Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. Green Leads' interest in the event is the continued focus SiriusDecisions has placed on the topic of demand generation as it pertains to building and converting quality pipeline.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

JANUARY 20, 2011

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011. . • 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

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Planning Allocation B2B Marketing Google 100

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. I have two major issues with the analysis: 1.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. To quickly and easily choose the best lists.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. How to implement lead generation programs on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Companies will begin to invest more heavily in attaining buyer and market insight that reveal buyer goals, target buyer personas, and mapping of buyer journeys. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

B2B Marketing Directions

JANUARY 14, 2023

For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs. The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Digital B2B Marketing

APRIL 20, 2011

The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth. Filed under: Content , Demand Generation. Personally, I would not, here are a couple reasons why this fails the content selling test. It immediately looks like it is out-of-date information.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market.

Efficiency 79

Efficiency Marketing Automation Services Lead Ranking Brand Identity 79

The Point

SEPTEMBER 9, 2014

Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. B2B Marketing Campaign Strategy Demand Generation lead generation Sales 2.0

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Your marketing automation platform needs to be a tool to enable your Demand Generation Strategy. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. The demand funnel. Marketing Technology) landscape.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  Trend 7: 2011 will be The Year of the Buyer. I truly believe that 2011 will be the year B2B businesses begin to devote time and resources to developing strategies that are focused on the buyer. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

The Point

DECEMBER 14, 2010

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation.

Lead Generation 100

Lead Generation Generation Leads Lead 100

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Demand generation marketing transformation takes time and requires patience. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. They are tech-savvy, demanding, and knowledgeable, expecting personalized approach regardless of the channel they use to interact with a brand.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. And one day soon, you will be asked to justify your budget.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

SnapApp

JULY 26, 2018

Check out this snapshot I get from Google with a generic search for “marketing jobs.”. role marketing as a department in modern businesses — we need to be able to generate leads, improve brand awareness, increase customer retention, build content, optimize websites for search engines, and more. Want to beef up your Excel skills?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

ANNUITAS

JANUARY 10, 2011

Happy 2011! Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? What can marketers do to change these trends?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

KoMarketing Associates

SEPTEMBER 12, 2016

When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales? Kissmetrics says targeting power users – those who are 86% more likely to send tweets and twice as likely to follow more than 20 brands – can help build your MQLs. Do they often share content, and if so, what kind?

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

PureB2B

FEBRUARY 22, 2016

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver demonstrable business value. 5000 list is ranked according to percentage revenue growth when comparing 2011 to 2014.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

PureB2B

FEBRUARY 22, 2016

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver demonstrable business value. 5000 list is ranked according to percentage revenue growth when comparing 2011 to 2014.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Marketing Management 62

MLT Creative

DECEMBER 2, 2011

December 7, Training Workshop: Sales and Marketing Alignment London, England: This workshop is essential for those responsible for lead generation in particular, both client and agency side, including heads of marketing, marketing managers, marketing executives, account managers, account executives and marketing specialists.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

ClickZ

OCTOBER 23, 2020

In our latest Tech Talk, Jacopo Mauri , Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powerful segmentation, email automation, and more. Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. About Maropost.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Marketing Insider Group

OCTOBER 5, 2010

In “ Revising Our Demand Generation Definition as B2B Marketers &# Adam does an excellent job of thoroughly putting a call to action out to all marketers that demand generation needs to be end-to-end. He also asks us to be accountable to results. So…Demand Generation cannot stop at the sale.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Thursday, June 16, 2011. Planned discussion topics include: • Where do Webinars best fit into an overall demand generation strategy?

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

KoMarketing Associates

DECEMBER 6, 2016

Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. The targeting capabilities, like bulk uploading company lists, have enabled marketers to only show ads to qualified audiences, which reduces wasted spend, and lends itself well to account-based strategies.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Summit Augmented Reality For B2B Marketing in 2011?

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Social Media Web 2.0 Media B2B 100

ANNUITAS

MARCH 10, 2011

Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. He asked: “ What’s the difference between demand generation, lead management and marketing automation?” The end result of demand generation is leads.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. About The Annuitas Group.

Demand Generation Agencies 100

Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Walker Sands

FEBRUARY 12, 2019

John Fairley , Senior Vice President of Demand Generation – John joined Walker Sands in 2007 and has been a key player in driving the development and sophistication of the digital services group. He will continue to oversee content quality and innovation.

Demand Generation Agencies 40

Demand Generation Agencies Elasticity Paid Search Agency Demand Generation 40

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. Read the entire Demand Gen article here or download the full 2011 Sales and Marketing Alignment Awards report here. They come in as a neutral party, facilitate collaboration and see the project through to execution.

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Conversion Marketing Automation Services Work Management Demand Generation Agencies 100