It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Posted in eCommerce Optimization Personalization. I can’t stress enough the importance of brands analyzing what works and what’s missing the mark with all of their design changes through A/B and multivariate testing. percent from 2012 and almost triple the amount spent in 2011.

Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

Additional functions are provided through integration with other systems, including Olark for chat, Twilio for voice and text messages, VoiceBase for transcription, Magento for ecommerce, Quickbooks for accounting, and Microsoft Outlook for email.

B2B marketers are stumbling in the dark

delicious b2bmarketing

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