B2B Blogging Trends for 2011


You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite.

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B2B Marketing 2011 Year In Review

Marketing Insider Group

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. Hey B2B marketers!

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The 2011 #Nifty50 Top Twitter Men Reprise


Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Small Manufacturers Use Social Media Effectively. There you have it, my top 10 list of industrial marketing blog posts for 2011.

The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011.

What I learned at Dreamforce 2011


Jason shared with us his key takeaways from Dreamforce 2011. Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Still, questions remain: how do I use social media most effectively across the enterprise? How do I use my time and resources most effectively? 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

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2011 B2B Marketing Outlook, According to Google

The Point

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

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B2B BloggingTrends in 2011

Ambal's Amusings

Given the rising importance of B2B blogging, Tony Karrer and Tom Pick have brought together the best thought leaders in B2B blogging to answer some key questions in B2B BloggingTrends in 2011. What do you see as key trends in B2B Blogging for 2011?

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Augmented Reality For B2B Marketing in 2011?"

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). SEO Tactics Chart: Creating content is the most-effective tactic — here’s how to get started by MarketingSherpa Blog Adam T.

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The Big SaaS Trends of 2011

Modern Marketing

by Egan Cheung | Tweet this This week, Joe Payne wrote a blog post titled A Very Cloudy Year: How the Cloud Drove Apps, Mobile and Social , discussing the positive effect that Software-as-a-Service (SaaS) businesses have had on Social and Mobile platforms in 2011.

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10 Inside Sales Predictions for 2011


Comment on The Bridge Group's ten predictions for inside sales in 2011. Effective on boarding will finally be recognized as a critical success factor. Companies realize that you need to have an effective process with supporting tools in place and you need to train your reps on that process for them to be effective. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.

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4 Trends Shaping B2B Marketing in 2011


Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services.

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Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

I needed to find some real-world examples of manufacturers using social media effectively. They are very effective in highlighting the manufacturer’s continuous investment in sophisticated equipment, ability to handle exotic alloys and materials and adherence to audited global quality standards. Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing.

From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation

Some of the leading companies today are really focusing on this idea of managing and bringing marketing sales together, in a more effective way, now that they’ve solved some of the tactical problems. ”. Perceived effectiveness of tactics is declining severely.

B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011.

2011: The year of personal brands

Chris Koch

I don’t want to assert cause and effect here, just pointing out the change. This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search. It’s relevant but still a step removed from the truly personal connection.

Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

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The 4 Critical Elements of an Effective Business Website


Four key elements of designing an effective business website are: • Technology (Platform). Effects Like Transparency and Typography Can Enhance Website Design. Copy Writing Website Design Adobe DreamWeaver CMS content management system how to design an effective business website keyword research mobile website design Website Grader website information architecture WordPress Tips

2011 B2B Marketing Trends


MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. The study also found that direct mail was judged as a low-effectiveness tactic.

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The Most Effective Search Engine Marketing Strategy

Tomorrow People

But what is surprising is just how many companies overlook ways to get SEO working more effectively. Even worse, this could actually have a detrimental effect on your SEO because the search engines will see these visitors bouncing away from your website and may penalise you, pushing you lower down the rankings. Want to see more on making SEO more effective? SEO: What’s so surprising about SEO? The popularity of SEO as a business marketing activity is no surprise.

How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

How are you using content in your industrial marketing to make it more effective? Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. In other words, the online content is very product-centric. It is rare to find explicit calls to action (C2A) on these sites.

The New Alliance Between Sales and Marketing – SiriusDecisions 2011 Recap


The content presented by SiriusDecisions and the end-users effectively delivered on this theme. I spent last week at the Sirius Decision Summit. As usual, it was a tremendously rewarding and informative event. This year marked the largest crowd ever for the six-year annual event. Attendees received more than their money’s worth with a mix of great content, research and end-user case studies. The theme for this year’s event was “B-to-B Sales and Marketing – Forging a New Alliance”.

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New Charts: Most Effective Email Marketing Tactics for 2011


Keeping in mind that targeting recipients with highly relevant content is the most significant challenge to email marketing effectiveness, the question now is what’s the most effective email tactic to increase relevancy?

New Chart: Most Effective Email Marketing Objectives for 2011


Once you figure that out you can measure the effectiveness of these objectives. So which objectives are most effective? According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic.

3 Key Tips to Effective B2B Email Marketing

Tomorrow People

Get more on creating truly effective B2B email marketing now - download our eGuide The Death of Email. What’s the problem with b2b email marketing? Let’s start with some statistics: the number of worldwide email accounts is projected to increase from over 2.9 billion in 2010, to over 3.8 billion by 2014. In 2010, the typical corporate user was found to send and receive about 110 messages daily.

The Powerful Effects of Social Media in Egypt


On January 25 2011 after a successful revolution had occurred in Tunisia, many Egyptians took to the streets protesting government corruption, unemployment, poverty as well as the country’s 30 – year autocratic rule by former President Hosni Mubarak. Guest post by Thomas Morrison.

Sales Intelligence & Microsoft Dynamics – Convergence 2011

Sales Intelligence View

InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. Top Five Reasons to Attend Convergence 2011 Atlanta: Learn how you can get the most out of your Microsoft Dynamics solution to drive sales productivity. The event is cost effective, convenient, and organized to meet your needs. The best reason to attend Convergence 2011 is to be in the Geekiest party of the year.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. Meet Meryl Evans , one of our email copywriting experts.

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box.

Best SnapApps of 2011


2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. We were thrilled to see clients creating so many amazing quizzes and sweepstakes.

B2B Webinar Part 2 – Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues

B2B Lead Generation

In just 45 minutes, you’re going to learn how to effectively seize the next three months to drive the very best outcomes and begin 2012 from a place of power. If you’re eager for a solid finish to 2011, I strongly recommend you attend! Tweet Your success hinges on what you accomplish in the time you have, and that is never more true than these last few months of the year as we all race to meet projections, quotas and sales goals.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Holiday season 2011 is over–are you ready for 2012?


What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. I don’t disagree, but being flexible is most effective when you are being flexible as a result of a well thought-out and planned approach rather than a last minute “let’s drop the net here!” Image by paparutzi via Flickr.

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My social media marketing posts from 2011


I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. I call this “fire for effect.” For real effect.

Three Tips for Simple but Effective Infographics

B2B Memes

Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. It’s evidently a topic that resonates with all kinds of content creators, not just journalists.