2011 and Database Marketing - B2B Marketing Zone

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2011

Database Marketing

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

SEPTEMBER 30, 2016

I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. That puts it more in the realm of Master Data Management, except that MDM is highly technical while Reltio is designed to be used by marketers and other business people.

Enterprise Management

Enterprise Management Work Management Marketing Management Ideal Customer Profiles

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

DECEMBER 14, 2016

The vendor is also integrating with the R statistical system for predictive models and scoring. which also owns a database marketing services agency called Blue Sheep. In addition to Web pages, BlueVenn can send batch and triggered emails, text messages, file transfers, and direct messages in Twitter and Facebook.

Marketing Management

Marketing Management Bundling Marketing Automation Services Personalization

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Reltio Makes Enterprise Data Usable, and Then Uses It

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Webinars

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