crimson Marketing

OCTOBER 8, 2013

Your Website. A website health check will show what needs to be fixed to get the most from your content. 70% increase in visits to video sites since 2011. Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . Landing Pages. More landing pages + more calls to action = MORE CONVERSION.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. San Jose, CA: Maximize ROI from paid search advertising, optimize your website content and expand your local and mobile advertising skills. New York, NY: This full-day event will immerse marketers and senior management on Facebook. March 23-24, Social Pulse 2011.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. He was a monthly columnist for BtoB magazine for seven years.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

seo.co

FEBRUARY 15, 2022

Facebook and Google United. Recognizing clickbait as a new form of spam, both Google and Facebook (two of the web’s biggest authorities) have begun taking measures against it. When users click away and come right back to Facebook, the algorithm presumes the person isn’t interested in the content. Now in the era of Panda 4.1,

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

readwrite

JANUARY 10, 2012

Edward Markey (D-Mass) and Joe Barton (R-Texas), co-chairmen of the Congressional Privacy Caucus, have accused Facebook of evading questions related to whether it tracks users’ online activities to deliver more targeted ads. Facebook’s letter referenced a full audit of Facebook’s non-U.S. In its letter to Reps.

Facebook 40

Facebook Privacy Social Networks Advertisements 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

ViewPoint

OCTOBER 14, 2011

PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. Here are just a few notes I jotted down during the event: By the end of 2012, at least 25% of the content on websites will be video. Mobile will eclipse standard browsers by 2013.

BtoB 120

BtoB PointClear Class Linkedin 120

Exo B2B

APRIL 11, 2019

Jay Baer – Twitter account: @jaybaer – Website/blog: [link] President of Convince & Convert, speaker and author of the best selling book, « Youtility: Why Smart Marketing is About Help, Not HypeZ ». Heidi Cohen – Twitter account: @heidicohen – Website/blog: [link] Entrepreneur, blogger and speaker.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Brandwatch Marketing

JANUARY 2, 2019

Facebook Messenger and Whatsapp handle 60 billion messages a day. Facebook: 2.072 billion users. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Facebook leads social platforms in volume, but Instagram leads in growth. Sprout Social analyzed more than 2.9 A look back at holiday 2017. About the data. More than 2.9

Twitter 109

Twitter Facebook Buzz Mobile Marketing 109

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Outbrain

MARCH 20, 2020

Created in 2017, AMNinjas is the fastest growing affiliate marketing group on Facebook, with over 34,000 members already. Grown out of a learning hub for affiliates, AMNinjas is all about education and networking, with tons of discussion and resources covering SEO, social media, niche websites and much more. Affiliate Marketing Ninjas.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Content Standard

MARCH 14, 2019

Calla started out using Facebook Live because of its easy functionality and potential to reach a large audience. Recently, the brand has been beta testing Bunting’s Shopcast , a promising new livestreaming service that caters to retailers by allowing them to stream directly from their own websites. Facebook Live.

Tactics 108

Tactics Brand Identity Branding Planning 108

Biznology

AUGUST 20, 2012

The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. in November 2011.

Social Media 80

Social Media Media Social Networks Wikipedia 80