Marketing Insider Group

JANUARY 6, 2011

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Lead Ranking Lead Scoring Paid Search Agency 157

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. Share this on Facebook. There’s much more.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Facebook has ad breaks currently in beta testing for select users.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. Don’t Just Call In Your Social Media. 1X-a-Day, 2X-a-Month of Facebook.

Social Media 137

Social Media Social Marketing Media Twitter 137

Webbiquity

FEBRUARY 2, 2012

Is Quora still a significant social media destination? According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

Best Practices 100

Best Practices Social Media SEO Blogger 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&# Share this on Facebook. Share this on del.icio.us.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. The 10 Traits of Successful Social Marketers The top traits of successful social marketers are not hard to identify. Photo Source.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Sales management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Hubspot

APRIL 1, 2020

We've all been there, especially with social media predictions. In this post, we're going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions. Bad Social Media Predictions. Google would have a successful social media platform. Sometimes we even get it wrong.

Social Media 95

Social Media Social Marketing Planning Media 95

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users. social media accounts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences.

Viral Marketing 146

Viral Marketing Facebook User-Generated Content Multi-Channel 146

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Social media has leveled the playing field. Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers. Roles will continue to segment.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Ranking Lead Scoring 120

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

readwrite

FEBRUARY 1, 2012

We’re all on the edge of our seats waiting for the Facebook IPO to drop. The Wall Street Journal proper reports (no offense, AllThingsD) that Facebook probably makes most of its revenue from online advertising combined with cuts from game purchases. Facebook takes a 30% cut from games that live on its ecosystem.

Spending 40

Spending Facebook Ads Marketing Management 40

Sprout Social

NOVEMBER 19, 2018

Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season.

Twitter 108

Twitter Facebook Buzz Press 108

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. What about social media? There is very little that is immediate about social media.

PPC 80

PPC Social Media Conversion Rate SEO 80

readwrite

JANUARY 24, 2012

Boston-based Nanigans , a firm specializing in the Facebook ads marketplace, recently released new data confirming a year-over-year jump in the Facebook ads marketplace this past holiday season. A Facebook IPO is in the works, and sources told AllThingsD that it will hit during the third week in May. billion in 2011.

Cost Per Click 40

Cost Per Click Facebook Paid Search Agency Ads 40

readwrite

SEPTEMBER 20, 2011

Facebook estimated global ad revenues will jump to $3.8 billion, more than double the social networking giant’s 2010 total. billion mark, according to analysts, but the slowdown in growth is explained as a diversification into other revenue streams like Facebook Credits. billion this year, eMarketer estimates.

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Outstanding research from Tom Webster that debunks some common myths about social media. Social media is growing up fast. 9 Surprising New Facts About Social Media in America.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. Despite its unmatched reach, effective social media marketing is still a moving target with many unknowns.

Social Media 71

Social Media Tools Media Work Management 71

Seismic

FEBRUARY 10, 2021

I developed and ran a social selling program for nearly 2,500 financial advisors. This is the third blog in a five-part series (read part 1 and part 2 ), where I’ll share findings from my experience that I hope will help your organization launch, scale, sustain, and, ultimately, win on social media. . How to move the needle.

Peer-to-peer 64

Peer-to-peer Ad Building Social Media Linkedin 64

Webbiquity

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network. What is it?

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    All those who have clamored about social media and social technology dominance, hold on to your seats.    The report questions the perception versus the reality about social media.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Convince & Convert

DECEMBER 27, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. The bigger gauntlet for marketers on Facebook is sociological.

Facebook 132

Facebook Sample Click Rate Promotion 132

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Convince & Convert

JULY 24, 2011

Facebook best practices change about as often as Sean Combs/Puffy/Puff Daddy/P Diddy/Diddy/Diddy Dirty Money monikers , and keeping up on Facebook for business can be a significant time investment. Put on a little Beyonce in the background, grab some Cristal and join me at Facebook Success Summit ( [link] ). Who Should Attend?

Facebook 110

Facebook Webinar Metrics Co-Registration Social Media 110

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.

Facebook 120

Facebook B2B Marketing Planning B2B 120