The ROI Guy

JANUARY 9, 2012

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

Cost 40

Cost Marketing Proposals Budget Programs B2B Sales 40

MLT Creative

FEBRUARY 6, 2012

B2B deal cycles shorten as deal sizes shrink. The business-to-business sales cycle is shortening in concert with shrinking deal sizes, according to a MarketingSherpa study. More than a third of deal cycles lasted one to three months in 2011, while cycles of less than a month made up 15% of all deals.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

Attendify

AUGUST 7, 2019

In 2011, Brinker began producing a yearly map of the global marketing technology landscape. Another bucket was new sales opportunities created—people who otherwise hadn’t engaged with a sales rep before, who raised their hand with interest in Guru as a result of the conference. Guru’s event tech stack for Empower 2019.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

The ROI Guy

FEBRUARY 4, 2009

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Hubspot

AUGUST 3, 2012

"A tool that I can just set and forget, moving my contacts swiftly through the sales cycle with no additional work required? In fact, in a 2011 Genius survey, more than 50% of respondents said they had not yet realized the value of their investment in marketing automation. Marketing strategy solved!".

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

By selecting investments across the IT hierarchy of needs, spending can be optimized such that IT costs can be reduced on infrastructure investments, business operating efficiency can be improved and business strategic advantage can be maintained. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

ViewPoint

FEBRUARY 2, 2012

I was greatly appreciative to be named the Analytics Marketer of the Year at the 2011 Tech Marketing Awards ceremony presented by the Technology Association of Georgia. This continuous program improvement driven by marketing analytics results in more qualified leads that lead to revenue-generating results faster and more efficiently.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

Allocadia

APRIL 2, 2019

For a fairly young company – established in 2011 with initial backing from Yahoo! From their quick response to our initial inquiry and through the sales cycle, we got the clear impression that they would be there to ‘hold our hand’. We believe in best-in-breed, and that’s what Allocadia is.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Customer Experience Matrix

DECEMBER 21, 2011

Marketing automation vendors have little incentive to correct the error, since mentioning integration would only slow the sales cycle. I found a one more survey that listed marketing systems, from the CMO Council in July 2011. For more about integration requirements, take a look at our recent workbook on the topic.)

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Contently

OCTOBER 24, 2016

That’s a 2,482 percent increase since 2011. Without an efficient, integrated, and optimized one, you’re just wasting your money. A week later, the Quarterly is still on Drake’s desk when he gets an email from Luke, who works on the sales team. The scene has changed dramatically since then.

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Hubspot

APRIL 5, 2013

Now that you know where to spend your time on social media, let’s make your time spend on it both efficient, and effective. While you may have a couple things come up that warrant posting – like breaking industry news, for example – bucketing your time like this will make you more efficient. 4) Schedule out social media updates.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

chiefmartech

APRIL 11, 2018

Marketing operations empowers marketing to efficiently scale with quality and consistency. Remember, almost 11 times more companies are using marketing automation today than were in 2011. Sales Enablement. Simply speaking, the two key objectives are feeding sales with more qualified leads and shortening the sales cycle.

Top of Funnel 51

Top of Funnel Enterprise Management Planning Paid Search Agency 51

Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 The key statistic, Rizzardini said, is search interest in “near me” has increased over 34x since 2011 and continues to accelerate. ”As Using said martech efficiently, however, can often feel like a struggle. Additional Resources.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Digital B2B Marketing

MARCH 1, 2011

Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming. We cannot measure the ultimate outcome (sales) with a long sales cycle and be agile marketers.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. All-in-one: A configurable HR platform to efficiently manage all people management functions — payroll, HR, time, talent, and benefits — within a single database. monday.com offers a 14-day free trial, no credit card required.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Noise is removed and education streamlined, helping to reduce sales cycles and drive more sales.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 9, 2010

We feel that those companies that recognize and address this fundamental Frugalnomics market shift with the right sales effectiveness enablement investments, particurly value selling initiatives, will have significant more success than those focused on sales efficiency. CIO Priorities for 2011 Indicate Continued Frugaln.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

Martech

FEBRUARY 25, 2022

Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization. Toronto-based Maropost was founded in 2011 and has more than 270 Employees. Individual and team performance data.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. All-in-one: A configurable HR platform to efficiently manage all people management functions — payroll, HR, time, talent, and benefits — within a single database. monday.com offers a 14-day free trial, no credit card required.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. All-in-one: A configurable HR platform to efficiently manage all people management functions — payroll, HR, time, talent, and benefits — within a single database. monday.com offers a 14-day free trial, no credit card required.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52