ClickZ

SEPTEMBER 16, 2020

It is comprised of three phases, each with sub-steps, that directs marketing leaders through the marketing technology process. Marketing technology (martech) projects are notoriously hard. The growth in marketing technology, from 150 tools in 2011 to over 8,000 tools in 2020, is mind blowing.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). What I Like: Cathy header and good combination of graphic with text to get people interested. Not copy intensive and good use of bullet points.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The good news is that most analysts are predicting 4-5% growth for 2011. So will this budget season prove to be scarier than most?

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The Effective Marketer

JULY 5, 2009

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Keep up the good work, I enjoy your blog. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Content4Demand

SEPTEMBER 10, 2019

When I joined the G3 Communications family in 2011, my primary task was to help build and launch the Channel Marketer Report brand. Part of that required diving into the channel marketing space. . It makes keeping up with new marketing trends and best practices even more daunting. .

Advertising Channels 46

Advertising Channels Marketing Management Planning Advertising Agencies 46