Webbiquity

MAY 5, 2020

The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. I loved it! The Launch.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Consider just a few studies.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

BenchmarkONE

AUGUST 26, 2020

Since 2011, they’ve grown by more than 100 percent , with pretty consistent growth year after year. Use Marketing Automation Software. Marketing automation creates a ton of efficiencies. Again, many email automation tools will easily let you do this, so there’s no time like the present to invest in one.

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

Marketing Insider Group

NOVEMBER 10, 2020

Modern Marketing is now a mainstream concept embraced by marketers across industries, functions and geographies, to ensure that the marketing function is more strategic, embraces data-driven decision-making, riven by data and insights, aligned with Sales and agile.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Martech

JANUARY 3, 2022

The rapid proliferation of marketing software applications and the need for professionals to select, deploy and operate them, accelerated the prominence of the field and its practitioners. Martech teams devote most of their time to automation, campaign management tools. Snapshot: Marketing automation.

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

ClickZ

NOVEMBER 9, 2020

For enterprise-level organizations, the explosion of tools combined with new capabilities like AI and machine learning make it possible to scale marketing efforts more quickly and efficiently than ever before. In 2011, Scott Brinker’s martech landscape contained just 150 tools. This year, it’s at 8000 (and growing).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. USA Financial was one of 10 companies recognized for deploying marketing automation tools and re-engineering internal processes in order to drive new revenue growth, produce quality leads and improve campaign results. “We

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. And marketing received the blame for creating poor leads and wasting valuable selling time.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

ANNUITAS

JANUARY 10, 2011

Happy 2011! Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. Steve has a proven track record in marketing communications development and execution. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ViewPoint

AUGUST 8, 2011

The 2011 Lenskold Group / Pedowitz Group Lead Generation ROI Study has found that key metrics reported, forecasted, and used to compensate marketing differ for high growth companies as well as for those using integrated marketing automation. Here are select highlights from this study.

Lead Generation 120

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 120

The Point

MARCH 12, 2012

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. It’s a win-win for both sales AND marketing. That’s almost 4 whole days.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

ViewPoint

APRIL 10, 2012

2011 Marketing and Sales Trends Successes and Failures. The Role of Marketing Automation & Social Media. Click to start video at this point —Asked whether marketing automation and social media should be within the realm of marketing only, Jonathan affirms their value for sales.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

Customer Experience Matrix

OCTOBER 10, 2012

That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution. But the bigger story, which SetLogik itself recognizes clearly, is that they’re creating a real marketing database. SetLogik doesn’t replace the database built into the B2B systems.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Hubspot

AUGUST 3, 2012

To a whole lot of marketers out there, marketing automation is like a wonder drug. "A Marketing strategy solved!". The problem is, what these marketers don't realize is that using only marketing automation is never enough. The Problem With Relying on Automation Alone. It's as easy as that.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

ANNUITAS

AUGUST 30, 2011

Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. The Annuitas Group and Harte-Hanks Announce Strategic Alliance.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. We wanted to get his take on all things B2B marketing and what the future holds for this space.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Customer Experience Matrix

APRIL 14, 2012

More fundamentally, it reflects Infusionsoft's steady focus on solving the same problem for the same customers: helping businesses with under 25 employees run their marketing, sales and e-commerce more efficiently. This lets Infusionsoft understand its customers' needs deeply and build systems that meet them.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

SnapApp

APRIL 18, 2016

As marketers are being tasked with providing more in-depth analytics for their various marketing efforts, they’ve looked to technology and tools to simplify their complex to-do lists. Stats About Marketing Technology Stack Growth & Success. Marketing automation companies increased from 51 total in 2014 to 83 in 2015.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. The number one priority of B2B marketers? Utilizing Salesforce, marketing automation, and dashboards to measure cost-per-opportunities and ROI.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Aberdeen

JUNE 9, 2017

As CMOs take ownership of the crucial customer-facing software that powers digital transformation, marketing technology budgets have soared. Read : The Need for Marketing Automation Maturity. With all eyes on marketing to deliver on customer engagement, the department has grown in visibility and importance.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Allocadia

APRIL 15, 2019

It is also a reactive effort to show the results of marketing campaigns, investment in core technology and revenue results. This stage typically begins with the use of a marketing automation platform and the addition of a team member to be the technology specialists on the marketing team. Some investment occurs.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

ViewPoint

SEPTEMBER 20, 2012

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ And so I’m sure it’s all very efficient, but, you know, I just bought a solution. Sales Quotas & Optimistic Expectations for Quicker Economic Recovery.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

SnapApp

JULY 26, 2018

Marketers have more technology at their disposal today than ever before. From CRMs to marketing automation systems to analytics software, you have a wide variety of powerful tools to choose from. This of course leads to more robust buyer personas and a deeper understanding of the marketing landscape.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

by Phil Fernandez Everyone here at Marketo was pretty pumped when we announced our record-breaking results for 2011. We recently analyzed Marketo’s customers’ year-over-year gains in creating sales leads and efficiencies through marketing automation.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Televerde

NOVEMBER 3, 2020

Modern Marketing is now a mainstream concept embraced by marketers across industries, functions and geographies, to ensure that the marketing function is more strategic, embraces data-driven decision-making, riven by data and insights, aligned with Sales and agile.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Ambal's Amusings

DECEMBER 14, 2011

but there are others that people are less familiar with, such as Marketing Automation (i.e. As a result, the Day 1 Speaker Narrative is like a book on the subject of managing content marketing, with each speaker representing a chapter of that book. Manticore Technology, Marketo, Eloqua, to name a few).

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

MLT Creative

DECEMBER 16, 2011

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Bold moves marketers can make to pull ahead in 2012. "We Better LPO equals improves ROI.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

The Effective Marketer

FEBRUARY 25, 2009

Easy, simple, and efficient! Capture Tasks All the Time As I explained in a previous post , you can simply drag email messages to your Task Manager icon in Outlook (works for Outlook 2003 and 2007) and that email will become a new Task Item. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

accelerate agency

OCTOBER 14, 2021

For example, they can instantly increase the customer support capacity of a business, improve the efficiency of sales teams, and generate leads by assisting with both outbound and inbound marketing campaigns. The aim here is to set up a repeatable sales process, one that is efficient and presents opportunities for scaling.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

For example, they can instantly increase the customer support capacity of a business, improve the efficiency of sales teams, and generate leads by assisting with both outbound and inbound marketing campaigns. . Efficiency/process improvement. Automation Anywhere . Avalara is tax automation software. Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

MLT Creative

JANUARY 20, 2012

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Stay aware.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Marketing Insider Group

OCTOBER 28, 2010

Then take all the inputs you’ve received, analyze those against historical performance and model towards the most efficient way to achieve that end goal: higher return on marketing spend. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

Hello, I am truly glad you are interested in our marketing activities. I can assure you we are doing our best to make the most efficient use of the dollars we spend. This would not be effective or cost efficient. Augmented Reality For B2B Marketing in 2011?" Search is really hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Hubspot

DECEMBER 20, 2011

Once you have this process in place, you need to analyze it and improve it to make sure it's running efficiently. Inbound Marketing Ebooks. Ebooks to help you learn broad inbound marketing strategies: 25 Website 'Must Haves' for Driving Traffic, Leads and Sales. The Ultimate How-to Marketing Guide. Convert Ebooks.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120