eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset
APRIL 25, 2011
PC: Several reports have been published recently about marketing trends and goals. Lead generation is always high on the list and lead nurturing is trending at the bottom of the heap. I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided.