Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! Pressure on marketing to cut budgets On the client side, marketers are now trying to find efficiencies in their spend. They’re also giving performance a hard look — and it isn’t pretty.

Marketing Management 115

Marketing Management Marketing Budget Budget Programs Vendors 115

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. It has proven to be a great way to increase efficiency and transparency. WordPress is my foundational platform for storytelling. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. Marketing spend is much more efficient. I have to admit that this project was a lot of fun.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

ANNUITAS

OCTOBER 17, 2010

The Annuitas Group: As the Editor-In-Chief of Demand Gen Report you are continually speaking with marketing executives. Sales can really help this process at the front end of the demand generation process by identifying the characteristics of their top targets. The Annuitas Group: What do you think is in store for 2011?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Adobe Experience Cloud Blog

DECEMBER 22, 2010

To incite the revenue revolution that I mentioned earlier, businesses must adopt a strategy and discipline for the demand chain that applies similar principles and processes as Six Sigma did many years ago for the supply chain. Adopt Revenue Performance Management (RPM). Lead and Manage With Data-Driven Decisions.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. Read the entire Demand Gen article here or download the full 2011 Sales and Marketing Alignment Awards report here. They come in as a neutral party, facilitate collaboration and see the project through to execution.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

ClickZ

OCTOBER 23, 2020

It is a better idea to increase efficiency within your marketing organization by leveraging tools that do the work for you rather than tools that add to your busy team’s workload. Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. About Maropost.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

ClickZ

NOVEMBER 9, 2020

For enterprise-level organizations, the explosion of tools combined with new capabilities like AI and machine learning make it possible to scale marketing efforts more quickly and efficiently than ever before. In 2011, Scott Brinker’s martech landscape contained just 150 tools. This year, it’s at 8000 (and growing).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

ClickZ

JULY 3, 2019

By that time, according to Demand Gen Report, 50% of marketers found that their ABM programs were meeting all their organizational expectations, noting key benefits as efficient use of marketing resources, streamlined customer acquisition processes and a clearer path to ROI. Source: ABM Benchmark Survey Report 2018 .

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. They are tech-savvy, demanding, and knowledgeable, expecting personalized approach regardless of the channel they use to interact with a brand.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

ANNUITAS

JANUARY 10, 2011

Happy 2011! Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? I think you need to think about that in a 3:2:1 ratio.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. About The Annuitas Group.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

Zoominfo

MARCH 27, 2018

Only 35% of respondents say their company has less than 5% of support interactions taking place over social, compared with 57% in 2011 ( source ). 42% of customer service agents are unable to efficiently resolve customer issues due to disconnected systems, archaic user interfaces, and multiple applications ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

The Point

OCTOBER 26, 2010

Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency. Though marketing budgets may begin to recover in 2011, the last two years have been marked by cutbacks in overall marketing spend and an over-arching desire to do more with less. which leads merit sales investment and which don’t.)

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

SWZD

MAY 30, 2019

As we are now in what has been widely labeled the “experience” economy, most large enterprises are struggling to provide the experience their customers expect and demand from them. . As the global economy continues to evolve, business is challenged by the evolving demands of their customers, and Marketing will be held accountable for both.

Digital Transformation 48

Digital Transformation B2B Thought Leadership Thought Leadership Customer Satisfaction 48

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Sometimes, inbound demand generation isn’t enough to fill our funnels. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Customer Experience Matrix

DECEMBER 13, 2011

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. This is by far the most popular strategy among vendors, presumably because it increases sales by placing the fewest demands on buyers. full service.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

The Point

MARCH 12, 2012

I’ve made the case previously in this space how one of the easiest way to gain a quick return from any investment in marketing automation is to apply the technology towards more efficient and systematic follow-up to inbound leads. It’s enough to make a demand generation marketer weep. That’s almost 4 whole days.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

Digital B2B Marketing

APRIL 11, 2011

Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. In an efficient market, media spend is driven by its impact, not time spent with media. TV spending for every minute spent.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

ViewPoint

MAY 2, 2011

” you demand. ” This, they agree, will allow them to meet Sales’ demand for more fruit. It’s a matter of Marketing gaining the ability—through new means—to efficiently sort, identify and deliver only that fruit which is ripe and ready to eat. 2011 @Copyright Smart Selling Tools

Work Management 120

Work Management Marketing Management Copyright Blogger 120

Marketing Insider Group

OCTOBER 26, 2010

Now I know that 2011 planning season is in full swing. No, not the kind of listening that will allow us to be more efficient in sending unwanted messages. Augmented Reality For B2B Marketing in 2011?" Maybe Marketing isn’t as bad a death or taxes but sometimes it feels like it. Umair urges marketers to start listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

SnapApp

APRIL 18, 2016

Marketing technology stacks are not only helping simplify the day-to-day lives of marketers, but they’re helping them be more effective and efficient in their marketing activities. The marketing tech industry has seen an average annual growth of 170%, increasing from 100 companies in 2011, to nearly 2000 in 2015. Scott Brinker.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. That gives the add-on vendors efficient access to a huge market.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Biznology

MARCH 5, 2012

In a previous post, I mentioned this quote by David Allen ( Getting Things Done ) from an interview to the Harvard Business Review magazine (May 2011 issue): Peter Drucker said that the toughest job for knowledge workers is defining the work. Keep reading, and find out why. A century ago, 80% of the world made and moved things.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Marketing Insider Group

MARCH 27, 2013

At the end of 2011 I decided to make a change. We were getting the job done, but we weren’t as efficient as we needed to be. They wanted us to be more strategic but we also needed to feed them the services they have come to rely on such as flawless event execution and creative, relevant demand generation programs.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Thought Leadership 100

Belkins

MARCH 12, 2020

From SARS in 2003 to the H1N1 epidemic in 2011, it’s not the first time countries and economies were threatened by a new virus strain. Consumer confidence is still not fully back by the beginning of Q3 while the evolution of the disease determines the recovery of demand. We’re not trying to be Captain Obvious here.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

ViewPoint

SEPTEMBER 20, 2012

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ They need better business skills—and to be able to create the demand and be more proactive in outbound. And so that could be one explanation.”.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

NetLine

OCTOBER 12, 2018

What started as a 150-piece puzzle in 2011, the Marketing Technology Landscape Supergraphic had a fraction of the number of logos as it does in today’s version, which boasts nearly 7,000 logos. According to a recent Demand Gen Report survey, “45% of buyers are spending more time researching purchases compared to last year.”.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Marketing Insider Group

OCTOBER 28, 2010

Then take all the inputs you’ve received, analyze those against historical performance and model towards the most efficient way to achieve that end goal: higher return on marketing spend. Demand is “always on,&# 24 hours a day, 7 days a week. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

The ROI Guy

NOVEMBER 14, 2011

Hopes for the much anticipated economic recovery in 2011 were recently dashed as the European debt crisis proved worse than anticipated, and the US credit downgrade added additional uncertainty. SMBs are leveraging more cost efficient and agile IT strategies to be frugal, but at the driving business operating efficiency and effectiveness.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

B2B Marketing Directions

JUNE 24, 2018

the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together." These expectations put special demands on marketing technology systems. Scott Brinker made this point in a recent blog post : ".

Optimization 44

Optimization Custom Publishing Paid Search Agency Software 44

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Content Standard

AUGUST 25, 2017

Jeff Sutherland, one of the co-creators of the Agile Manifesto and Scrum, co-wrote an article in Harvard Business Review that explains why and how teams outside of technology are changing the ways they work to meet the demands of their industries. Sutherland goes on to describe how his son, J. Sutherland, who also works at Scrum Inc.

Work Management 88

Work Management Content Marketing Management Deliverability 88

accelerate agency

OCTOBER 14, 2021

With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. Is Netflix a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52