Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

MLT Creative

MAY 1, 2012

smartphones in 2010, 110 million by 2015 (eMarketer/2011). 15 billion in apps sales in 2011 (Gartner/2011). 5 billion in iPad sales in 3 Quarters (Apple/2011). These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3 billion mobile subscriptions worldwide (ITU/2010).

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Hubspot

JUNE 20, 2011

The Unfair Advantage of Inbound Marketing by Rand Fishkin/SEOmoz. The Unfair Advantage of Inbound Marketing. eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers. Social 101 Facebook.

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Emarketing Stats Inbound Marketing Mobile Marketing 28

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Augmented Reality For B2B Marketing in 2011?"

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Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Hubspot

APRIL 6, 2011

So why are so many businesses still failing to transform their marketing? As an inbound marketing company, we've heard every excuse in the book. I'm too old to really 'get' this internet marketing stuff.". I'm a small business owner who wears many hats, and inbound marketing takes up too much time.". "My

Inbound Marketing 28

Inbound Marketing Emarketing Trade Show Small Business Marketing 28

MLT Creative

JUNE 27, 2011

When planning a B2B marketing effort, knowing your buyers' personas can move you closer to a more precise message. Ardath Albee , author of eMarketing Strategies for the Complex Sale , suggests ".B2B Join us on June 29, 2011, for a webinar on B2B Buyer Personas with Ardath Albee. /mh. Hear from the expert on buyer personas.

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Buyer Personas Personalization B2B Advertising Agencies 40

Hubspot

MAY 19, 2011

It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. And the latest data shared by eMarketer only confirms it. Smart inbound marketers understand the need to create and publish content in order to get found online.

Social Media 28

Social Media Media Emarketing Stats 28

Hubspot

APRIL 13, 2012

eMarketer ) Tweet This Stat. 8) Over 40% of marketers report that Google+ is "useful to critical" for their business. HubSpot 2012 State of Inbound Marketing Report ) Tweet This Stat. eMarketer ) Tweet This Stat. 8) Over 40% of marketers report that Google+ is "useful to critical" for their business.

Statistics 28

Statistics Google Stats Emarketing 28

Industrial Marketing Today

JUNE 4, 2011

There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. That brings us to the third leg of the lead generation trifecta – Inbound Marketing.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Hubspot

JANUARY 5, 2012

In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. million in 2011. million in 2011. million in 2011. million in 2011. million in 2011. from 2011) will watch online video in 2012.

Internet Marketing 28

Internet Marketing Statistics Emarketing eCommerce 28

Hubspot

MARCH 6, 2012

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012?

Social Media 28

Social Media Media Social Networks Planning 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Online blog needs various marketing methods to get converted into big business. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Want a Bigger Marketing Budget?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

B2B Marketers Unsure of Twitter Effectiveness - NuSpark , June 19, 2010. 5 Ways Klout Should Impact Your Day - Marketing Edge , September 4, 2010. Inbound Marketing Automation’s Free Usability Testing - Inbound Marketing Automation Blog , April 16, 2010. Inbound Marketing (577). 2010 (6542).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

AUGUST 5, 2013

Three-fourths of marketers planned to increase strategic efforts on social media and social networking sites this year, with 68% also focusing more on SEO and 63% on blogs. eMarketer ). Yet 35% of marketers say ROI is the most important measure of inbound marketing success. Marketing Charts ). eMarketer ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

MARCH 11, 2013

” Why the future of marketing relies on social by iMedia Connection. Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

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Paid Content Paid Search Agency Optimization Advertising Agencies 100

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). eMarketer ). ” ( Marketing Charts ).

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Paid Content Social Media Social Marketing Statistics 100

Webbiquity

FEBRUARY 14, 2011

Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. Bob Apollo suggests a three-phase plan to re-architect the sales and marketing process to better reflect today’s business buying process. by Masterful Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Hubspot

JULY 17, 2012

To inbound marketers, all of this content probably seems pretty great -- but it also means it takes a lot of work to get your content to stand out in the crowd. Google+ launched business pages in fall of 2011, at which point Google+ usage picked up as brands started creating their own pages and building their following.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. 20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? ” Nearly a quarter prefer video content to text. And much more.

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Paid Content Social Media Statistics Paid Search Agency 100