The Point

JANUARY 20, 2011

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011. . • 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

Marketing Insider Group

JANUARY 18, 2011

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. Personalization and privacy will drive effectiveness. Mobile payment replaces the ATM card?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Skype Privacy 100

Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now. Holger Schulze hhschulze@gmail.com

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Webbiquity

JANUARY 25, 2024

At its peak, it had over 85 million subscribers worldwide in September 2011. And while it did bring new products to the market, it never returned to the peak of its 2011 success, and today it has a 0% share of the smartphone market, while Samsung and Apple hover around 19% each as of the first quarter of 2023.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Effective on boarding will finally be recognized as a critical success factor. Companies realize that you need to have an effective process with supporting tools in place and you need to train your reps on that process for them to be effective.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

Tony Zambito

DECEMBER 5, 2010

  The first is adapting to the limitations imposed by the lasting effects of the recession.    The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. . 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. United States License. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Whoa there, big fella!!! It just got started? Have you lost your bits and bytes? ” mentality.

PPC 80

PPC Social Media Conversion Rate SEO 80

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Selecting the Right Email Marketing Provider You either have or will have to evaluate and select an email marketing software provider at some point in your marketing career. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 7, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

markempa

SEPTEMBER 16, 2011

In just 45 minutes, you’re going to learn how to effectively seize the next three months to drive the very best outcomes and begin 2012 from a place of power. If you’re eager for a solid finish to 2011, I strongly recommend you attend! Missed the first webinar? Watch it here: b2bleadblog.com/part1 ).

Webinar Metrics 120

Webinar Metrics Top of Funnel Resources B2B 120

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Was the last trade show really effective? Was the last trade show really effective? Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. Give it a try! and sending them back. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Small Manufacturers Use Social Media Effectively. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? United States License. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&#

Work Management 100

Work Management Planning Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What is an Effective Marketer? According to dictionary.com, the word effective means “ adequate to accomplish a purpose; producing the intended or expected result&#.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Jennifer Aaker. Diana Adams. adamsconsulting. Maybe next year….

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? No need to raise your hand, we all have been there. Happy 25th birthday!

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. United States License. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

markempa

DECEMBER 29, 2011

Some of the leading companies today are really focusing on this idea of managing and bringing marketing sales together, in a more effective way, now that they’ve solved some of the tactical problems. ”. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Click here for tips from the Effective Marketer Blog Hello there! Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 17, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 5: Take Responsibility for Communicating To get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100