eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset


PC: Several reports have been published recently about marketing trends and goals. Lead generation is always high on the list and lead nurturing is trending at the bottom of the heap. I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided.

The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


What social media developments and trends should I be watching? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Trends and Predictions.

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!


Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Trish Bertuzzi , President and Chief Strategist, The Bridge Group Laurie Page , Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011. Jason Kort is one of the forces behind Marketing Automation Times What I learned at Dreamforce 2011.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Which emerging trends do we need to keep an eye on? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. In this must-read strategy guide for 2011, the brilliant Rob Rose argues that “We follow ‘best practices’ because they’re safe.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge. A similar trend is seen in the industrial sector.

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Best Content Marketing Guides, Tips and Tactics of 2010


2011 Trends: Content Marketing Is Critical by eMarketer. How many times have you heard the expression “content is king?&#

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media.

87 More Vital Social Media Marketing Facts and Stats for 2012


What will likely be the hot trends in social media over the next couple of years? 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). YouTube and Video Marketing Trends.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media.

Best Social Media Stats, Facts and Marketing Research of 2010


by eMarketer. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer.

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40 Epic Marketing Insights From Google [Data]


Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 million in 2011.

10 Fantastic Marketing Presentations To Watch Today


There's a lot you can learn from the marketers out there -- be them "experts" or just fellow marketers who are trying out new marketing trends and sharing lessons learned. eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. Mobile Trends - June 2011.

Best Web Presence Optimization Guides and Tips of 2010


WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh!

Consequences of killing time? In the future, more digital growth will be mobile.


This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. If you need to tap into that growth, or understand where natural growth might be slowing for your online audience, you need to understand the drivers of these trends.

11 Must-Subscribe Marketing News Blogs and Websites


The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? Keeping up-to-date with marketing news can help you stay ahead of the curve in your own marketing and keep ahead of competitors in your industry.

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12 Eye-Opening Daily Deal Site Statistics [Data]


Among so many conflicting opinions about whether involvement in daily deal sites is worth it for businesses, yesterday eMarketer featured new data from five different sources that still doesn't make a clear case for daily deal sites either way. Source: ForeSee Results Survey, March 2011.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter.

Mobile Search More Important to Marketing Efforts [Data]


eMarketer estimates that mobile search ad spending will make up 27% of the U.S. Learn the latest trends dictating how maketers are adopting and measuring mobile. On-the-Go Usage Means Searchers Are Likely to Take Action.

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?"

Identifying the Hottest Social Networks and Niche Sites for Your Target Audience


by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. No wonder, in 2011, U.S. billion advertising dollars on social networking websites (According to new estimates from eMarketer.). In 2011, Facebook has 500,000,000 active users.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. How to Kill Your Business with One Email - eMarketing Strategist , November 8, 2010. Marketing Trends for 2010 - And What to Do About Them - Cliff Allen on Marketing , January 3, 2010. Here it is - the very best posts and the hottest topics for 2010.

UGG Boots, Mason Jars & Other Trends That Marketing Made You Like


January 2011: Randy Clemens released The Sriracha Cookbook. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. Have you ever stopped to think about why you make certain purchases? What really goes into those decisions? I do it all the time.

Snapchat Advertising Woes: How They Will Get Back Into The Digital Ad Game


People who had been using the app since its release in 2011, deleted the app without thinking twice. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. A Rocky Start to 2018.

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9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

A recent article from eMarketer highlighted the fact that users spent an average of 3.3 minutes in November 2011 and 4.8 Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business.

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12 Digital Marketing Statistics to Consider

EMagine B2B Blog

SEO: Since 2011, Google has made 83+ major algorithm changes. ( eMarketer ). It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ).

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The ROI of (Transformational) Digital Marketing


Data from a December 2011 SEOmoz survey of agencies and consultants across 6 international regions shows: Hourly rate: $76–$200/hr. 2011 benchmarks include (results rounded to nearest dollar, via Direct Marketing Association): Email: $41. Mobile: 12-14% ( eMarketer ). Ah, ROI.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Augmented Reality For B2B Marketing in 2011?"

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36 Sensational Social Media Stats and Facts


Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. eMarketer ). eMarketer ). eMarketer ). eMarketer ). More than 11 million young people have abandoned Facebook since 2011.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). eMarketer ).

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table


For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale.

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How Social Media Drives Better Email Results

Marketing Insider Group

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. Augmented Reality For B2B Marketing in 2011?"

Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?


Digital consumption trends have shifted heavily toward video over the past six years. According to eMarketer, the average U.S. adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011.

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It’s the Experience: Amazon Reaches Beyond The Screen


Last year Amazon vaulted to the lead of US ecommerce sales, grabbing a 28% share, up from 20% in 2013, according to the annual Internet Trends report by Mary Meeker. Still, that dominance online is but 10% of retail sales overall, according to eMarketer. They’ve been placing those branded Amazon lockers in select cities since 2011.