It’s Time For CMOs To Tap Into The Power Of Personalization
Buzz Marketing for Technology
OCTOBER 18, 2013
Posted in eCommerce Optimization Personalization. I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. percent from 2012 and almost triple the amount spent in 2011. According to Forrester Research , U.S.
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