Customer Experience Matrix

JANUARY 4, 2012

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. The price is surprisingly low for an established marketing automation vendor. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

ANNUITAS

JANUARY 10, 2011

Happy 2011! Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? What can marketers do to change these trends?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. Vendors in the VEST are asked for estimates of their client counts by company size.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

The ROI Guy

MAY 10, 2011

These new customers add to Alinean's ever-growing list of over 100 leading B2B vendors. Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla.,

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. How scientific can you get?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Instead, I have chosen to produce a list of resolutions for this New Year. Well here we are.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

ANNUITAS

MARCH 10, 2011

Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. With these kinds of forecasts and vendors adding to their customer numbers quarterly, it’s hard not to be optimistic about the future of the space.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. I’ve described those differences in this post and go into them in our Vendor Selection Workbook (different from the VEST, and free on the Raab Guide site.)

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 23, 2012

The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. In a word, no.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Marketing Insider Group

JUNE 29, 2010

Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. Not establishing a realistic goal: get bids from multiple vendors to ensure your expectations are realistic. Click here to cancel reply.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. ClickDimensions isn’t the only vendor to take this approach.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. IT vendors generally think more leads is better because it lowers the Cost Per Lead they have to pay and gives the sales team more activity.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

ClickZ

JANUARY 29, 2020

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. I first joined Acquia in 2008, leaving in 2011 to run a non profit. I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Customer Experience Matrix

FEBRUARY 12, 2013

But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Figures for other vendors are not publicly available but I've seen hints that several have slowed as well. If true, these figures would actually be bad news for marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

ANNUITAS

OCTOBER 17, 2010

In this role, Andrew is continually speaking with vendors, analysts and end-users. The Annuitas Group: As the Editor-In-Chief of Demand Gen Report you are continually speaking with marketing executives. Are you finding similar things in your discussions with end users and vendors alike?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. Or I need to generate 1000 “leads” to generate 1 sale. Therefore 2000 leads will generate 2 sales. Augmented Reality For B2B Marketing in 2011?" This is great stuff.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. Tracking a few keywords can provide a vendor with valuable insight into what factors various buyers are weighing the heaviest in their decision-making process. Add to this that 36% of IT buyers are experiencing a 2-6 month buying cycle. You’ve heard it before.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Marketing Insider Group

JULY 13, 2010

The white paper also showed that business professionals are using social media more than online editorial and vendor content. A large majority of participants stated that it was “essential or important for vendors to have a presence in online communities.” Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JULY 19, 2010

This can be accomplished by implementing a “testing phase” to the program to gauge the value of different web sites, different content, different Vendors, and the follow up calling approach. In this case a Vendor is the correct choice, as the Vendor can utilize their existing infrastructure and tele expertise to provide you with a large ROI.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. Step 3: Negotiate with top partners. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Marketing Insider Group

OCTOBER 7, 2010

He is currently focusing on managing all marketing campaigns, Tele Vendors, and a direct sales force in North America to drive sales pipeline and demand generation through strategic marketing with proven results and a clear ROI. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Aberdeen

JUNE 9, 2017

Since 2011, the landscape for marketing technology has soared from 150 vendors to nearly 5,000, according to MarTech Today. Or they look for targeted solutions on your site to address their particular needs. But what happens when potential customers, wooed by your finely tuned digital experiences, make a decision?

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Marketing Insider Group

OCTOBER 12, 2010

Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell. Granted, there are some unscrupulous appointment setting vendors out there, but I can find you just as many unscrupulous qualified lead gen vendors.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

The ROI Guy

MAY 6, 2010

“Leading B2B solution providers recognize that old sales and marketing techniques must evolve to meet these new economic buyer demands, and as a result, they are recognizing the need to connect and sell to economic buyers with Alinean -developed assessment, ROI and TCO demand-generation and sales enablement tools.&#

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! I hope this was helpful.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Focus Research Study: Marketing Automation, March 2011. This variability occurs even when two different companies use the marketing automation vendor. Can they envision demand generation and lead-lifecycle processes that align to today’s modern buyer? The majority of companies see ROI in less than one year.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Customer Experience Matrix

DECEMBER 12, 2010

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Vendors will scramble to fill this need. So I figured I'd share it here as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. CIO Priorities for 2011 Indicate Continued Frugaln.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Content may indeed be King to the Internet fueled buying cycle.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. And Constant Contact is just one of many small business email providers.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

NetLine

OCTOBER 3, 2022

Despite the various capabilities ERP software covers, vendors don’t always have vision into which challenges or features drive purchase. How can Marketers at ERP software vendors better understand the needs of their target buyers beyond the personas they’ve built and learnings they’ve gleaned from their existing customer base?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52