markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. View and download slides via slideshare.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

chiefmartech

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. But if you want the full explanation of that, you’ll need to download the Martech for 2024 report , where another 85 pages await you beyond the surface I’ve barely scratched here. Again, you can download the full report here.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.  Sharing Content : the report does indicates that buyers are reluctant to provide data capture information to receive content and are more likely to download content if data capture is not required. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

JotForm

MARCH 13, 2011

Download User Guide (March 14, 2011) Right-click the link above and choose "Save link as." For your convenience, the our user guide is now available in PDF format. Although the graphics are not as clear as the online version, they are still usable. Editor's Note: This post was originally publ.

Product 48

Product 48

Webbiquity

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. Blog Technology: Most Downloaded WordPress Plugins by Marketing Technology with @iamreff. 14 WordPress Plugins Worth Considering by JT Pedersen. John Refford lists the top 15 WordPress plugins in order of popularity.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. Social media marketing.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

chiefmartech

MARCH 30, 2021

In the previous years — 2011 , 2012 , 2014 , and 2015 — the landscape had grown exponentially, from 150 solutions to just under 2,000. You can download them all for free at MartechTribe. Many pundits ( *cough* here’s an old article with a few *cough* ) thought that the field would consolidate dramatically.

Product 144

Product Software Startups Acquisitions 144

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Confessions of a B2B Marketer

MARCH 15, 2023

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR? hit 200k MRR?

API 52

API Startups Domain Outreach 52

SpotMe Blog

MAY 27, 2021

Wi-Fi and 4G have become ubiquitous since we first released our mobile app back in 2011. By expecting users to be connected when using our mobile app, we no longer need to download all of the event information to the device. Performance improvements in SpotMe’s new mobile event app.

Knowledge Base 98

Knowledge Base Video Marketing Features Analytics 98

Martech

MARCH 11, 2024

And don’t let the org have you obsessing about tracking every ebook download or webinar view. Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. Instead of prescribing TOFU, MOFU or BOFU content, provide a resource center where all the content is freely available.

Efficiency 79

Efficiency Marketing Automation Services Lead Ranking Brand Identity 79

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 23-24, Social Customer 2011 Chicago, IL: Focus on using smart social CRM programs to improve customer loyalty, enhance brand experience and increase revenue. June 29: Half the U.S. Has a Smartphone: Now What?

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

Contently

OCTOBER 14, 2020

Download with Heather & Janelle: Action through the ears. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. In 2011, the last recession was in full swing and many of my clients at Ogilvy were cutting budgets.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Congratulations 2011 B2 Award Winners! Keith Pigues.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards. Download advanced content from our B2B Marketing Idea Series: The changing nature of our industry propels us to stay on top of the latest trends. March 1-2, TFM&A.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

Tomorrow People

DECEMBER 23, 2011

What do you wish you had done differently in 2011 and what will take you forward into the coming 12 months? How was 2011 for your marketing ROI? Did you feel connected to your customers in 2011 - or cut off from them? Good or not so good? New Year’s Resolution 2: I will create a better marketing profile for my customers.

Marketing Budget 120

Marketing Budget Marketing Strategy Marketing & Strategy Inbound Marketing 120

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. In February 2011, he became the youngest driver in history to win the Daytona 500. Let’s do it again!”

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. Download advanced content from our B2B Marketing Idea Series: Sources: BtoB, AiMA, AMA Atlanta, BMA Atlanta, DMA, TAG, ILM.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Hubspot

JUNE 8, 2011

Today, Qualman released his newest video, "Social Media Statistics 2011." Download this awesome marketing data today! Our good friend Eric Qualman , the Socialnomics author who has made a name for himself by creating short, entertaining videos jam-packed with social media statistics, is at it again. million views.

Statistics 28

Statistics Social Media Video Marketing Media 28

Marketing Insider Group

NOVEMBER 10, 2020

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. And we need to track how well we do beyond just web hits and downloads. The MarTech Landscape is still growing, despite long-standing expectations of consolidation, 13.6%

Planning 322

Planning Analytics Enterprise Management Work Management 322

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

NuSpark Consulting

MARCH 17, 2012

Certainly the infographic isn’t as fancy as some, but I wanted to showcase the information as a lead generation “story” covering buyer research, website content, downloadable content, and influential media choices. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). Event Tracking allows you to measure actions such as video plays, PDF downloads, button clicks, etc. For example, if you want the track PDF downloads you could structure your data by: PDF Downloads (Tier 1).

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). Event Tracking allows you to measure actions such as video plays, PDF downloads, button clicks, etc. For example, if you want the track PDF downloads you could structure your data by: PDF Downloads (Tier 1).

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

Hubspot

JULY 5, 2011

What other infographics -- Twitter or not -- have tickled your fancy so far in 2011? Learn how to start using Twitter in 2011 to achieve your business goals. Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter!

Twitter 28

Twitter Hubspot Statistics Social Media 28

ClearVoice

NOVEMBER 4, 2022

Semrush also has a series of downloadable guides in PDF format, so make sure you look for Ebooks in the menu too. Social Media Hat has been around since 2011 and has won awards for its marketing content. Semrush has marketing and SEO tools but is also one of the top marketing blogs to help you keep up with the industry.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. Download the presentation slides.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. Download the presentation slides.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. To learn more about advanced TV, download our recent guide The Essential Guide to Advanced TV Advertising here.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Hubspot

AUGUST 1, 2011

But like we just said, jumping into any new experiences is tough, which is why we're breaking it down for you in our new, step-by-step guide for getting underway with Facebook for business, specifically written for those getting going in 2011. Download the free guide here to get started. Connect with HubSpot :

Facebook 28

Facebook Business Social Networks User-Generated Content 28

The Effective Marketer

FEBRUARY 10, 2011

Slides should be available for download soon here. This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. billion emails sent. Test them, see if they work, then be the judge. United States License. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

JULY 5, 2011

It was specifically written for users who are getting started in 2011, and by reading it, you'll be well on your way to becoming a Twitter rockstar! Download your copy here! Learn how to start using Twitter in 2011 to achieve your business goals. Free Ebook: How to Use Twitter for Business - An Introductory Guide.

Twitter 28

Twitter Business Ideal Customer Profiles PR 28

Writing on the Web

JANUARY 19, 2012

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? What about you? Happy writing!

Planning 100

Planning Marketing Plans Content Marketing Content 100

Hubspot

JUNE 16, 2011

Running back-to-back September 14-16, 2011, here's what you have to look forward to: Marketing Wisdom: 10 Marketing Tips From the Speakers of 2011 Inbound Marketing Summit. Download this awesome marketing data today! View more presentations from HubSpot Internet Marketing. Race to 20% - Win Discounted or Free Tickets.

Tips 28

Tips Planning Stats Inbound Marketing 28

Contently

AUGUST 15, 2016

Content marketing job listings have grown 350 percent since 2011. In 2011, content marketing spend was $100 billion; by 2019, this figure is expected to rise to $319 billion—more than Finland’s entire 2015 GDP. Download your free copy of “The CMO’s Guide to Hiring for Content” by filling out the form below.

Allocation 60

Allocation Content Marketing Planning Marketing Analytics Tools 60