ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. The quality of leads being generated nowadays is abysmal. percent were quality.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. This was the birth of Modus. The Launch. The Lessons.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

Adobe Experience Cloud Blog

DECEMBER 22, 2010

Sellers beware: it’s a buyer’s market out there. Since buying and selling are two sides of the same coin, it follows that there is also a growing sea change in the art and craft of marketing and selling. Lead and Manage With Data-Driven Decisions. Commit to Transformational Change. It needs to be blown up and replaced.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits. The moral of the story?

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Contently

MARCH 3, 2020

Marketers find few things as grim as compliance. When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. Marketers have started to figure out how to build better relationships with compliance teams. Their perspective could help you shape ideas in a way that leads to smoother approvals down the road.

Creativity 124

Creativity Fulfillment Paid Search Agency Transparency 124

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. Meeting and learning from other professionals helps us do our jobs better.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. Meeting and learning from other professionals helps us do our jobs better.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

BenchmarkONE

AUGUST 26, 2020

Optimizing for mobile needs to be as basic a part of your email marketing strategy as segmenting your contact list and taking steps to avoid the spam folder. Since 2011, they’ve grown by more than 100 percent , with pretty consistent growth year after year. Use Marketing Automation Software. Review Subject Line Length.

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. USA Financial was one of 10 companies recognized for deploying marketing automation tools and re-engineering internal processes in order to drive new revenue growth, produce quality leads and improve campaign results.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

Everything Technology Marketing

JANUARY 31, 2012

It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. 2 – Content marketing Content marketing went mainstream in 2011. Happy New Year!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. The marketing and advertising technologies sector has experienced rapid changes in the last few years. One company looking to help marketers do just that is Convertr.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. Even though such a black hat tactic might work, it will inevitably lead to high bounce rates and the page will go down in search, eventually.

Planning 268

Planning Content Work Management Paid Search Agency 268

EveryoneSocial

AUGUST 10, 2022

However you want to call it, salespeople engaging on social media has been formally recognized as a proven strategy since at least 2011. Equally true for marketing and recruiting as well, social engagement involves curating content that resonates with your communities. Your buyers, your competition, your coworker’s dog.

Social Media 52

Social Media Media Outreach Communities 52

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

ClickZ

JULY 3, 2019

Following in the footsteps of established categories, a business ecosystem is now emerging in the relatively new technology category of account-based marketing (ABM). Let’s take a look at ABM’s development leading up to this point to understand what’s next for the category. It piqued both marketers and vendors’ curiosity in ABM.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product. Infusionsoft still has a ways to go.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

ClickZ

OCTOBER 23, 2020

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. Their customers include brands like Sticker-You, Mercedes Benz, and The New York Post.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Second, live video is great for engaging your followers, increasing awareness about your business and brand, and ultimately, generating leads and driving more customers your way. Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

ANNUITAS

JANUARY 10, 2011

Happy 2011! Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Steve has a proven track record in marketing communications development and execution. Steve has a proven track record in marketing communications development and execution. In your opinion, why is that?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

The Point

MARCH 12, 2012

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. Plainly put, simply calling or contacting every lead isn’t enough. Big mistake.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 118

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 118

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Hubspot

JANUARY 7, 2011

In my last two posts about email marketing , I covered challenges and objectives. In today’s post I want to look at email marketing tactics. According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective tactic to increase relevancy is triggered emails. But what exactly is its role?

Tactics 28

Tactics Email Marketing Effectiveness Planning 28

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

ViewPoint

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.

Lead Generation 120

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 120

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. which leads merit sales investment and which don’t.)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). Listen to the show on iTunes or Stitcher ). Content Pros.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. About The Annuitas Group.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. This is comparable to standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. Increased departmental collaboration (sales and marketing). Marketing and sales alignment, with an open dialog and defined lead agreements.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Hubspot

FEBRUARY 28, 2016

I researched a bit into some of the psychology and underpinnings of the most efficient, most happy team setups. lead from the front). Part of running an efficient, happy team is placing leadership around it that is action-based. 9) How much do you think about an efficient, happy team? Here's what I've discovered.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

markempa

OCTOBER 21, 2011

Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. 61 percent send leads directly to sales. •

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Convert

DECEMBER 18, 2020

Interactive images became important tools in generating leads. Small blocks of text were marketing everything from CDs to stuffed toys. Around 2008, online retailers started getting creative and Amazon was leading the charge. In 2011, Amazon created its own platform of experimentation called Weblab. ebay in 2008.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119