Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. For companies reluctant to invest in video, that positivity offers a powerful incentive to jump on the trend. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported.

Stats 64

Stats Video Marketing Verticals Emarketing 64

The Effective Marketer

MAY 9, 2011

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. Does it sound familiar? A new role is starting to take shape. How you decide to work with it will determine whether you succeed or fail.

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Planning Marketing Budget Creation Work Management Marketing Management 100

ViewPoint

MARCH 6, 2012

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Jill Konrath, author of SNAP Selling.

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Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Liveintent

JULY 25, 2018

Last year Amazon vaulted to the lead of US ecommerce sales, grabbing a 28% share, up from 20% in 2013, according to the annual Internet Trends report by Mary Meeker. Still, that dominance online is but 10% of retail sales overall, according to eMarketer. When we say tearing it up, we mean it. Offline, retail is muuuuch bigger.

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Amazon Emarketing eCommerce Internet Marketing 54

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). e-Strategy Trends ). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ).

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Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Augmented Reality For B2B Marketing in 2011?" I explain the 5 steps required to gaining executive buy-in.

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EMagine B2B Blog

MARCH 12, 2015

If you’ve been hiding under a rock the last three months and aren’t aware of some of the current industry trends and statistics, below are 12 to help you and your B2B spring into the digital action today: Mobile: On average, we spend 119 minutes on our mobile devices daily – 9 of those minutes are spent checking email ( instiller ).

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Statistics Emarketing Paid Search Agency Mobile Marketing 40

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

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Hubspot

NOVEMBER 11, 2011

Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

JUNE 20, 2011

There's a lot you can learn from the marketers out there -- be them "experts" or just fellow marketers who are trying out new marketing trends and sharing lessons learned. eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. View more presentations from eMarketer. Mobile Trends - June 2011.

Emarketing 28

Emarketing Stats Inbound Marketing Mobile Marketing 28

Content Standard

MAY 14, 2015

The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports. And the stronger the collective tether to smartphones becomes, the more likely it is that television time will diminish. That will decline to 4 hours, 15 minutes in 2015. Video Marketing Advantage.

Paid Search Agency 40

Paid Search Agency Video Marketing Ads Advertising Agencies 40

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?" So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Digilant

SEPTEMBER 28, 2018

People who had been using the app since its release in 2011, deleted the app without thinking twice. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. This seemed like a user-friendly idea that Snapchat users would enjoy. Drastic Ad Revenue Decrease. million.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Augmented Reality For B2B Marketing in 2011?"

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Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

Advertisers knew this trend was coming as more and more people started moving towards the online world. A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. As our comfort with cell phones increases, so does our dependency.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

JULY 19, 2011

Among so many conflicting opinions about whether involvement in daily deal sites is worth it for businesses, yesterday eMarketer featured new data from five different sources that still doesn't make a clear case for daily deal sites either way. 12 Interesting Statistics From Daily Deal Studies: Source: Merchantcircle Survey, June 2011.

Statistics 28

Statistics Emarketing Acquisitions Case Studies 28

Hubspot

JULY 31, 2013

Besides quelling your daily concerns, you also need to be aware of the trends in website design. trillion of all retail sales in 2011 were “web-influenced.” Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). Could we improve the layout? Do we need a clearer call-to-action on the homepage?

Stats 28

Stats Design Emarketing Mobile Marketing 28

Webbiquity

FEBRUARY 2, 2011

2011 Trends: Content Marketing Is Critical by eMarketer. Geoff Ramsey shares research revealing that “nearly three-quarters of US companies with a social media strategy use (branded) content—also referred to as ‘earned media’—in their campaigns, making it the most common type of content used.&#

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Marketing Budget Tactics Tips Content Marketing 100

Hubspot

APRIL 13, 2012

eMarketer ) Tweet This Stat. eMarketer ) Tweet This Stat. 18) Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. 25) Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. Google+ Statistics.

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

FEBRUARY 25, 2016

eMarketer revealed that social commerce revenue has grown from $5 billion in 2011 to eclipsing $30 billion in 2015. That’s why Instagram, Pinterest, Facebook and Twitter have added “shop now” or “buy now” buttons to their platforms. The aim is to facilitate retailers in simplifying the buying process from these networks. 2) Twitter.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Webbiquity

SEPTEMBER 12, 2011

What social media developments and trends should I be watching? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Trends and Predictions. Are These Social Media Trends of 2011 Part of Your Strategy?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). YouTube and Video Marketing Trends. e-Strategy Trends ). MediaPost ).

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Paid Content Social Media Stats Social Marketing 100

The Effective Marketer

FEBRUARY 3, 2011

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. .: Check them out, pick a couple and start planning!

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Conference Planning Work Management Marketing Management 100

Webbiquity

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. eMarketer ). eMarketer ). eMarketer ). eMarketer ). More than 11 million young people have abandoned Facebook since 2011. Image credit: Buffer. Experience: The Blog ). iMediaConnection ).

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Social Media Stats Media Emarketing 100

Contently

APRIL 27, 2017

Digital consumption trends have shifted heavily toward video over the past six years. According to eMarketer, the average U.S. adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011. I’m not surprised. With increased consumption, video has gradually become a go-to marketing tactic.

ROI 139

ROI Video Marketing Content Landing Pages 139

Circle Studio

JULY 12, 2018

Whether it’s market trends, industry statistics, customer figures or other financial information, financial services firms have access to a large amount of data. They are a visual way for financial services firms to show stats like current market trends or results from a specific survey in an impactful and visual way.

Service 87

Service Content Marketing B2B Thought Leadership Emarketing 87

Convince & Convert

MAY 11, 2011

According to eMarketer , 29% of businesses plan to add social media tactics to their marketing mix in 2011, where only 22% of businesses are investing in SEO. According to eMarketer, last year Facebook grossed $1.86 Today, Facebook is the primary purveyor of social advertising for small business.

Twitter 116

Twitter Advertisements Advertising Mobile Advertising 116

Webbiquity

FEBRUARY 7, 2012

Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

JANUARY 19, 2011

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! B2Bs Tap Social to Boost Search by eMarketer.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Hubspot

JUNE 17, 2015

January 2011: Randy Clemens released The Sriracha Cookbook. March 2011: Matthew Inman published a viral love letter to Sriracha on The Oatmeal. Well, research from eMarketer found that in 2013, around 70 million Americans used music streaming services like Spotify and Pandora or downloaded music on their phones.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. No wonder, in 2011, U.S. billion advertising dollars on social networking websites (According to new estimates from eMarketer.). In 2011, Facebook has 500,000,000 active users. © 2011 WordStream, Inc.

Social Networks 48

Social Networks Ning Digg Emarketing 48

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics. this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JANUARY 17, 2011

by eMarketer. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. Yes—sort of. There are 1.5

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Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. love debating the implications of social media trends with my students and this question comes up a lot. . Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. How to Kill Your Business with One Email - eMarketing Strategist , November 8, 2010. What Goal is Your Marketing Content Achieving?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). e-Strategy Trends ). e-Strategy Trends ).

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Statistics Social Media Social Marketing Paid Search Agency 100